Measuring Impact of Art for Community Building Marshall Sponder WebMetricsGuru Inc., Baruch CUNY & Rutgers University 11/8/13
Art of Placemaking and Geolocation to Amplify Art Events and Communities
Jan 26, 2015
Social Media for the Arts: Measuring the Impact of Art for Community Building
This break out session will take place on November 8 from 09:30am-10:30am
Marshall Sponder, the author of Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics and creator of Rutgers University’s online course Social Media for the Arts will
Discuss a variety of ways communities can be mapped and measured within social media.
Find ways to gauge the impact of Art Based Events both the local community and the world at large (extended community).
Discover the wealth of information that exists in the social web and how to leverage it to enhance and amplify Art Events
Find new and better ways to merge the “real world/presence” with the “virtual online world / presence”.
Check the full schedule for all session details and times.
BREAK OUT
LOCATION:
DATE:November 8, 2013
TIME:9:30 am - 10:30 am
Marshall Sponder
This break out session will take place on November 8 from 09:30am-10:30am
Marshall Sponder, the author of Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics and creator of Rutgers University’s online course Social Media for the Arts will
Discuss a variety of ways communities can be mapped and measured within social media.
Find ways to gauge the impact of Art Based Events both the local community and the world at large (extended community).
Discover the wealth of information that exists in the social web and how to leverage it to enhance and amplify Art Events
Find new and better ways to merge the “real world/presence” with the “virtual online world / presence”.
Check the full schedule for all session details and times.
BREAK OUT
LOCATION:
DATE:November 8, 2013
TIME:9:30 am - 10:30 am
Marshall Sponder
Welcome message from author
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Transcript
Measuring Impact of Art for Community Building
Marshall SponderWebMetricsGuru Inc.,
Baruch CUNY & Rutgers University
11/8/13
Art Communities be mapped & measured within Social Media
http://screencast.com/t/UUOc5So4R
Events/festivals such Waterfire and Art of Placemaking happen in the 3D world as well as
virtually and can be mapped if and when they have Twitter accounts, hashtags, lists or Facebook
accounts/pages.
Mapping conversations provides context
Nexalogy Map of Twitter Publishers -Waterfire Providence and Art of Placemaking Conf
...
http://screencast.com/t/LLqx1JKHQ
Nexalogy Treemap of Waterfire
http://screencast.com/t/dcS1eTKrERo
MentionMapp visualizes Art of Placemaking
http://screencast.com/t/W0jP7NuKlNhO
Mapping Communities in 6 modes using NodeXL
http://b-i.forbesimg.com/markfidelman/files/2013/07/clip_image004.png
Exact Counts of Foot Traffic and Traffic Flow are Possible with inexpensive Analytics
Gauge the impact of Art Based Events
Use Geofeedia to track and record real time Social Media at the Exact location around your event
Use Geofeedia to track and record real time Social Media at the Exact location around your event
– WILL DEMO AT ART OF PLACMAKING CONFERNCE
Waterfire Providence Facebook page has over 44,000 Fans
Search for people on Facebook who checked in to Waterfire Providence and live in any city, gender, relationship status, etc.
Foursquare check-ins show the pulse of New York City
Get Localized Arts intelligence by venue using check-in and other geo-
location data
The Anatomy of a PLACE from the POV of LBS
https://www.dropbox.com/s/fxsmqnq33941y7l/Geolocation%20Manifesto.pdf
Getting detailed
qualitative data from Facebook is possible
Here’s one way to visualize Qualitative Info
Build Affinity Maps
Go broad first
Next, get more granular
Get Musical Tastes
Isolate Musical Tastes by Location
Search for specific types of Posts
Your text
Find posts created in a specific place
Amplify your
Art Event on the Cheap
(but you will have to invest
time)
Develop a List of Local/Topical Influentials
Local Topical Influencers on Twitter
https://followerwonk.com/bio/?q=placemaking%7C(creative%20placemaking)%7C(transmedia%20storytelling)&l=(Rhode%20Island)%7CProvidence%7C(Cranston%2C%20RI)%7CBoston%7CNarragansett%7C(East%20Greenwich%2C%20RI)%7C(Warwick%2C%20RI)
Hyper target with Google
https://www.google.com/search?q=%22creative+placemaking%22+%22rhode+island%22&tbm=isch&source=lnms&tbs=qdr:w&sa=X&ei=Dpl5UrHfFqjlsASHyICACQ&ved=0CAcQ_AUoAQ&biw=1366&bih=643#facrc=_&imgdii=_&imgrc=oPfkmZ9grFt2VM%3A%3BSXEln2mSLXIpDM%3Bhttp%253A%252F%252Fconference.placemakers.us%252Fwp-content%252Fuploads%252Fsites%252F3%252F2013%252F09%252FLynneMcCormack350x425.jpg%3Bhttp%253A%252F%252Fconference.placemakers.us%252F2013%252F10%252F24%252Fpodcast-lynne-mccormack%252F%3B350%3B425
Use Text Analytics to find and focus on topics
...
http://tweettopicexplorer.neoformix.com/#n=placemakersus
Use Neoformix "Spot" to note live formations
http://neoformix.com/spot/#/art%20of%20placemaking
Use Advanced Twitter Search
https://twitter.com/search?q=placemaking%20OR%20art%20OR%20arts%20OR%20artists%20OR%20transmedia%20OR%20storytelling%20to%3Aplacemakersus%20OR%20to%3Apetermello%20OR%20to%3Ametrisarts%20OR%20to%3Awaterfireprov%20OR%20to%3Aneaarts%20OR%20to%3Aartsblocksbmore%20%40placemakersus%20OR%20%40petermello%20OR%20%40metrisarts%20OR%20%40waterfireprov%20OR%20%40neaarts%20OR%20%40artsblocksbmore%20near%3A%22Providence%2C%20RI%22%20within%3A15mi&src=typd
Find Relevant Twitter Conversations
Build a List
What makes our stories worth sharing?
Viral Campaigns mapped by Pulsarplatform.com
http://screencast.com/t/GrrH3Uik
Arousal Valence Emotions Grid Does your Story elicit a strong enough
response?
...
Unruly Psychological Response
...
Two reasons why people share and spread the word - psychological and Social
motivations
How likely will your story spread?
Test for Emotional Intensity
...
Encode Emotions
...
Be ASTONISHING!
http://jessicaknauss.blogspot.com/2013/10/the-votes-are-in.html
Art of Placemaking and/or Waterfire didn't score on any other emotions
http://media.tumblr.com/tumblr_m4juiatbWJ1r41umo.jpg
To learn more check with me as we launch a new course @Rutgers with
Unruly
Questions?Marshall SponderWebMetricsGuru Inc.WebMetricsGuru.com
[email protected]@webmetricsguru
Thank You!
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