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Application to Landmark The Village 2556 Telegraph Avenue
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Application to Landmark The Village 2556 Telegraph Avenue · City of Berkeley Ordinance #4694 N.S. LANDMARK APPLICATION 1. Street Address 2556 Telegraph Avenue City Berkeley County

Jun 12, 2018

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Page 1: Application to Landmark The Village 2556 Telegraph Avenue · City of Berkeley Ordinance #4694 N.S. LANDMARK APPLICATION 1. Street Address 2556 Telegraph Avenue City Berkeley County

Application to Landmark The Village2556 Telegraph Avenue

Page 2: Application to Landmark The Village 2556 Telegraph Avenue · City of Berkeley Ordinance #4694 N.S. LANDMARK APPLICATION 1. Street Address 2556 Telegraph Avenue City Berkeley County

City of BerkeleyOrdinance #4694 N.S.

LANDMARK APPLICATION

1. Street Address 2556 Telegraph Avenue City Berkeley

County AlamedaZip 94704

2. Assessor’s Parcel Number: 55-1837-001Block and Lot: block 5; lots 1, 2, 3, and part of 4Tract: Austin’s Resubdivision of the Leonard Tract

Dimensions: 102.09 feet x 100 feet

Cross Streets: Blake Street; alley

3. Is property on the State Historic Resource Inventory? No. Form #.

Is property on the Berkeley Urban Conservation Survey? Yes Form # 17171

4. Application for Landmark includes:a. Building: x Garden: Other features: xb. Landscape or Open Space: Natural Designed x Otherc. Historic Site:d. District:e. Other:

5. Historic Name: Doten Pontiac; Cunha Pontiac; The VillageCommonly Known Name: The Village

6. Date of Construction:a. Factual: 1945–46; 1962 (addition); 1971–72 (adaptive reuse) b. Approximate:

Source of Information: Tim Kelly Consulting, LLC, “Historical Resource Evaluation, 2556 Telegraph Avenue, Berkeley, California”; Mark Trautwein, “Creative Shopping Mall to Have a Berkeley Flavor”

7. Architect(s): Irwin Johnson (designer) for the 1945–46 construction; Frank Essert (designer) for the 1962 addition; Hal Gilbert (architect) for the 1971–72 adaptive reuse

8. Builder: Budd Reininghaus for the 1945–46 construction; Raffi Bedayn for the 1962 addition; Larry Brooding for the 1971–72 adaptive reuse

Page 3: Application to Landmark The Village 2556 Telegraph Avenue · City of Berkeley Ordinance #4694 N.S. LANDMARK APPLICATION 1. Street Address 2556 Telegraph Avenue City Berkeley County

9. Style: commercial/craftsman

10. Original Owners: Harry T. Doten Original Use: Automobile sales and service

11. Present Owners: Telegraph Blake LLC

12. Present Use:Residential: Single Family Duplex

MultipleCommercial: Office Store x Industrial Hotel

Institutional: School Hospital Other

Current Zoning: C-T Adjacent Property Zoning: C-T, R-2A

13. Present Condition of Property:Exterior: Excellent Good x Fair PoorInterior: Excellent Good x Fair PoorGrounds: Excellent Good x Fair Poor

Has the property’s exterior been altered? An addition was constructed in 1962. The building’s exterior was significantly altered during the early 1970s, but alterations to it since then have been minor.

14. Description:

Size, Basic Construction Type, and Height. The building occupies an approximately 10,200-square-foot, parallelogram-shaped corner lot that measures 102.09 feet along both Telegraph Avenue and the alley that parallels it and 100 feet along both Blake Street and the property’s southern boundary.

Except for its northwest quarter, which was added later, the building was constructed with masonry brick walls and shallowly gabled roofing. The building’s southern half is framed with steel columns and girders and has a bowstring steel truss supporting a gabled roof with rectangular skylights. The roof of the building’s northeast part is supported by a separate set of steel trusses. The building’s northwest portion was constructed with reinforced concrete block walls and has a flat roof with rectangular skylights.

As viewed from adjacent streets the building may seem to be just one story high, but it now includes a number of second-story facilities. Insertion of second-story spaces was helped by how the lot topography slopes gently southward and westward.

