April 2013 linked in rainbows

Rainbows Business Club LinkedIn presentation

by Ann Goodwin Chartered Marketer, FCIM, DipM

www.winmarketing.co.uk

for Business

Presented by:Ann Goodwin, FCIM, DipM, Chartered

MarketerJo Goodwin, BA



Social Media UK Users

Facebook = 30 MillionTwitter = 10 MillionLinkedIn = 10 Million


Are you doing anything about this?

LinkedIn is THE business social network



Why LinkedIn?• Find suppliers• Recruit staff• Increase knowledge• Increase relevant contacts• Engage/connect with contacts• Increase sales




• What is the difference between a personal and a company page?– Personal = connect &

create relationships– Company = share

updates and information

What is a company page?• Why create a company page?



Setting up – The basics

• Rule 1. ALWAYS fill in your company information!




• Rule 2. LIMIT who can edit the page




• Rule 3. Be VISUAL. There are three images on your company page, use them.– The banner– The standard logo– The square logo



The next step…Products and services

A short overview of each product to include:

• Photos/images• Videos• Links to relevant web pages• Bullet points, or a few simple sentences

about your product or service

Use keywords within all descriptions, captions and headings



Customise• Setting different variations for different audiences

– Think about your customer groups– E

.g. Healthcare Marketing, NFP etc



Taking your Company page further

• LinkedIn groups• Contacts and leads• Talent -

recruitment

• Insights - analytics

• Adverts



LinkedIn groups• Be part of active

groups• Join groups with

your target audience

• Find the top people in your industry

Groups are great for finding content to use as a status update, or even as a blog post on your

website





Creating a group• Create a group for your industry and/or

your region, not your company• Promote your group to the audience

– Design a group logo – Make a page on your website about the

group– Invite co-workers, past colleagues,

customers– Invite industry experts, influential bloggers



Cross-promote• Drive LinkedIn followers and contacts to

your website, blog and other social media• Vice Versa – use your other tools to let

contacts know you are on LinkedIn• Share SOME – not all, updates across

your social networks

Always remember branding. It should belongs with your Facebook, Twitter, website, leaflets, business cards etc





Find new talent for your company

• The world’s largest professional online network

• Why not attract and recruit the talent your company needs?

• LinkedIn provides a place to showcase your company’s story and new job openings



Advertising on LinkedIn• Pay per click ads

– Bid at the higher range or above to compete for impressions

– Target an audience of 150,000 to 400,000 for the best chance of success

– Higher performing ads with a high click through rate (CTR) are shown more often

A compelling call to action is a must



Engage your audience• Effective use of your banner images

can help engage your audience

• Large, captivating images that make the page attractive and memorable

• Relevant and interesting content



Posting to your Company page

• Become known as the experts– Helpful, useful information– Create discussion, ask questions

• What to post? – Industry news – Press releases, blogs and articles– Your updates

• Use links and images, create interest



Posting to your Company page

Whatever you post will be seen by potential customers!



An ongoing campaign• Updating ‘once in a while’ is NOT

good enough– once or twice a week is acceptable

• Use a mixture of personal (through your profile) and corporate activity– People want to hear from people, not

always a company

• Link to your products and services section– Update products and services regularly



REMEMBER:

Post USEFUL content, not just ‘spam’

Imagine what YOU would want to

read




Thank You

Any Questions?

Say Hi Online!

April 2013 linked in rainbows

Documents