Arizona Alarm Association Presentation Slides

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10 Fresh Lead Generation Tips That Work

By Brian Offenberger CeM, CSMANovember 18, 2015Arizona Alarm Association

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Today’s Objective

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Meet Brian Offenberger

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Industry Involvement

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Featured By

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# 1 - Joint Venture Marketing

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# 2 - LinkedIn Advanced Search

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# 3 - Use Webinars

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# 4 - Top Search Engine Rankings

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Prospects & Customers Are Online

87% of US population is connected to the internet (UN Population Division)

91% of those with internet access use search engines (Marketing Profs)

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Free Report

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# 5 – Create and Promote Content

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# 6 – Sell to Existing Customers

1. Get a spreadsheet

2. Compare what each customer has vs. what you have to sell

3. Call on those with greatest needs first

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# 7 - Use Email

Transactional Newsletters

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Why Email?

For every $1 spent, $44.25 is the average return on email marketing investment. - EmailExpert "[Infographic] 10 Must Know Email Marketing Stats 2014" (2014)

73% of Females look at email (Listrak 2014)

71% of Males read email (Listrak 2014)

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Get My Newsletter

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# 8 - Cause Marketing

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Brake Masters Example

“Put a Brake on Breast Cancer”

10% of all brake jobs to YWCA

Record sales + $500,000 FREE Publicity

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Cause Marketing Tips

• Look for an aggressive promotional partner with a logical tie in to your business (church or business)

• They promote it to their audience. You help them promote it the right way. You make donation to their cause.

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# 9 - Why You Over the Other Guy

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Everyone Has Competition

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How Are You Different

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# 10 – Online Ads

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Read my Column in SDM Magazine

Monthly since June 2015

Sales Best Practices

Ideal for Company Owners, Sales Directors, Sales Managers, Salespeople

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Slides & Free Mini Marketing Plan

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How to Reach Me• Phone: (602) 412-3168 x 801

• Email: [email protected]

• Website: www.RightOn-NoBull.com