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Figure 1. The building as seen from Telegraph Avenue

Street Facades. The building’s facade along Telegraph includes brick surfaces that alternate with mostly sizable windows and occasional wooden siding and, running above those, a largeparapet clad by wood shingles. Along this frontage are signs of various types that advertise specific on-site businesses—and, extending onto the parapet, there is a big and artistically rendered wall sign announcing “The Village.”

Figure 2. “The Village” sign

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The Telegraph facade’s most important feature of all is the broad, open entrance that lets passersby readily see into the building’s common. This entrance’s retractable overhead door, which is lowered only from late evening till some time in the morning, is unnoticeable during the complex’s business hours.

Somewhat north of there, the sidewalk is adjoined by the entry to a commercial establishment that faces Telegraph. Still farther north—recessed behind a three-arched brick arcade where the building’s facade curves at the Telegraph/Blake corner—is the entrance to another establishment. Within this arcade are thin metal fences and a gate that can be locked at night.

Figure 3. Signs for diverse restaurants

Figure 4. Entrance to the commonFigure 4. Entrance to the common

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The Blake Street facade’s eastern part includesalternation between brick surfaces and wood sidingand, above those, direct continuation of theTelegraph facade’s wood-shingled parapet.

Along the Blake facade’s western part, woodshingles clad most of the main wall and all of theparapet, which here is two or three feet taller thanare the building’s other street-facing parapetsegments.

Figure 5. Arcade at the street corner

Figure 6. Blake Street facade.

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Midway along the main wall here is a large but shallow recess that is partly sheathed by wood siding but which also holds twin glass doors with decorative metal tracery. Thesedoors are at the north end of the building’s common.

Figure 7. Twin doors adjoining Blake Street

An unclad concrete-block wall adjoins the alley frontage’snorthern half, and unclad brick adjoins its southern half.The lower part of each of these surfaces is interrupted bysome multi-light industrial-sash windows. Within thebrick wall’s upper part there are two slider-type windows.

Figure 8. Walls adjoining the alley

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The Common and Facilities Adjoining It. Except for the previously mentioned two commercial spaces whose entries face Telegraph Avenue, the building’s commercial spaces are accessed only from the common.1

This common has irregular edges but is roughly L-shaped. From its previously cited entranceon Telegraph it runs far westward, then turns and proceeds northward all the way to the doorway on Blake Street.

Figures 9 and 9a. Views into the common from Telegraph sidewalk and Blake Street entry

1 In the architect’s 1971 plans for the building’s conversion, the ground-level drawing (see Figure 25) labeled this open space as “THE COMMON.” The term is quite apt and accordingly is used in this landmark application.

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Page 9: Application to Landmark The Village 2556 Telegraph Avenue · City of Berkeley Ordinance #4694 N.S. LANDMARK APPLICATION 1. Street Address 2556 Telegraph Avenue City Berkeley County

Figure 10. View within the common’s east branch

Figure 11. Area where the common’s east and north branches meet

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The common is generally paved with bricks; lacking a geometric pattern it enhances the organic and unique sense of vernacular village charm. East of its midpoint, plants with giant leaves rise from a sizable brick-sided island. At many places along the common’s edges, pots or small landscaped strips hold other plants. Especially within thecommon’s northern leg, tables and benches have been set out that sometimes are used by restaurant patrons.

The facades bordering the common generallyzigzag back and forth, and in various cases a second-story commercial space’s front wall even has a different setback than that of space below it.

Figure 13. Ornamented windowsFigure 12. View within the common’s north branch

Facades typically have wood siding, sometimesabove a brick base. They also mostly havecommon-facing windows. Various windows ordoors include some stained glass or otherembellishment.

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Figure 14.Dormer withornamented

window

Facilities alongside much of the common have sloping, wood-shingled roofs—which are distinct from the building’s main, skylighted roof large expanses of which remain visible above them.

Along the common’s south side not far from the Telegraph entry, a wood staircase (see Figure 10) rises to the end of a wooden balcony. This balcony proceeds far westward, with commercial-space doors on one side and its own zigzagging edge on the other.

