GEOLOCATION PREDICTION GEOSPATIAL APPLICATIONS AND SOCIAL MEDIA 1
Geolocation Prediction in Art and other Industries - Katerina Lydon
Aug 18, 2015
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- 1. GEOLOCATION PREDICTION G E O S P A T I A L A P P L I C A T I O N S A N D S O C I A L M E D I A 1
- 2. There are over 340 million tweets and 800 million Facebook status updates every single day. This massive amount of data is creating an ever-expanding dataset. As the popularity of social media continues to grow, so does the demand for technological advances in the accuracy and efficiency of geolocational applications. 2 It is estimated that around 70% of social media data does not contain a toponym, or any kind of geospatial locum . he absence of these written details regarding location, like today or Londo industries are seeking a new way of filtering and understanding language.
- 3. In a recent publication, it was speculated that by 2017, all web-facing textual resources will be parsed (rightly or wrongly) for geographical content. This is process is called geo-parsing, and it is part of the geolocational lexicon developing today. 3
- 4. . A handful of data mining companies such as Geofeed and Nexology are capitalizing on this data mining niche in various ways: Listening to contextual social media noise Mapping it in real time Interpreting how language works within these networks Applying metrics to the data for purposes of prediction 4
- 5. 5 The graph represents a network of 152 Twitter users whose tweets in the requested date range contained "cmqcc", or who were replied to or mentioned in those tweets. Marc Smith , (author of code)
- 6. Engage current shoppers on the street Entice them with coupons or special discounts Collect real time social media generated marketing data Enhance real time presence on site at breaking news events Research and verify content Track public newsworthy conversations and debates WHAT ARE THE VARIOUS APPLICATIONS FOR GEOLOCATIONAL PREDICTION? R E TA I L MEDIA 6 PUBLIC SAFETY Locate potential witnesses Evaluate crisis in real time Terrorist , National or local disaster
- 7. A r t i s t s L a r s e n a n d S c h i n d e l m a n a r e t a k i n g t h e g e o l o c a t i o n a l i n f o r m a t i o n a l d a t a s e t a n d u s i n g i t f o r t h e i r wo r k . 7 I n a p r o j e c t c a l l e d G e o l o c a t i o n , t h e y u s e t h e G P S d a t a f r o m s o c i a l m e d i a t o d o s i t e s p e c i f i c p h o t o g r a p h y t h a t c o r r e l a t e s t o s p e c i f i c p o s t s .
- 8. 8 T h e i r i d e a i s t h a t t h e d i g i t a l n o i s e h a s v a l u e , a n d c a n t e l l u s c h a r a c t e r i s t i c s a b o u t s o c i e t y, c o n t e n t wh i c h c a n b e l o s t i n t r a n s l a t i o n . C o n c e p t u a l l y, t h i s i s s i m i l a r t o t h e r e a c t i o n b u s i n e s s a n d i n d u s t r y a r e h a v i n g t o t h e s o c i a l m e d i a d a t a s e t .
- 9. WHERE ARE WE NOW? THE IMPORTANCE OF OUR LOCATION The importance of our location has many implications in our society: Consumer Governmental Cultural Personal We are moving into a place of integration of our lives with our smart phones, and our smartphones with social networks and social media. Issues of privacy, individuality and authenticity can be potential problems. 9 In addition, ethical issues can arise by leaving technological advances in the hands of commerce. We must all ask ourselves these questions. as we leave the anonymity of our location behind, and enter the new age of digital geolocation.
- 10. BIBLIOGRAPHY 1. Computer and Internet use on campus : a legal guide to issues of intellectual property, free speech, and privacy, Constance S. Hawke., http://library.ccp.edu/search~S0?/Xinternet+gps++privacy&SORT=DZ/Xintern et+gps++privacy&SORT=DZ&extended=0&SUBKEY=internet+gps++privacy/1 %2C560%2C560%2CB/frameset&FF=Xinternet+gps++privacy&SORT=DZ&1% 2C1%2C 2. KEMI-TORNIO UNIVERSITY OF APPLIED SCIENCES-Thesis, Social networking services: technologies and applications, Oleksandr Puzyrnyy, http://www.theseus.fi/bitstream/handle/10024/38088/Puzyrnyy_Oleksandr_Th esis.pdf?sequence=1 3. Net locality : why location matters in a networked world ,Eric Gordon and Adriana de Souza e Silva., Chichester, West Sussex ; Malden, MA : Wiley- Blackwell, 2011. 4. Electronic elsewheres : media, technology, and the experience of social space Chris Berry, Soyoung Kim, and Lynn Spigel, editors. 5. The Substantial Words Are in the Ground and Sea: Computationally Linking Text and Geography, Travis Brown, Jason Baldridge, Maria Esteva, Weijia Xu. http://muse.jhu.edu/journals/texas_studies_in_literature_and_language/sum mary/v054/54.3.brown.html 6. Geolocation, Nate Larson & Marni Schindelman, http://www.larson- shindelman.com/ 7. Measuring the Impact of Art for Community Building, Marshall Sponder Web Metrics Guru Inc., Baruch CUNY & Rutgers University, http://www.slideshare.net/webmeticsguru/art-of-placemaking-and-geolocation-to-amplify-art- events-and-communities 10
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