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arab african international bank ARAB AFRICAN INTERNATIONAL BANK SHARING EXPERIENCE Dr. Dalia Abdel Kader Head of Marketing and Communications Arab African International Bank
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Arab african international bank ARAB AFRICAN INTERNATIONAL BANK SHARING EXPERIENCE Dr. Dalia Abdel Kader Head of Marketing and Communications Arab African.

Dec 28, 2015

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Page 1: Arab african international bank ARAB AFRICAN INTERNATIONAL BANK SHARING EXPERIENCE Dr. Dalia Abdel Kader Head of Marketing and Communications Arab African.

arab african international bankARAB AFRICAN INTERNATIONAL BANK SHARING EXPERIENCE

Dr. Dalia Abdel KaderHead of Marketing and Communications

Arab African International Bank

Page 2: Arab african international bank ARAB AFRICAN INTERNATIONAL BANK SHARING EXPERIENCE Dr. Dalia Abdel Kader Head of Marketing and Communications Arab African.

The Power of SMEs

Economic Impact65-80% of GDP

70% of non-agricultural jobs

Social Impact

Environmental Impact

Page 3: Arab african international bank ARAB AFRICAN INTERNATIONAL BANK SHARING EXPERIENCE Dr. Dalia Abdel Kader Head of Marketing and Communications Arab African.

Learning Experience 1:

It is dangerous to see value in purely material terms, value has a non-

material component

Concept of Value Creation

Page 4: Arab african international bank ARAB AFRICAN INTERNATIONAL BANK SHARING EXPERIENCE Dr. Dalia Abdel Kader Head of Marketing and Communications Arab African.

Value Creation: Redefining Wealth

Quantitative Value• Money & Material• Accumulation

Qualitative Value (Sustainability)

• Environmental Regeneration• Social Empowerment• Governance Practices

Page 5: Arab african international bank ARAB AFRICAN INTERNATIONAL BANK SHARING EXPERIENCE Dr. Dalia Abdel Kader Head of Marketing and Communications Arab African.

SUSTAIABILITY OF BUSINESS DEPENDS ON ADDRESSING SUSTAINABILITY ISSUES

BUSINESSES CAN NOT GROW IN ISOLATION OF “ESG”:

– ENVITRONMENT – SOCIAL – GOVERNANCE

ENVIRONMENTAL

SOCIALGOVERNANCE

Page 6: Arab african international bank ARAB AFRICAN INTERNATIONAL BANK SHARING EXPERIENCE Dr. Dalia Abdel Kader Head of Marketing and Communications Arab African.

BIG COMPANIES CAN FALL AT THE PEAK OF GROWTH

Page 7: Arab african international bank ARAB AFRICAN INTERNATIONAL BANK SHARING EXPERIENCE Dr. Dalia Abdel Kader Head of Marketing and Communications Arab African.

BANK’S EROSION OF VALUEVALUE CREATION ENDED IN VALUE DESTRUCTUION

Page 8: Arab african international bank ARAB AFRICAN INTERNATIONAL BANK SHARING EXPERIENCE Dr. Dalia Abdel Kader Head of Marketing and Communications Arab African.

GROWTH is NOT ONLY in NUMBERS

Page 9: Arab african international bank ARAB AFRICAN INTERNATIONAL BANK SHARING EXPERIENCE Dr. Dalia Abdel Kader Head of Marketing and Communications Arab African.

“Sustainability of Business is function

of addressing Sustainability issues: Social,

Environmental and Governance”

Page 10: Arab african international bank ARAB AFRICAN INTERNATIONAL BANK SHARING EXPERIENCE Dr. Dalia Abdel Kader Head of Marketing and Communications Arab African.

Learning Experience II:

It is crucial to create value to all Stakeholders in a Comprehensive Balanced

Approach

Page 11: Arab african international bank ARAB AFRICAN INTERNATIONAL BANK SHARING EXPERIENCE Dr. Dalia Abdel Kader Head of Marketing and Communications Arab African.

AAIB’s CSR Vision: “To be a bank that grows with integrity, morality and accountability, a bank that readily acknowledges its responsibility towards all its stakeholders and lives up to its duties with both eagerness and passion”.

Page 12: Arab african international bank ARAB AFRICAN INTERNATIONAL BANK SHARING EXPERIENCE Dr. Dalia Abdel Kader Head of Marketing and Communications Arab African.

Clients

Employees Community

ShareholdersEnvironment

Business Partners

STAKEHOLDER’S APPROACH

Page 13: Arab african international bank ARAB AFRICAN INTERNATIONAL BANK SHARING EXPERIENCE Dr. Dalia Abdel Kader Head of Marketing and Communications Arab African.

