Arbitron Book Breakout-Sample

TopLine Matters

Northern Virginia Metro RegionArbitron Spring 2011

Spring 2011 SurveyMarch 31-June 22

SP08 FA08 SP09 FA09 SP10 FA10 SP11

553628

661594

652 682623

Diary Returns

GOAL

TOTAL IN-TAB

CPO IN-TAB

SP08 FA08 SP09 FA09 SP10 FA10 SP11

553628 661

594652 682

623

0 071 78 104 111 97

TOTAL DIARIES

CELL PHONE ONLY

Cell Phone Only Sample

16%16% 16%13%

18-34 18-49 25-54 35-640%

5%

10%

15%

20%

25%

30%

13%

25%23%

14%

Metro Population by Age Cell

Metro Population SP11

18-3418-49

25-5435-64

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

13%25%

23%

14%

8%

20%20%

25%

Metro Population by Age Cell

In-Tab vs. Metro Pop

Teens 18-24 25-34 35-44 45-54 55-64 65+0%

5%

10%

15%

20%

25%

30%

9%8%

6%

14%

21%

18%

24%

Point In-Tab

Diary Respondent Age Cell SP11

0.7% 1.2%

98.0%

BlackHispanicOther

Ethnic Composition

Understanding the Market Make-Up

Fairfax Dark Green

Loudoun Lt. Green

Prince William Pink

Northern Virginia Market

County Population Arbitron In-Tab

Fairfax 48% Fairfax 50%

Loudoun 25% Loudoun 25%Prince

William 27% Prince William 25%

Northern Virginia Market

Phase ONE

Phase TWO

Phase THREE

33% 39% 28%

Phase Returns

(3) Four-Week PhasesTotal of 12 Weeks

• 43% work full-time• 14% work part-time• 43% did not work

51% MALE

49% FEMALE

Gender Makeup

WCFI WZED WPET WJLY WXLE WXYZ WBEV WZEE0

50

100

150

200

250217

159108 97

94 9071

37

206

177

92

61

94

105

7538

FA10 SP11

Diary Mentions SP11

WXYZ IN-TAB

SP09 FA09 SP10 FA10 SP110

20406080

100120140

116

73

11090

105

PHASE 1 PHASE 2 PHASE 30%

10%

20%

30%

40%

50%

60%

29%

49%

22%

WXYZ PHASES

Work Status %

N/W 37%

PT 19%

FT 44%

WXYZ TREND


49% 48% 49% 46% 41%

51% 52% 51% 54% 59%FEMALEMALE

SP09 FA09 SP10 FA10 SP110%

20%

40%

60%

80%

100%

35% 32% 43% 37% 42%

34% 37%35% 42% 31%

31% 32% 22% 21% 27%

PRINCE WILLIAMLOUDOUNFAIRFAX

COMPETITION

WIFC IN-TAB


50

100

150

200

250

191 182

230 217 206

PHASE 1 PHASE 2 PHASE 30%5%

10%15%20%25%30%35%40% 37% 37%

26%

WIFC PHASES

Work Status %

N/W 37%

PT 15%

FT 48%

WIFC TREND

FA09 SP10 FA10 SP110%

20%

40%

60%

80%

100%

42% 39% 43% 47%

58% 61% 57% 53%

FEMALEMALE

FA09 SP10 FA10 SP110%

20%

40%

60%

80%

100%

25% 26% 25% 25%

21% 24% 29% 23%

54% 50% 46% 52%PRINCE WILLIAMLOUDOUNFAIRFAX

WIFC AGE CELL TREND

FA09 SP10 FA10 SP110%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

17% 17% 19% 24%

16% 16% 17%14%

18%25% 19% 11%

18%

21%18%

20%

18%

16%15% 19%

9%3%

9% 8%3% 2% 3% 3%

P65+P55-64P45-54P35-44P25-34P18-24P12-17

WZED IN-TAB


50

100

150

200

129 134164 159

177


10%15%20%25%30%35%40%45%

30%

42%

28%

WZED PHASES

Work Status %

N/W 38%

PT 18%

FT 44%

WZED TREND

SP09 FA09 SP10 FA10 SP110%

20%

40%

60%

80%

100%

43% 48% 45% 50% 46%

57% 52% 55% 50% 54%

FEMALEMALE

SP09 FA09 SP10 FA10 SP110%

20%

40%

60%

80%

100%

15% 15% 15% 15% 18%

34% 20% 22% 26% 20%

51% 65% 63% 58% 62%PRINCE WILLIAMLOUDOUNFAIRFAX

WZED AGE CELL TREND

FA09 SP10 FA10 SP110%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

6% 7% 5% 8%7% 7% 12% 12%

11%16% 13% 8%

