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MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product or service names are the property of their respective owners. © Motorola, Inc. 2008
Tom JuddSr. Director, Product Development Quality
Master Black Belt, SSPDCorporate Quality Office
Applying BPM Methodology to TackleApplying BPM Methodology to TackleComplexity of theComplexity of the
Product Development ProcessProduct Development Process
Business Process Management SummitOctober 27-30, 2008 – Las Vegas
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MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product or service names are the property of their respective owners. © Motorola, Inc. 2008
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2008 BPM Summit
Mobile DevicesGlobal Leader in the Personal Communications Industry
MOTOZINETM
ROKRTM
RIZRTM
RAZR2TM MOTO QTM
H15TMS9-HDTM
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MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product or service names are the property of their respective owners. © Motorola, Inc. 2008
3
2008 BPM Summit
Broadband Mobility Solutions
Home & NetworkMobility
Home Connectivity
IP-BSC-DO
Tower Base Stations & Broadband “Hot Spots”
EnterpriseMobility
POS & HandheldScanners
EnterpriseDigital Assistants
Government &Public Safety
IP Wireless Networks/Services
Tiered Subscriber Products
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MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.All other product or service names are the property of their respective owners. © Motorola, Inc. 2008
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2008 BPM Summit
Business Process Management
BPMBPM
Disciplines/Functions
EngineeringSupply ChainMarketing FinanceHRIT...
Methods/Tools
Six SigmaLEANStage GatesStandards...
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2008 BPM Summit
Product Development ProcessProduct Development is a Complex, Multi-Organizational Process
Engineering
Marketing
Mfg
Supply Chain
IndependentOrganizations
with a CommonGoal of Creating
a Product
But Also haveTheir “Silos” ofProcesses andManagement
ComplexityCompounded
By GlobalLocations &
Cultures
No Single Owner of the
ProductDevelopment
Process
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2008 BPM Summit
The Notion of Different Architectural Structures
Applying an Architectural Approach to BPM
“Architecture” is Usually Thought of as the Aesthetics of the Building’s Exterior
But There are also other “Architectures”…
The Structural Steel(Shape & Size)
Deliveries, Parking,Services, etc.
(I/O Interfaces)
Internal Dynamics of the Residents
(Information Flow)
HVAC, Plumbing,Electrical Wiring(Performance & Functional)
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2008 BPM Summit
Applying the Software Architecture Approach to BPM
Module Structure Assigns Areas of Functional Responsibility Defines Hierarchical Relationship between Functional Areas
Different Process Structures
Component-Connector Structure Maps the Process Flow thru the Multiple Areas/Components Identifies How Components and Areas Interact
Allocation Structure Mapping of Functional Areas to External Elements Defines Deployment & Implementation Environments
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2008 BPM Summit
A View of a Structure Depends on the Intended RecipientViews Represent Structures:
Modular Views Decomposition View Input/Output View(s)
Component & Connector (C&C) Views Time Line View(s) Interaction View(s)
Allocation Views Deployment View Implementation View
Process Structure Views
Intended Recipients: Direct/Internal Stakeholders (Functional Leads, SLT, Process Members, etc.) Indirect/External Stakeholders (Customers, Suppliers, Wall Street, etc.)
