Intro to Abel Communications - Company Presentation

Company Presentation

Shira Abel

Head of Abel Communications

Abel Communications

What we do:

Abel Communications does “Pull Marketing” – helping lead generation with potential customers and building the relationship with your current customers by creating engaging content and conversations.

Abel Communications Services

• Competitive marketing analysis• Digital marketing strategy and

implementation– Social media content and conversations– Influencer outreach– Recruitment– Online PR– Reputation management

• Marcom

Digital Marketing Takes Time• Social media is not free. It takes

time, and that time costs money. • Social media is a quickly changing

medium with new features and platforms being introduced regularly.

• Does your company want to be in on your customers’ conversations?

• If internet marketing isn’t a core competence, your time could be better spent elsewhere – internet marketing is our core competence.

• Let Abel Communications handle your digital marketing strategy and implementation.

• Digital marketing strategy and implementation.

• Understands which platform suits what goal.

• Keeps up with current innovations • Agile enough to implement tactic

changes needed when a new hot platform arrives.

Abel Communications

What Has Abel Done?

Case Study

Background• Aniboom is an animation production studio with a technology

platform that enables it to work with animators located worldwide

• Aniboom uses social media to promote the animators who upload videos to its site as a way to help the animation community and encourage animators to apply to the Aniboom Virtual Studio

• Abel started working with Aniboom May 1, 2010• Reviewed protocols and methodology• Revised rules so that Aniboom would have a higher real

engagement with the community

–

YouTube Views 2009

YouTube Views 2010An ave. increase of 176%

• Changed method of engagement with viewers

• Changed protocol of posting animations• Doubled daily average views• Doubled revenue generated from

YouTube

– A

mou

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f In

tera

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Abel started May 1st

• Every interaction on the Aniboom wall shows up in the stream of the Aniboom followers

• Every comment / like / share done by a follower shows up on the walls of their friends

• FB fan growth has been exponential since Aniboom started giving the right content and actively responding to peoples posts in the right way

– • Klout score was 22 in May

2010 before Abel started working with Aniboom

• Higher Twitter engagement resulted in higher video views on YouTube

Methodology

• There is no point in spending time on a platform that brings no value.

• Abel starts with a competitive analysis to see what niche fits your company.

• Our team builds a strategy plan that is tailored to the goals of your organization.

• From there our team designs the tactics and does the implementation.

Methodology

Competitive Analysis

IdentifyGaps

Build Strategy

Tailored for You

Implementing, Testing & Perfecting

Brain-storming

Thank You!

Specialists in pull marketing

10+ years of digital marketing experience

Strengthen the relationships with your customers

Contact