12%15% 11% 13%

16%

24%24% 18%

16%

17%

7% 16%

31%

14%28% 25%

P65+P55-64P45-54P35-44P25-34P18-24P12-17

WSPT IN-TAB

FA10 SP1185

90

95

100

105

110 108

94


10%15%20%25%30%35%40%45% 41%

25%

34%

WSPT PHASES

Work Status %

N/W 51%

PT 11%

FT 38%

WSPT GENDER/COUNTY

FA10 SP110%

20%40%60%80%

100%

47% 57%

53% 43%

FEMALEMALE

FA10 SP110%

20%40%60%80%

100%

23% 30%

44% 30%

33% 40%

PRINCE WILLIAMLOUDOUNFAIRFAX

WSPT AGE CELL

FA10 SP110%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

6% 5%6% 4%6%

4%

8%7%

19%23%

31% 36%

23% 19%

P65+P55-64P45-54P35-44P25-34P18-24P12-17

WOZZ IN-TAB

FA10 SP1136.436.636.8

3737.237.437.637.8

3838.2

37

38

PHASE 1 PHASE 2 PHASE 330%

32%

34%

36%

33%

35%

32%

WOZZ PHASES

Work Status %

N/W 16%

PT 18%

FT 66%

WOZZ GENDER/COUNTY

FA10 SP110%

20%40%60%80%

100%

49% 66%

51% 34%

FEMALEMALE

FA10 SP110%

20%40%60%80%

100%

16% 18%11% 8%

73% 74% PRINCE WILLIAMLOUDOUNFAIRFAX

WOZZ AGE CELL

FA10 SP110%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

14% 11%

5% 16%

27%18%

22% 26%

22% 21%

5%8%0.05

P65+P55-64P45-54P35-44P25-34P18-24P12-17

Comments Section

I like to listen to 104.1 WDAC more, but the station fades out especially in the country. I like to listen to John and PJ in the morning – they make a good pair. I like to listen to the old songs as well as the new ones. I like to switch stations so I can listen to more upbeat songs while going to or from work.

F86; WDQY; 18; WTEO 6 ; WDEO ; WDAC 3; all in AM Drive 7a-9:30am

So much repeats on all the stations; that is the major reason why I switched.

M39; M; WLZK 60; WFCI 24; WBEV 20; WTOT 20

YAH! B104.1 needs a bigger broadcast area! Great Channel – that’s it!

M24; P; WQZE 76; WTOT 10; WLZK-AM 9; WTEO4

FM 104.1 needs to get more towers or whatever it takes to be able to listen in more areas.

M31; P; WKQH 51; WZED 32; WKPR 7; WZED 5; WGEL 3

WDAC morning show of Tina and Nick are a great to listen to team. B104.1 love to hear those classic oldies….Bob Ucker on Brewer Baseball is a great and entertaining announcer.

F45; M; WXYZ 150; WDEX 39; WKQH 10Shared listening to WZED and WXYZ AM Drive and then moved to WXYZ all day at work 8:30a-5:00

I would like to listen to WIFC at work but it does not come in clearly in my office. I will not listen to 103.3 when Bob and Tom come on because I don’t like them at all.

F46; Wood; WGEL 44; WBEV 28; WJLY 18; WIFC 15; WXYZ 5; WXYZ listened to Sunday am Polka Show…WGEL at work

John and PJ in the morning are my favorite people to listen to.

F23; W; WXYZ 43; WZED 3

Would have listened to WAXX in car, but one month ago, WAXX station was struck by lightning and still not up and running.

F53; M; WXYZ 151; WDLB-AM; WXYZ AMD, PMD and all day at the office

I definitely like 106.1 WDKM. I have a challenging time getting this good station in. I also wish radio stations in my area would go to HD.

M42; W; WCCN 56; WOZZ 30; WDKM 30; WXYZ 25

106.5 Morning Show with John and PJ is awesome…Down to earth DJS and make my mom start out with a laugh every time!

F39; P; WXYZ 49 AMD exclusive; WBEV 12; WGEL 7

I like classic rock and Bob and Tom on 103.3FM.