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2008 BPM Summit
Process Structure Views - 1st Level Company Level
Marketing
Manufacturing
Engineering
Program
Management
Supply ChainSales
HR
LegalFacilities
Sr. LeadershipTeam
Info Tech
Security
FunctionalServices
Interaction View(C&C Structure)
Implementation View(Allocation Structure)
Decomposition View(Module Structure)
Customers
Government
Banks
Suppliers
Standards
Wall Street
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2008 BPM Summit
Process Structure View- 1st Level Company Level
RequirementsDocument
RequirementsDocument
RequirementsDocument
RequirementsDocument
RequirementsDocument
RequirementsDocument
Deployment View(Allocation Structure)
Banks
Customers
Government
Suppliers
Standards
Wall Street
FunctionalServices
Marketing
HR
LegalFacilities
Sr. LeadershipTeam
Manufacturing
Engineering
Program
Management
Supply ChainSales
Info Tech
Security
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2008 BPM Summit
Product Development Process
Combination of Several Company Functional Areas
Marketing
HR
LegalFacilities
Sr. LeadershipTeam
Manufacturing
Engineering
Program
Management
Supply ChainSales
Info Tech
Security
Identify Customer Needs
Concept Selection
Detailed Design
Optimize Design
Test Product
Launch Product
Marketing
Marketing
EngineeringSupply Chain& Program
Management
Collaboration of Functional Areas…No Single Owner…
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2008 BPM Summit
Process Structure View- 2nd Level
MarketingEngineering
Program
Management
Supply Chain
Product Development
RequirementsDocument
RequirementsDocument
RequirementsDocument
RequirementsDocument
RequirementsDocument
RequirementsDocument
RequirementsDocument
Customers
Suppliers
Standards
OEM’s
Sales
Mfg
Security
HRITSLTLegal
External
Internal
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2008 BPM Summit
Process Structure View- 3rd Level Engineering Functional Area
RequirementsDocument
RequirementsDocument
RequirementsDocument
RequirementsDocument
RequirementsDocument
RequirementsDocument
RequirementsDocument
R & D
Software
Systems
Engineering
Doc Control
Hardware
Tech Pubs
Config Mgmnt
External
Internal
Customers
Supply Chain
Mfg
Security
HRITSLTLegal
Marketing
Program Mgmt
Standards
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2008 BPM Summit
Input/Output View
P-Diagram Method
ModuleInputs Main Outputs
Risks
ControlsSecondary Outputs
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2008 BPM Summit
Input/Output View Engineering Module Analysis
EngineeringModule
• Marketing Req’mnts• R&D Technology• Concept Selection
• Design Practices• Analysis Methods• Process Standards
• Manufacturing Specs• Vendor Requirements• Technical Doc’s
• Design Unknowns• Key Personnel Leaving• Global Communication
• Engineering Drawings• Knowledge Gains
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2008 BPM Summit
Time Line View – Product Development
Marketing Engineering Manufacturing
Supply Chain
Program ManagementModule Structure
Component- Connector Structure
Product Development Process Time Line
Allocation Structure
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2008 BPM Summit
Time Line View – Engineering Module
Process Time Line
Systems Engineering
Process Configuration - Waterfall Design Method
PrototypeBuild & Test
Software Design
Architecture
Integration& Test
Design & Code
Hardware Design
Elec.Design
HardwareBuild & Test
Mech.Design
SUPPLY
CHAIN
PROGRAM
MGMNT
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2008 BPM Summit
Time Line View – Engineering Module Process Configuration - Spiral Design Method
Final Release
StartDesign
SUPPLY
CHAIN
PROGRAM
MGMNT
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2008 BPM Summit
Definition of a System
A System is Comprised of Three Fundamental Components:
People
SoftwareHardware
Interactions Need to be Identified & Managed
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2008 BPM Summit
Hardware Team(s) Software Team(s)
Sub
syst
ems
System Hierarchy Allocation
System Requirements are Allocated toPhysical Subsystems & Functional Teams
Sys
tem
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2008 BPM Summit
Software Team
Sub
syst
ems
Hardware Team
System Hierarchy Interactions
Discover Interactions by Decomposing Requirementinto Subordinate Functional/Performance Contributors
Sys
tem
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2008 BPM Summit
Architecture Convergence Cycle
Views & Structures of an Architecture Provide Clear Communication for Stakeholders to Revisit the Requirements
Architecture Influences
Stakeholder Goals
Product DevelopmentOrganizations Goals
Process Environment