Figure 15. View toward thecommon’s south side

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At the balcony’s end are four steps, which descend to another deck (see Figure 16). This deck is adjoined by doors to some second-story facilities—and by a distinctive spiral staircase that descends to the common’s brick floor and whose key location makes it visible from both branches of the common. The deck’s railing and both sides of the staircase feature unique metal vines with long, twisting stems and big painted flowers.

Figure 16. View northeastward from second-story deck

Figure 17. Spiral staircase

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The common is also adjoined by a few other staircases, which rise toward particular second-story spaces. But due to their location and/or presumed types of usage, these seem less noticeable.

Together, the common and the facilities around it form an ensemble that is picturesque and distinctive.

Figures 18 and 19 are adapted from undated graphics that were found within City permit filesand which, even though those graphics were sketches drawn without precise dimensioning,help explain the layout of The Village's lower and upper levels.

Figure 18. Schematic drawing (date undetermined) showing ground-level layout

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Figure 19. Schematic drawing (date undetermined) showing upper-level layout

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The Vicinity. The Village is at a strategic corner within what is often called Telegraph Avenue’s “fifth block”—that is, Telegraph’s Dwight Way-to-Parker Street segment as distinguished from the avenue’s northernmost four blocks (Bancroft Way to Dwight). The term itself is apt even though Blake Street divides the fifth block’s west side, because Blake ends there and does not divide Telegraph’s east side.

The avenue’s fifth block is characterized by moderately scaled low-rise buildings, from one to three stories high. Presently just a single building here (at 2550 Telegraph) has a fourth story.

And the fifth block is enriched by historic buildings, four of which the City has already designated as landmarks. These four are the Mrs. Edmund P. King Building at 2501 Telegraph, the Soda Works Building at 2509–13 Telegraph, the Needham/Obata Building at 2525 Telegraph, and the J. Gorman & Son Building at 2599 Telegraph.

(The former Center for Independent Living headquarters at 2539 Telegraph has, through the State Historic Preservation Office and a Section 106 process, been determined eligible for theNational Register of Historic Places. However, the City has not designated it as a landmark.)

Immediately south of the building now called The Village, and narrower than it, is the interesting structure at 2566 Telegraph (see Figure 20). As explained in the “History” section below, both buildings were in the past used for a long while in combination by a single automotive business. The structure at 2566 now features three commercial spaces adjoining the sidewalk and, behind two of those, a large space used as a cooperative’s exercise and dance studio.

Figure 20. Adjacent building at 2566 Telegraph Avenue

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The backs of both 2556 and 2566 Telegraph adjoin the previously mentioned alley, which in fact runs from Blake Street to Parker Street.

West of commercially zoned Telegraph Avenue is a residential area whose R-2A zoninglimits construction to only moderate density. This residential area also includes varioushistoric buildings. One of them is the Italianate cottage at 2415 Blake Street, which wasamong the buildings that the 1977–1979 “SHRI” survey in Berkeley found to appear eligiblefor the National Register but which the City has not yet landmarked.

Quite near to The Village is the unique enclave formed by the century-old sixteen houses thatborder one-block-long Chilton Way (which, like the alley east of them, runs from Blake Street to Parker Street). None at all of these properties are adjoined by curb cuts for vehicles, perhaps largely because at the time the houses were built their residents could heavily rely onpublic transit. Clearly this enclave, with its density of historic resources, merits designating as a local historic district. Figure 21 shows two Chilton Way houses and their close proximityto The Village.

Figure 21.Two ChiltonWay houses

and theirnearness toThe Village

15. History: Early Phase. In the mid-nineteenth century James Leonard acquired land bounded roughly by today’s Telegraph Avenue, Dwight Way, Russell Street, and Ellsworth Street. Via their 1868 divorce settlement his wife Margaret obtained the land, which she subdivided a few years later. In 1875 she sold two acres of it to Dr. José María Montealegre Fernández, exiled former president of Costa Rica. The land he purchased was bounded by Telegraph, Blake, Parker, and a line averaging some 125 feet east of Dana Street. Within it he built a house for his family and also a barn and windmill. The house itself straddled what is now the southwest cornerof the 2556 Telegraph lot.

