Are You Social? Awareness | Connection | Action Media Training 2009
Jan 15, 2015
Are You Social?
Awareness | Connection | ActionMedia Training 2009
What is Social Media?
Social media is content created by people using online tools and practices to share opinions, insights, experiences, and perspectives with others.
Why Social Media?
Benefits to Credit Unions: Create awareness Spread Message Create Connections
Cultivate Relationships Steward Relationships Advocacy Army
Engagement Generate Exposure Generate Opportunity Generate Sales/New
Members Majority Free Rapidly Viral
And So On And So On
Types of Social Media
Currently more than 3,000 web tools and social media applications - http://www.go2web20.net/
Social Networking and Micro Blogging
Credit Unions are the best kept secret. It’s time to let everyone know!
Understanding how Facebook works and its benefits.
Facebook is:
•Interactive
•Personal
•Distributor
Social network Profiles and Pages Request friends and invite fans Network includes: clients, peers, and prospects Repeat exposure with people in your network.
Build Community Friend or invite media, supporters, similar
groups Update status Promote events, sales, special offers and more Add links, video, photos, Become fan of complimentary pages
Understanding how Facebook works and its benefits.
Page Set-up Click on advertising at bottom of profile Click on Pages at top Assign vanity url -
http://www.facebook.com/username/
Understanding how Twitter works and its benefits.
Twitter is:
•Conversation
•Resource
•Directs
Microblog Followers and Following 140 characters @Replies & DM’s Post links to things of interest Retweet messages Listen and watch for tweets about you
Build Relationships Follow media, supporters, customers, similar
tweeters Foster dialogue and feedback Discuss immediate and current happenings Respond to comments and queries Ask questions
Understanding how Twitter works and its benefits.
Etiquette Use a friendly tone If retweet credit source Don’t spam
Search Within Twitter Hashtags # Search Twitter Site
Strategy
Presence
Creating An On-line Presence Builds Relationships, Authority and Confidence
Concentrate On Awareness Outreach & Education Promote Events Topics Complimentary to Credit Unions Resources Human Interest Stories Add Links
Concentrate On Connection Join fan pages and groups related to you Tweet, retweet and converse
What to say?
Be well rounded in area of expertise Financial education information Programs for kids Budget tips Events Community initiatives Web/Mobile banking applications Benefits – personal connection, care for members
Reaching Gen Y Educate Financial empowerment Buck the Norm http://www.creditunionsavvy.com/grow/resources/
social
Facebook PageClear objective | Engaging | Informational | Commitment
TweetsConversational | Resource | Promotion | Call to Action | Cultivation
Monitor, Measure and Manage
Be aware and monitor what is being said about your brand
Measure your ROI
Manage your reputation
Free Monitoring and Measurement Tools Google Alerts, Google Reader and Google News Twitter Retweets and Twitter Search – use
hashtags Digg, Reddit del.icio.us
Reputation Management Whether you participate in social media or not,
people ARE talking about you. Should negative comments arise, don’t panic Depending on Statement You Might Not Want To Do
Anything Figure Out Who The Source Of The Attack Is, Where It
Is Coming From, And How Widespread It Is Don’t Make A Broad Statement
Make your statement on the social media channel(s) in which it came from. That way you are not creating more attention to others who may not have heard