Requirements Process ArchitectureViews of Structures
Requirements may beRevised Based on
Reviews of the Views
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2008 BPM Summit
Summary of Structures & Views
Mapping & Analyzing a Process using MultipleStructures & Views Minimizes Risks of Oversights
Primary Structures are: Module, Component-Connector & Allocation
Multiple View Types Associated with Each Structure
The View of a Structure Depends on the Intended Stakeholder
Views of Structures Define both the Statics & Dynamics of a Process
Documentation of Structures are Transferable & Reusable
Views Enable the Architecture Convergence Cycle
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2008 BPM Summit
Product Development ProcessVarious Process Improvement & Governance Methods Exist
Process Improvement LEAN Six Sigma CMMI (Software) Change Management
Process Governance Stage Gates Technical Review Milestones Work Flow Management ISO/TSO/QS9000 Government & Industry (FDA, FCC, Mil Specs, etc)
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2008 BPM Summit
Product Development Improvement – LEAN
LEAN is All about Removing Non-Value Add Process Steps, But… Requires a Stable, Repeatable, Disciplined Process
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2008 BPM Summit
Product Development Improvement – Six Sigma
Six Sigma Removes Variability from a Process and Identifies Process Areas Ripe for Optimization
The DMAIC Problem Solving Method:
DDefineefine
MMeasureeasure
AAnalyzenalyze
IImprovemprove
CControlontrol
Identify the Problem Set & Stakeholder Requirements
Determine the Current Stateof the Process & Deliverables
Implement the Improvementswith Governance & Metrics
Determine the Root Causes forProcess “ilities” (Variability, Instability, etc.)
Use Methods & Tools to ReduceThe High Impact Process “ilities”
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2008 BPM Summit
Product Development Improvement – Not Just Process A Perfect Process Alone will not Ensure Product Quality
Shift Defect Distributionvia Process Improvementusing DMAIC Six Sigma
Reduce Defects viaProduct Improvement
using SSPD
Pro
duct
Def
ects
Launch
Product Development Time Line
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2008 BPM Summit
Product Development Improvement – SSPDSix Sigma Product Development Improves Product Quality
A set of Methods & Tools Integrated with the Product Development Process and
Functional Roles to Enable Improved Product Quality and Customer Satisfaction
ProductPrograms
Platform Programs
Hardware Design for Six Sigma (HDFSS)Software Design for Six Sigma (SDFSS)
Product Marketing for Six Sigma (PMFSS)
Portfolio Development for Six Sigma (PDFSS)
Technology Development for Six Sigma (TDFSS)Hardware & Software Design for Six Sigma (H&SDFSS)
Product Development Process Time Line
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2008 BPM Summit
Voiceof
Customers FocusGroups
Gemba
Interviews
Ethnography
CPM
Pugh
DFMEA
DesignSpecsQFDKJ
Surveys
(Consumers,Carriers,Business,
Technology)
TransferFunctions
DOE’s
RSM
ReliabilityAnalysis
MSA
Kano
Product Development Improvement – SSPDSix Sigma Product Development Improves Product Quality
Product Development Process Time Line
A set of Methods & Tools Integrated with the Product Development Process and Functional Roles to Enable Improved Product Quality and Customer Satisfaction
“The CriticalFew High RiskRequirements”
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30
2008 BPM Summit
Sr. Director, MD Mass Market ProductsThe DFSS program paves the way for improved quality and cycle-time of decision making during product development, resulting in improved product-cycle times and launch quality. Using the DFSS methods and tools on … programs were key contributing factors in enabling these programs to achieve their drive-to-schedule dates with NO hardware RASAs (Risk Assessed Ship Acceptance).
June, 2006: "This might sound trite, but the design philosophy behind DFSS (Design for Six Sigma) is simply what engineers are supposed to do. If you do the job right the first time, the probability of problems becomes smaller. Execution is easier." September, 2007: "Our investment in improvements on our core processes and using DFSS on new products is paying off."
Sr. VP, G&PS Engineering
8/06 9/06 10/06 11/06 12/06 1/07 2/07 3/07 4/07 5/07 6/07 7/07 8/07
Pro
duct
Lau
nch
Suc
cess
Met
rics
Product Development Improvement – SSPDSix Sigma Product Development Improves Product Quality
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2008 BPM Summit
Tom JuddSr. Director, Product Development Quality
Master Black Belt, SSPDCorporate Quality Office
(847) [email protected]