The two-acre Montealegre property subsequently changed hands but stayed intact till 1909, whenits then owners had realtor George Austin carve it up. (The stately Italianate Montealegre house itself got moved to 2601 Dana, where it still exists.) This resubdivision created Chilton Way and the lots on both sides of it, the alley east of them, and nine narrow lots along Telegraph Avenue.

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Figure 22 shows the vicinity in about 1911. By then, houses had already sprung up on most of the Chilton Way parcels, but all nine lots that had been platted on Telegraph’s west frontage between Blake and Parker were still vacant. So in an effort to attract potential developers, those lots soon got combined into the present three bigger ones.

Figure22. Thevicinity

in about1911 as

shown bySanborn

maps

Meanwhile on Telegraph’s east side, the original part of the Gorman building was constructed in about 1880 and then raised in 1899 for the purpose of constructing the extant larger building. Farther north, the Soda Works Building was constructed in 1888 and added onto in 1904–05. And indeed by 1900, a distinct and sizable shopping cluster had developed around Telegraph’s intersection with Dwight Way. But in between that prominent cluster and

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the rather isolated Gorman establishment, most of the land facing Telegraph long stayed undeveloped.

Period from 1921 to 1971. On the lot at 2566 Telegraph, the original footprint of the buildingthat still covers it was constructed by Clarence J. Felt and J.J. Millet in about 1921. The business in it was then called University Garage and did automobile repair. Felt successfully operated this business till the mid-1930s, when he sold it to Harry T. Doten. By then the business had changed its name to University Motors and also began selling Pontiacs.

In 1944 Doten bought the lot at 2556 Telegraph, and here most of the present building was basically constructed in 1945–46. This was done to accommodate part of Doten’s business, evidently with convenient openings in the wall between it and the 2566 Telegraph structure—and with the dealership’s showroom adjoining the Telegraph/Blake intersection. About then the establishment was renamed Doten Pontiac.

Figure 23. Thevicinity in about1950 as shown bySanborn maps

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In 1952 Harry Doten’s son Don took over managing the dealership. In 1962 the building’s northwest addition was constructed, with a vehicular-proportioned entrance where the Blake Street facade’s previously mentioned recess is now located. In about 1962 Don Doten began partnership with Ed Cunha, who in 1966 took over the business—which soon got renamed Cunha Pontiac.

But meanwhile in apparently the mid-1950s, C.J. Felt and John Bolander started a separate auto dealership called C.J. Motors in the building at 2566 Telegraph. It may well have been then that the openings in the wall between there and 2556 Telegraph were sealed up. C.J. Motors sold Triumphs, Citroens, and perhaps some other makes.

On Telegraph’s east side roughly midway between Dwight and Parker, a miniature golf course operated for an undetermined period starting in 1929. On part of the same land, a Safeway store was constructed in 1941 at 2539 Telegraph. But in 1964 that store building was remodeled—and a long-roofed but open-sided structure was built just south of it—to accommodate a business called British Motors (or British Motor Car Dealers Ltd.).

So with a total of three dealerships, Telegraph Avenue’s fifth block had come to include a compact but substantial auto row.

(Also to be noted are the Texaco station that occupied the Telegraph/Parker intersection’s northwest corner and the gas stations that probably then still operated at the same intersection’s southwest and southeast corners.}

But the times were changing. As the 1960s wore on, social unrest and anti-war sentiment deepened and activism became widespread. An especially crucial day, triggered by the sudden fencing-off of People’s Park, was May 15, 1969: “Bloody Thursday.” On that day police and sheriff’s deputies repeatedly clashed with protestors along and near Telegraph’s fifth block—and shotguns were even fired at rooftop spectators, hitting several of them including fatally wounded James Rector. One of that day’s tense moments is glimpsed by Figure 24—which happens to also partially show what the buildings holding C.J. Motors and Cunha Pontiac looked like at the time.