F38; W; WGEL 29; WBEV 28; WIFC 4; Switched around WGEL and WBEV at work listening 9a-5p

Y106.5 John and PJ are GREAT!

F55; W; WXYZ 17 exclusive AMD

Like to listen to 1010 Talk shows – Y106.5 country music and local news and events…Easy listening.

F69; P; WXYZ 45; WSAT-A 6

Nights with Alice Cooper is my favorite program. I like 103.3 in the morning when Bob and Tom is playing. I don’t care much for Bob and Tom.

M23; P; WGEL 20; WDTX 8; WBEV 8; WZED 5

I love listening to 99.9 and 550AM WSAT especially Pat, Tom and Chris in the morning and Rush Limbaugh. I used to listen to 104.1 quite often, but now they play way too much classic rock songs. They suck now.

M46; M; WSAT-FM 33; WSAT-A 13; WGEL 13

95.5 is a great radio station and 103.3 has a great variety of songs.

M16; P; WIFC 13; WGEL 8

Radio is my chief source for local and network news. The bla, bla, bla of the top 10 or so stations and their jocks is a detriment and not attractive. However on 103.3 nights with Alice Cooper is always appealing.

M49; M; WHRM 36; WLBL 29; WGEL 2

Love ESPN sports radio show – LOVE Alice Cooper’s show 103..3 on M-F 7p-12m.

M45; P; WGEL 50; WSAT 46; WDTX 37

I like to listen to Josh and Angel in the morning on Big Dipper 106.9. They get you going and put you in a good mood because they get along so well.

F47; M; WKEB 184; WBEV 38; WIFC 12 – listened to WBEV in AM and after 4:30pm on weekdays

My favorite station is 95.5 WIFC. The problem I have with them is that they play the same songs over and over until they kill them!

M16; M; WIFC 86; WZED 44; WBEV 14

97.9 is a great oldies channel with a good mix of music….I like stations that break in with local news and weather instead of taped up programing from other parts of the country.

F57; M; WSPT 20; WSAT- 18; WBEV 12

I am always continuously flipping from station to station trying to find good music or programs.

F49; W; WIFC 16; WGEL 10; WXYZ 6

I like 104.9 for the country music and I like public radio for many of the talk shows.

F82; P; WLBL 23; WKQH 14; WJLY 1

I really wish there were more new rock stations that would stick around.

F19; P; WIFC 47; WJLY 21; WMZK 14I tend to listen to oldies stations because the advertisers are businesses I support. Don’t like the announcers talking when the music is being played. Some stations (as of Bob and Jerry station) uses offensive language. The “MAN TOAD” radio people spout support of their beliefs. Relevant Radio is religious and helps answer troubling questions.

F64; P; WSPT 82; WIFC 32; WJLY 15

Don’t’ really care for Jane Winger on WIFC – she is very opinionated at times – too much for my taste and then I turn the station.

F39; M; WIFC 17; WBBM 17; WJLY 9 in car in AMD

Where I live (in Burke) there’s not a big variety of radio stations to listen to. Only mix 96.2 has a wide variety.

M43; P; WJLY 29 exclusive.

The WZED Heavy Metal Show on Sunday is the greatest – I like WROL for their complete sports and national news and sports. The General Store program and the live discussion and presentations of local affairs and school decisions are wonderful. We need our radio programs!

F89; W; WDLB-AM 93; WZED 22

WFRE-am 1320 11a-12a radio announcer is boring – very monotone and doesn’t keep your interest

F49; W; WGEL 28; WCRW 22; WSAT 12; WZED 10

I live in Norfolk, VA but for the past 7 months I have been working in Arlington, VA so I get to listen to a lot of different stations I like 60s and 70s music. I work with someone who likes rock so we both listen to country sometimes and I listen to sporting events on AM.

M55; M; WRVM 81; WQTC 75; WIXX 47; WZED 7

Love the Heavy Metal programs on Sunday am on WZED. VA Public Radio has good speakers…

F71; W; WMMA 24; WZED 8

I use radio as a wake up call during the week – also the station because of programs, gives me an idea of what time it is. On Sunday mornings, I enjoy listening to the Heavy Metal show –

M64; M; WKEB 73; WZED 67

I enjoy listening to Scott Thomas on 97.1.

F58; M; WZED 87; WSPT 21

I love WIFC because it comes in where I work – buried in a concrete building when most stations won’t come in. The Arbitron phone calls were excessive! Love Dave and Stacy on WIFC, Becky on WIFC makes my afternoons. My mom can’t wait for WAXX Radio tower to be rebuilt.

