AR vs VR - Jeff Coghlan [Camp Digital]

ESCAPING

REALITY

@matmi

@jeffcoghlan

When we started the company in 2001 we had a vision of the future; that

vision has stayed with us. We wanted to make the Internet fun. We did this

by making unforgettable content that users would engage with, send to their

friends and ultimately enjoy.

We believed that content was king and we still stay

true to this belief…

The future is about two way

conversations, give & take,

achievements & rewards, social

collateral, responsibility, respect,

tribalism, content marketing and

creating wonderful experiences for

people to enjoy..…it’s what we call

“The Power of Play” which now

covers every aspect of human life.

#PowerofPlay

[email protected]

+44 (0)1625 560 771

www.matmi.com

Dukes Chambers, Dukes Court,

Macclesfield, Cheshire,

SK11 6NN

VAT Reg. 781 4799 80

Co. Reg. 4142762

Our pedigreeHeres a selection of our favourite clients…

Agencies we have partnered with.

Clients

YEARS OF PLAY

@matmi

Why do we as people wish to escape Reality?

@matmi

@matmi

@matmi

A world without play is a world without purpose

@matmi@matmi

@matmi

OCULUS RIFT

@matmi

SAMSUNG VR

@matmi

GOOGLE CARDBOARD

@matmi

@matmi

WHAT ARE THE ISSUES WITH VR?

• Tethering

• Latency

• Motion sickness

• UI

• Input devices

• Audio

• Cost

HTC VIVE

@matmi

@matmi

“Tell me and I will forget,

show me and I may

remember, Involve me and I

will understand”BENJAMIN FRANKLIN

Matmi has 17 updates

34

MIND, BODY AND SOUL

@matmi

ENHANCED REALITY

@matmi

VR GETS PR

@matmi

Our new project for Alton Towers

@matmi

Thanks!www.matmi.com

[email protected]

@matmi

01625 560 771