Stakeholders' Ecosystem

An ecosystem is about:• Interdependence: Every part of the ecosystem is dependent on other

parts. If one part is damaged the other suffers• Sustainability: a healthy ecosystem is self generating

Page 14: Arab african international bank ARAB AFRICAN INTERNATIONAL BANK SHARING EXPERIENCE Dr. Dalia Abdel Kader Head of Marketing and Communications Arab African.

Employees Community

ShareholdersEnvironment

Business Partners

Stakeholders’ Value Migration

Clients

Page 15: Arab african international bank ARAB AFRICAN INTERNATIONAL BANK SHARING EXPERIENCE Dr. Dalia Abdel Kader Head of Marketing and Communications Arab African.

49%

41%

32%28%

2005 2006 2007 Q1 08

ROAE

AAIB STAKEHOLDERS’ APPROACH

Green Finance

Business Partners

Employees

Customer Delight

Return on Equity

We Owe it to Egypt

Page 16: Arab african international bank ARAB AFRICAN INTERNATIONAL BANK SHARING EXPERIENCE Dr. Dalia Abdel Kader Head of Marketing and Communications Arab African.

Employees Community

Shareholders

Social Concerns & Value Creation

Clients

Page 17: Arab african international bank ARAB AFRICAN INTERNATIONAL BANK SHARING EXPERIENCE Dr. Dalia Abdel Kader Head of Marketing and Communications Arab African.

Migration of Value from Employees to Shareholders

Creating Value to Employees:

•Improvement of Working Conditions

•Work/life Balance•Training & Development•Better Health & Safety

Measures

Creating Value to Shareholders:

•Better Productivity•Enhanced Profitability

•Satisfied Clients•Enhanced Image: Employer of

Choice•Talent Retention

Page 18: Arab african international bank ARAB AFRICAN INTERNATIONAL BANK SHARING EXPERIENCE Dr. Dalia Abdel Kader Head of Marketing and Communications Arab African.

Migration of Value from Environment to Shareholders

Creating Value to Environment:

Waste ManagementEnergy Efficiency

Resource EfficiencyClean Energy

Alternative Energy (Solar /Wind /

Creating Value to Shareholders:

Cost EfficiencyCost Reduction

Sustainable Supply of EnergyNew Markets

Page 19: Arab african international bank ARAB AFRICAN INTERNATIONAL BANK SHARING EXPERIENCE Dr. Dalia Abdel Kader Head of Marketing and Communications Arab African.

Learning Experience III:

CSR : No Longer an Option

Page 20: Arab african international bank ARAB AFRICAN INTERNATIONAL BANK SHARING EXPERIENCE Dr. Dalia Abdel Kader Head of Marketing and Communications Arab African.

Option

Regulatory Frameworks

Market Pressure Law

Investment Trends

CSR Milestones

•Global Compact

•UN Declaration of Human Rights

•Global Reporting Initiative

•Equator Principles

•Social Accountability 8000

•FTSE4Good Index

•Dow Jones Sustainability Index

•Socially Responsible Investment

•Egypt Sustainability Index

Governmental

Regulations & Incentives

Better Lead than Follow

•Nilex

•IMC

•IMC

•Ministry of Trade and Industry

Performance StandardsPerformance Standards

Page 21: Arab african international bank ARAB AFRICAN INTERNATIONAL BANK SHARING EXPERIENCE Dr. Dalia Abdel Kader Head of Marketing and Communications Arab African.
Page 22: Arab african international bank ARAB AFRICAN INTERNATIONAL BANK SHARING EXPERIENCE Dr. Dalia Abdel Kader Head of Marketing and Communications Arab African.

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Page 23: Arab african international bank ARAB AFRICAN INTERNATIONAL BANK SHARING EXPERIENCE Dr. Dalia Abdel Kader Head of Marketing and Communications Arab African.

Green Finance: Banks are starting to focus on

Social Risk Environmental Risk

Page 24: Arab african international bank ARAB AFRICAN INTERNATIONAL BANK SHARING EXPERIENCE Dr. Dalia Abdel Kader Head of Marketing and Communications Arab African.

Equator Principles Performance Standards

• Performance Standard 1: Social & Environmental Assessment & Management System

• Performance Standard 2: Labor and Working Conditions

• Performance Standard 3: Pollution Prevention and Abatement

• Performance Standard 4: Community Health, Safety and Security

Page 25: Arab african international bank ARAB AFRICAN INTERNATIONAL BANK SHARING EXPERIENCE Dr. Dalia Abdel Kader Head of Marketing and Communications Arab African.

Equator Principles Performance Standards Cont.

• Performance Standard 5: Land Acquisition and Involuntary Resettlement

• Performance Standard 6: Biodiversity Conservation and Sustainable Natural Resource Management

• Performance Standard 7: Indigenous Peoples• Performance Standard 8: Cultural Heritage

Page 26: Arab african international bank ARAB AFRICAN INTERNATIONAL BANK SHARING EXPERIENCE Dr. Dalia Abdel Kader Head of Marketing and Communications Arab African.

Thank You