F42; M; WIFC 206; WAXX 20; WGEL11

89Q is my favorite station – it’s a positive station. We need more positive influences in all the doom and gloom in the world today. Real life is hard enough listening to something positive is great.

F53; M; WGL 56; WDEX 48; WCLQ 32; Listened to 89Q in AMD

I love listening to Bob and Jerry and I do remember enjoying a radio show on 107.1 on Sunday mornings that featured an acoustic music and the stories behind it. Favs: 1) 94.3 less commercials; 103.3 good tunes 105.3 good times and love the Alice Cooper at night.

M26; M; WGEL 22; WRLO 14; WSPT 13

Jane on 94.3 is too opinionated and has too much about her personal life. Who really cares why her son wouldn’t get up from his nap and go to the VA Redskins game? Thanks fro the news on the game, but keep your personal life personal – my husband won’t listen to 94.9 while she’s on from 10a-1p.

F53; W; WJLY 62; WSPT 22; WIFC 15

I basically listen to country stations while I am in the car.

F66; M; WZED 81 exclusive

550AM – WSAT am – Can’t stand Rush Bimbo – I turn it to a different station when he comes on.

M65; M; WZED 33; WSAT 8 (AMD)

Market Duplication

Northern Virginia Arbitron; SP11/FA10; Metro; P12+; M-SU 6A-12M; % Duplicated Audience

12+ Listeners % Audience Share To This Station

WXYZ 40% WCFI

WXYZ 29% WTEZ

WCFI 21% WXYZ

WCFI 28% WZEE

WCFI 17% WYET

WZTO 42% WLXE

WZTO 32% WXLI

WSOF 44% WCVB

MON-SU 6A-12M WOMEN 25-54

WXYZ 1,000

WJBY 900

WVCT 300

MON-SU 6A-12M ADULTS 25-54

WTEC 2,100

WTBE 1,300

WLBY 1,100

Northern Virginia Arbitron; SP11/FA10; Metro; A25-54 and W25-54; M-Su 6a-12m; Exclusive Listeners (Cume)

It’s All About Listener Loyalty!TGR Media Attracts ListenersWho Don’t Listen Anywhere Else!

SP10/FA09 FA10/SP10 SP11/FA10

4 5.2 8.6

5.4 7.4 10.1

2.9 3.9 7.3

M25-54W25-54A25-54

WXYZ Experiences MeteoricRise with 25-54 Listenership

M-F 6A-7P!

Northern Virginia Arbitron; Metro; Various Demos; M-F 6A-7P; Trend Comparison Survey to Survey; WXYZ-FM

Women 25-54Listenership

UP 87%!


4 5.1 6.9

5 6.2 8.1

3 4 5.8

M25-54W25-54A25-54

John and PJ Ratings on theRise During Weekday

Morning Drive!

Northern Virginia Arbitron; Metro; Various Demos; M-F 6A-10A; Trend Comparison Survey to Survey; WXYZ-FM


UP 62%!


3.7 4.9 9.4

4.2 6.3 11.6

3.32.9 7.3

M25-54W25-54A25-54

Middays are Moving UPOn WXYZ During Weekdays

10A-3P!

Northern Virginia Arbitron; Metro; Various Demos; M-F 10A-3P; Trend Comparison Survey to Survey; WXYZ-FM


UP 176%!


3.7 6.3 9.6

5.4 8.7 11.8

1.6 4.2 7.6

M25-54W25-54A25-54

PM Drive On the RiseOn WXYZ During Weekdays

3P-7P!

Northern Virginia Arbitron; Metro; Various Demos; M-F 3P-7P; Trend Comparison Survey to Survey; WXYZ-FM


UP 119%!

Reaching New HighsWith Adults 25-54 During

Weekday Prime 6A-7P


4.0

5.2

8.6Increase of 115%Year Over Year!