Figure 24. Scene onTelegraph’s fifth block

on May 15, 1969(Source: Copeland and

Arai, People’s Park, p. 48)

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Such turbulence, and fear of more to come, likely influenced auto dealers’ subsequent decisions about whether or how long to continue operating on Telegraph. And in fact the last year when the local telephone book showed the dealerships there was 1969 in the case of C.J.Motors, 1970 regarding Doten Pontiac, and 1971 in the case of British Motors. The 1971 book mentioned a motorcycle business called North Bay Cycles at 2556 Telegraph, but that evidently was short-lived.

The building that C.J. Motors vacated at 2566 Telegraph became “for several years in the early 1970s an indoor mall for hippie craftsmen before the era of sidewalk vendors.”2 This was called “C.J.’s Old Garage.” As the same source points out, though, “[a]fter a few years, hippie craftsmen migrated onto Telegraph [meaning they would now display and sell their wares outdoors, on Telegraph sidewalks].”3

But meanwhile, a more sustainable adaptive reuse was achieved next door.

Conversion of 2556 Telegraph. In late 1971, application was filed with the City for converting 2556 Telegraph into two levels of commercial spaces with most of them to be arrayed around a large common. The application identified the owner as either Vanguard Financial or Vanguard Brokers and the architect as Hal Gilbert. Figure 25 partially shows oneof Gilbert’s drawings for the project – see the following page.

2 Tom Dalzell, “Gone: C.J.’s Old Garage,” Quirky Berkeley: The Quirky Material Culture of Berkeley, October 10, 2014. http://quirkyberkeley.com/gone-c-j-s-old-garage. Downloaded October 5, 2015.3 Ibid.

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Figure 25. Part of a 1971 architect-prepared drawing for the building’s conversion

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Work got underway and then in January 1972 a page-one headline in the Berkeley Daily Gazette announced, “Creative Shopping Mall to Have a Berkeley Flavor.”4 As the reporter described the scene:

Right now it is a mind-splattering jungle of sights and sounds as young arms flail hammers against nail, pull wailing power saws through boards and put welding torches to beams sending a shower of orange sparks delicately floating against the sky blue backdrop of the ceiling to a sawdust floor.5

The project’s developer-contractor Larry Brooding said, “We’re going to develop Berkeley’s local color and personality here.”

The project was unorthodox partly because of how it was done:

Instead of pulling his labor off a union bench, he[Brooding] pulled it out of Berkeley’s south campus area and in some cases off the street. . .

Brooding knew that there is a virtually untapped cornucopia of skilled craftsmen and constructionworkers in the area—or young people who desperately wanted to learn trades in which they could think with their hands and have an opportunity to work in a flexible, open-ended atmosphere. . . .

Figure 26. Newspaper photo of the conversion underway

“I didn’t have to find them, they found me [said Brooding] . . . . I had 50 calls from that one little card . . . within a day or two of putting it on the [bulletin] board [in C.J.’s Old Garage].” . . .

Brooding proceeded to put together a work force of about nine or ten youths—most of them unemployed and many of them untrained. . . .

Not only has the group done . . . the muscle work, but they’ve shared in the brain work as well.6

4 Mark Trautwein, “Creative Shopping Mall to Have a Berkeley Flavor,” Berkeley Daily Gazette, January 14, 1972 (pages 1 and 18).5 Ibid., page 1.6 Ibid., page 18.

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That remark about “brain work” alluded to how the construction team reportedly did not adhere rigidly to the architect’s drawings but, instead, made detailed changes on a day-to-daybasis as problems came up or team members suggested revisions.

Figure 27. Newspaper photo showing carpenter at work during the conversion

The same newspaper article said the complex would open in February 1972.

Subsequent History. Though the original plan for converting 2556 Telegraph called for it to offer 21 “areas” presumably with a separate enterprise in each of them, sooner or later some establishments physically connected or otherwise came to occupy more than a single such area. But the complex has not only retained its basic physical layout and character but also itsfeeling of multiple and diverse occupancy; an early prototype of incubator retail design.

Within the complex's overall 44-year existence as a local and independent mini-mall, it has had a stunning range of occupants—including but not at all limited to restaurants, an art gallery, bookstores, clothing or footwear shops, gift or novelty shops, a music store, an electronics shop, body or hair care services, a psychic reader, and a certified public accountant. The restaurants have ranged greatly as to cuisine and ethnicity, from Korean to Ethiopian to Peruvian to Swiss. As a mini-mall full of independent business owners, many ofwhom have been people of color and/or immigrants, 2556 Telegraph provided these local businesses with vital linkage to both college student populations and long-term local residents.

