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Appop Limited
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Appop company intro

Jan 14, 2015

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Introduction of the mobile app marketing & PR service provider Appop Limited.
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Page 1: Appop company intro

Appop Limited

Page 2: Appop company intro

Global Promotion

Personalized Service

Case Study

Company Info

Catalog

Page 3: Appop company intro

Company Info

Apple App store Amazon Google play

About 750K Apps About 70K Apps About 800K Apps

Appop Is Here to Help Your App Stand Out from the Crowd

Page 4: Appop company intro

Appop is a leading mobile app marketing & PR solution provider. Since the founding of the company, we have served a myriad of mobile game developers and publishers from across the globe. Relying on our professional team and global promotion experience, we can offer multi-language marketing services on various platforms to increase the visibility of the mobile app, and in turn create spikes of downloadsand revenue on a global scale.

Appop Limited

Proofreading Team Formed by Former CNN, Reuters and CCTV Editors.

Local Editorial Team Based in The US, HK and India.

Execution Team with 5+ Years Experience in Internet Marketing.

Professional Localization Team and Video Production Team.

Twitter and Facebook Page Owners with Large Base of Loyal Fans.

Our Team

Company Info

Page 5: Appop company intro

Global Promotion

Personalized Service

Case Study

Company Info

Catalog

Page 6: Appop company intro

Global Networks

Global Promotion

Appop has been working with 2000+ Apple product related media sources and networks. We can provide personalized marketing solutions based on individual needs.

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Page 7: Appop company intro

iOS Review Sites

(500+)

App Forums

(70+)

Social Networking Sites

(1200+)

Android Review Sites

(300+)

Skin/Banner Campaign

(80+)

Media Sources in English Speaking Countries

Mobile App Media Sites

(400+)

Global Promotion

Page 8: Appop company intro

Other Languages

German

Russian

Frenchhttp://www.pocketgamer.fr/

http://masamuneto.fr/

http://iphonesoft.fr/

http://www.iphoneblog.de/

http://www.mactechnews.de/

http://www.itopnews.de/

http://www.iphones.ru/

http://www.appinside.ru/

http://tapni.ru/

Swedishhttp://www.apptv.se

http://www.iphoneinfo.se

http://www.gamereactor.se

Global Promotion

Page 9: Appop company intro

Global Promotion

Personalized Service

Case Study

Company Info

Catalog

Page 10: Appop company intro

Personalized Service

Before Launch:

• App Audit and Product Development Advice(App Name Creation, App Icon Redesign, App Description Rewrite)

• App Store SEO Solution/Keyword Optimization• Press Release Drafting & Distribution • Guaranteed Previews in Websites/Blog • Comprehensive Marketing Planning• App Localization• Video production

Page 11: Appop company intro

After Launch:

• App Store Rating/Review• App Directory Submission• Guaranteed Reviews in Websites/Blog • Reviews on Video Review Sites/User Interaction • App Announcement in Forums • Social Networking Sites Promotion (Facebook, Youtube, Google+)• Site Skin and Banner Campaigns on Top Sites• Paid-to-Free Apps Campaigns. • Top Chart Burst Campaign (Available on Apple App Store, Google Play and

Amazon)

Personalized Service

Page 12: Appop company intro

Send app info and

marketing budget to

Appop

Appopanalyzes the app

and writes

proposal

Sign agreement and start

the campaign

Fulfill terms on agreement and end

the project

Service Workflow

Personalized Service

Page 13: Appop company intro

Global Promotion

Personalized Service

Case Study

Company Info

Catalog

Page 14: Appop company intro

Dragon Puzzle

Based on the game genre and targeted potential users,we’ve carried out the following

marketing activities: We submitted the app to 10 app directory sites such as Appfree、iPhoneAppFreelancer and

Freshapps; Appadvice, IphoneApps Review Online and other 5 Review Sites wrote reviews on the app;Also, we distributed the press release to the 17 websites such as The GadgetClub.

http://dpnhtech.com/dragon-puzzle/

http://appadvice.com/review/quirky-app-of-the-day-dragon-puzzle-is-a-bizarre-hybrid-of-3-games/

PR Links:

http://www.ipad-apps-review-online.com/ipad-reviews/take-your-visual-senses-on-a-journey-dragon-puzzle-app-review/

Case Study A

Page 15: Appop company intro

800 1200 900 650

12000

21000

18000

1500013000

9000

5000 4000

0

5000

10000

15000

20000

New User

Campaign Started

On top of skin/banner campaigns on popular mobile app sites and burst campaigns, we managed to distribute press release, solicit review and other paid-to-free apps campaigns in the first four days. As a result, approximately 15000 users were acquired on average on a daily basis during the time of promotion.

Case Study A

Page 16: Appop company intro

Starry Nuts

http://www.148apps.com/app/538252355

http://forums.toucharcade.com/showthread.php?threadid=176916

PR Links:

Starry Nuts is a casual game. In order to increase the overall visibility on internet, Appop initiated a large-scale campaign by distributing press release and social network promotions, etc. By choosing our premium service package, Starry Nuts unprecedently reached to

top 20 on iPhone free chart and yielded over 10,000daily users.

The search results of the keyword Starry Nuts on Google is

1,480,000. The presence on the

first few pages are resulted by our marketing activities.

Case Study B

Page 17: Appop company intro

Case Study C

I Am MT: Card Battle’s Success: Top 5 on iPhone Free Chart

The following is what we did for I Am MT:

We launched skin/banner campaigns on TouchArcade、

PocketGamer and other 5 top sites;Also, press release was sent

out to more than 20 websites;Moreover, we submitted the app

to more than 500 review sites, and it turned out

Gamezebo,148apps and a number of top sites positively

reviewed the app。Complemented by other type of promotions,

we helped I Am MT not only showed itself top 5 on iPhone Free

Chart, but also maintained the good image of the game.

http://ios.appsgoer.com/i-am-mt-card-battle-review-7321.html

PR Link:

http://www.148aps.com/reviews/mt-card-battle/

http://www.gamezebo.com/games/i-am-mt/review

Page 18: Appop company intro

TouchArcadeForum User Interaction

A user criticized the game was dull and repetitive.

We respected his opinions but presented our positive views of the game.

iTunes Store Review

Case Study C

Page 19: Appop company intro

Interested but still have

Question?

[email protected]

Contact APPOP