Northern Virginia Arbitron; Metro; A25-54; M-F 6A-7P; Trend Comparison Survey to Survey; WXYZ-FM

Reaching New HighsWith Women 25-54 During

Weekday Prime 6A-7P


5.4

7.4


Northern Virginia Arbitron; Metro; W25-54; M-F 6A-7P; Trend Comparison Survey to Survey; WXYZ-FM

Reaching New HighsWith Men 25-54 During

Weekday Prime 6A-7P


2.9

3.9


Northern Virginia Arbitron; Metro; M25-54; M-F 6A-7P; Trend Comparison Survey to Survey; WXYZ-FM

MARKET WCFI WZOO WZDE WLZO WQOZ WXYZ WJIZ WBEV WDXT WQKH WCRE WSPI-AM WSPI WNOR WHRT WBLD-AM

45

3034 35

40 41 42 42 43 44 46 46

56 5659

7073

Chart Title

Market Median Age

Northern Virginia; FA10/SP11; P12+; M-SU 6A-12M; Average Persons Median Age

TGR Delivery Facts:• All FOUR TGR Media Stations Mirror the Metro!• WIFC is 15 Years Younger than the Market!

MARKET WCFI WZEE WZED WGEX WJOS WYTE WJLY WBEV WNOR

45

30

34 35

40 41 42 42 43 44

Chart Title

Market Median Age

Northern Virginia; FA10/SP11; P12+; M-SU 6A-12M; Average Persons Median Age

TGR Delivery Facts:• WZED is 10 Years YOUNGER than the Market• WXYZ Delivers the Market Median Age!

FA09/SP09 SP10/FA09 SP11/FA10 Change in # of YearsSince FA09/SP09

51 51 40 -11

John and PJ Are Getting YOUNGEREvery Day–Median Age Trend M-F 6A-10A

Northern Virginia Arbitron; Survey Comparison of WXYZ Median Age Composition; M-F 6A-10 and M-F 6A-7P; Median Age

FA09/SP09 SP10/FA09 SP11/FA10 Change in # of YearsSince FA09/SP09

48 48 41 -7

WXYZ is Getting YOUNGEREvery Day–Median Age Trend M-F 6A-7P

CALLS TEENS 18-24 25-34 35-44 45-54 55-64 25-54

WBEV 9% 11% 12% 27% 30% 8% 69%

WGEL 6% 15% 21% 18% 27% 12% 66%

WXYZ 4% 19% 20% 14% 17% 9% 51%

WJLY 8% 17% 15% 20% 18% 14% 53%

Market 9% 12% 15% 15% 18% 15% 48%

The TGR Advantage in DeliveringThe Metro Area’s A25-54 Listener

Northern Virginia Arbitron; SP11/FA10; Metro; A12+; M-SU 6A-12M; Weekly Cume Composition %; TGR Media Vs. Market

TGR Media Delivers a HigherComposition of A25-54 Than the Market!

On the RISE withListeners of Every Age!


4

5.7

8.2

5

6.6

8.2

3.1

4.3

7

5.1

7.3

9.6

A18-49A25-54M25-54W25-54

THE RESULTS ARE IN!Source: Northern Virginia Arbitron; Metro; SP10/FA09; FA10/SP10; SP11/FA10; Various Demos; M-SU 6A-12M; AQH Share

On the RISE withAdults 25-54!


4

5.7

8.2

THE RESULTS ARE IN!Source: Northern Virginia Arbitron; Metro; SP10/FA09; FA10/SP10; SP11/FA10; A25-54; M-SU 6A-12M; WXYZ-FM; AQH Share

On the RISE withAdults 18-49

THE RESULTS ARE IN!Source: Northern Virginia Arbitron; Metro; SP10/FA09; FA10/SP10; SP11/FA10; A18-49; M-SU 6A-12M; WXYZ-FM; AQH Share


5

6.6

8.2

On the RISE withWomen 25-54!

THE RESULTS ARE IN!Source: Northern Virginia Arbitron; Metro; SP10/FA09; FA10/SP10; SP11/FA10; W25-54’ M-SU 6A-12M; WXYZ-FM; AQH Share


5.1

7.3

9.6

The Metro’s FavoriteCountry Station Y96.8FMAchieves Top Rank in Metro!

WXYZ-FM Market Rank M-SU 6A-12M SP11/FA10

Demographic Metro Rank

Adults 25-54 #3

Women 25-54 #3

Adults 18-49 #3

Men 25-54 #4

Top Tier PerformanceIn Every Age Cell!

Source: Northern Virginia Arbitron; Metro; SP10/FA09; FA10/SP10; SP11/FA10; Various Demos; M-SU 6A-12M; AQH Share Rank

Arbitron Spring 2011Results are In! Top Tier with Women 25-54

Source: Northern Virginia Arbitron; Metro; SP11/FA10; W25-54; M-SU 6A-12M; AQH Share Rank

WSP Metro Market Rank M-SU 6A-12M SP11/FA10

Women 25-54 Metro Rank

WIFC #1

WZED #2

WXYZ #3WJLY #4

Arbitron SP11/FA10Results are In! Highest Share Delivery with Listeners!