Some of The Village’s present establishments have operated there for decades. The complex was 100% occupied when it was purchased by its current owners.

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In some instances, spaces within The Village probably have in effect been incubators. For example, the restaurant business that for some years functioned in an upstairs space as “New Delhi Junction” moved (with a different name) to a prominent ground-floor location on Solano Avenue.

The building at 2539 Telegraph that had housed initially a Safeway and later the British Motors dealership was remodeled in 1975 to serve as headquarters of the Center for Independent Living. It would thereafter so function until 2011. Just south of it, a one-story-plus-mezzanine building was constructed sometime after 1981.

By 1981, the Texaco station at the Telegraph/Parker intersection’s northwest corner had beendemolished and replaced by a one-story restaurant building. The latter building was itself replaced, some years later, by the corner’s present one-to-two-story, multi-establishment structure.

In recent years the Telegraph area has annually witnessed the Berkeley World Music Festival, during which diverse musicians perform at various sites. Each year since at least 2004, The Village has been among the venues—and usually as the one for the finale performance, during which musicians play in the common.

Figure 28. Performance inThe Village during a Berkeley

World Music Festival

16. Significance:

The following account of significance is organized under pertinent landmarking criteria—quoted here in boldface—that are specified within Section 3.24.110 of the Landmarks Preservation Ordinance.

“Architectural merit: . . . Properties that are prototypes of or outstanding examples of periods, styles, architectural movements or construction”:

The Village is an outstanding local result of what is called “adaptive reuse,” the same practice that in San Francisco created Ghirardelli Square. Here at 2556 Telegraph in

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Berkeley, the process turned a former auto dealership into a unique multi-use complex that features a special “village scene” with a welcoming feel that is both relaxed and intriguing.

The ensemble’s special physical character is achieved by complex yet mutually quite supportive interplay between multiple elements. These include the irregularly shaped common as such with its brick floor and large or small planting areas; the abundant and varied plants themselves; the surrounding and variously placed walls, typically with wood siding and in some cases with brick bases; the prominent spiral staircase and adjacent deck with their unique metal railings; the wood railings elsewhere; and the various particular doorsor windows that feature their own special embellishments or design.

“Architectural merit: . . . Architectural examples worth preserving for the exceptional values they add as part of the neighborhood fabric”:

Here within the busy Southside, The Village provides a unique oasis. Inviting to passersby yet secluded within, sheltered from rain and sun yet gently illumined by skylights, the intriguingly unusual ensemble that is formed by the common and facilities around it gives much-needed contrast with and relief from the avenue’s noise, glare, and stress. And some ofthis ensemble’s feeling is valuably extended along the building’s street-facing walls, such as by their typically including stretches of exposed brick. Also adding character to the street scene is the distinctive arcade at the Telegraph/Blake corner. The building’s general scale and feel including that of its street facades relate very well to theseveral moderate-sized historic structures on Telegraph Avenue’s important fifth block that have already been designated as landmarks.

Also quite pertinent is that for the adaptive reuse of 2556 Telegraph, a choice was made to employ materials—including exposed wood siding, wood shingles, brick paving, and wood-framed windows some of which feature stained glass—that characterize nearby craftsman-style and related houses. The Village’s materials palette thus subtly but notably resonates with the adjoining residential neighborhood.

“Cultural value: Structures, sites and areas associated with the movement or evolution of religious, cultural, governmental, social and economic developments of the city”:

Mid-century conformity became increasingly challenged as the 1960s wore on, and in 1969 Telegraph Avenue’s fifth block even witnessed a famous and deadly scene of angry protest. Dating from the same era of questioning and unrest but also idealism and creativity, the complex that was carved into 2556 Telegraph in 1971–72 responded to the spirit of the time. In contrast to the building’s former large-scale occupancy selling cars made by a giant corporation, the 1971–72 conversion inserted multiple spaces intended for small establishments. These spaces came to have very diverse occupants, including some with small “niche” markets. One important pattern is The Village’s having accommodated restaurants of a wide range of ethnic cuisines, and many of the proprietors of these local (non-chain), independent businesses have been people of color and/or immigrants.