Source: Northern Virginia Arbitron; Metro; SP11/FA10; Various Demos; M-SU 6A-12M; WXYZ-FM; AQH Share Rank

A18-49 A25-54 M25-54 W25-54

8.2 8.2

7

9.6

Delivering a Highly Targeted Listener With Tremendous Buying Power! 37% Male63% Female

P35-44 P45-54 P55-64

23%

35%

16%

Super Serving an Upscale Adult Audience

Listener Quality:• 50% Employed Full-Time• 14% Employed Part-Time

• 34% Attended Some College• 89% Own a Home

Northern Virginia Arbitron; Spring 2011Metro; A35+; Qualitative Profile; WXYZ-FM

$25K - $50K $50K - $75K $75K+

35%

20%

31%

Annual Household Income

Y96.8 Adult 35+Listener Profile

Source: Northern Virginia Arbitron; SP11-FA10; Metro; A25-54; M-F 6A-10A; Cume Persons

WXYZ Is Top TierWith Adults 25-54

During Morning Drive!

WIFC WDEZ WGLX WBCV WLJY WSPT WSAU-AM WOZZ

28,400

18,100

13,300 12,00010,600

9,200 8,700

6,5005,300

Source: Northern Virginia Arbitron; SP11-FA10; Metro; A25-54; M-F 3P-7P; Cume Persons

WXYZ Is Top 3With Adults 25-54

During Afternoon Drive!

WIFC WDEZ WBCV WGLX WSAU-AM WKQH WLJY WOZZ

31,800

20,000

14,00012,600

11,60010,600

8,400 8,200 8,000

Source: Northern Virginia Arbitron; SP11-FA10; Metro; A25-54; M-F 6A-7P; Cume Persons

WXYZ Is Top TierWith Adults 25-54

During The Work Week!

WIFC WDEZ WGLX WBCV WLJY WSAU-AM WSPT WKQH

43,800

25,500

20,600 17,20017,000

14,300 13,500 12,80011,200

Source: Northern Virginia Arbitron; SP11-FA10; Metro; W25-54; M-SU 6A-12M; Cume Persons

WXYZ Is Top 3With Women 25-54

All Week Long!

WIFC WDEZ WLJY WGLX WBCV WSAU-AM WSPT WKQH

28,300

15,700

10,600 10,6009,400

8,1006,700 6,400

4,900

Source: Northern Virginia Arbitron; SP11-FA10; Metro; W25-54; M-F 6A-10A; Cume Persons

WXYZ Is #3With Women 25-54

During Morning Drive!

WIFC WDEZ WLJY WGLX WBCV WSPT WKQH WSAU-AM

19,100

10,900

7,0006,000

5,1004,400 4,400

2,200 2,200

Source: Northern Virginia Arbitron; SP11-FA10; Metro; W25-54; M-F 10A-3P; Cume Persons

WXYZ Is Top TierWith Women 25-54

During Mid-Days!

WIFC WDEZ WLJY WGLX WBCV WSPT WSAU-AM WKQH WOZZ

17,100

9,100

6,700 6,0003,900

3,400 3,300

2,200 2,100 2,100

Source: Northern Virginia Arbitron; SP11-FA10; Metro; W25-54; M-F 3P-7P; Cume Persons

WXYZ Is Top 3With Women 25-54

During Afternoon Drive!

WIFC WDEZ WLJY WBCV WGLX WSPT WSAU-AM WKQH

20,000

11,100

7,9005,400

4,5003,900

3,300 3,000 2,800

Source: Northern Virginia Arbitron; SP11-FA10; Metro; W25-54; M-F 6A-7P; Cume Persons

WXYZ Is #3With Women 25-54

During The Work Week!

WIFC WDEZ WLJY WGLX WBCV WSPT WSAU-AM WKQH

26,300

13,300

9,3009,100

7,900

6,200 5,6004,700 4,400

Thank You!

Tracy T GilliamTopLine MattersWashington, [email protected]

Arbitron Book Breakout-Sample

Business

northern virginia market

metro population sp11

diary respondent age

diary returnstotal

topline matters

gender makeup49

week phasestotal

ethnic composition