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The resulting important cultural interplay has notably been enhanced by how The Village’s physical layout closely and interestingly juxtaposes businesses around the common.

“Educational value: Structures worth preserving for their usefulness as an educational force”:

The Village very instructively demonstrates the important concept of adaptive reuse. This demonstrating is aided by the visible interplay between (a) the common with its plants and the “village”-scaled facilities around it and (b) the building’s big original roof with skylights and supporting trusswork.

The instructiveness is also well-served by the building’s prominent location on busy Telegraph Avenue, where it tempts the many passersby to enter The Village and absorb its important lessons.

“Historic value: Preservation and enhancement of structures, sites and areas that embody and express the history of Berkeley/Alameda County/California/United States. History may be social, cultural, economic, political, religious or military”:

The building originally was constructed for a major automobile dealership, which did business in it for many years. The establishment became neighbored by other dealerships, thus forming on Telegraph Avenue a compact but substantial and economically significant “auto row.” That history can still be discerned at 2556 Telegraph—notably from the scale of the building’s overall footprint and outer walls, from its visibly truss-supported main roof, from the common’s vehicular-sized Telegraph entrance, and from the Blake facade’s broad recess that also used to be a passageway for cars.

The building’s dramatic conversion into a multi-occupancy, and very pedestrian-friendly, complex aptly reflected the sometimes-turbulent but earnest and vital then-surrounding era ofsociocultural awakening and the welcoming of diversity. Throughout subsequent periods, the complex has continued to foster and display such diversity, through its own wide range of occupants. This history can well be understood because The Village physically retains the diversity-encouraging basic layout and character that were created by the 1971–72 conversion.

Historic Value:National State County City x Neighborhood x

Architectural Value:National State County City x Neighborhood x

17. Is the Property endangered? Yes. A proposal has been made to demolish The Village.

18. Photographs: Date: November 17, 2015 (Figures 1–5, 9–12, 14, 16, and 17}; December 22, 2015 (Figures 6–8, 13, 15, 20, and 21); May 15, 1969 (Figure 24); undetermined (Figures 26–27), June 26, 2014 (Figure 28) Repository: Berkeley Architectural Heritage Association

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(cover photos and Figures 1–17, 20, and 21), Pioneer Online (Figure 28) Photographer: Megan March Mink (Figures 1–17, 20, and 21); unknown (Figures 24 and 26–27), Brianna Leahey (Figure 28)

19. Bibliography:

Berkeley Architectural Heritage Association. Miscellaneous archival material.

Berkeley World Music Festival. “About Us.” http://www.berkeleyworldmusic.org/our-mission. Last accessed December 29, 2015.

Body Time. “History.” http://www.bodytime.com/about-us/history.html. Accessed December29, 2015.

City of Berkeley. “Parcel Conditions and Permit History.” https://www.cityofberkeley.info/ppop. Last accessed December 29, 2015.

———. Planning and Development Department. Various zoning or other permit records.

Copeland, Alan (editor), Nikki Arai (associate editor). People’s Park. New York: Ballantine Books, 1969.

County of Alameda. Alameda County Assessor. “Property Assessment Information.” http://acgov.org/assessor/resources/assessment-information.html. Last accessed December 2015.

Dalzell, Tom. “Gone: C.J.’s Old Garage.” Quirky Berkeley: The Quirky Material Culture of Berkeley. October 10, 2014. http://quirkyberkeley.com/gone-c-j-s-old-garage. Downloaded October 5, 2015.

English, John S. (recorder). Landmark application regarding 2509–13 Telegraph Avenue (Soda Works Building). March 1, 2004.

Kwong, Jessica. “Secluded Telegraph Mall an Undiscovered Treasure.” Daily Californian, March 3, 2008. http://archive.dailycal.org/article/php?id=100669. Last accessed December 13, 2015.

Leahy, Brianna. “Berkeley Festival Celebrates Diversity of World Music.” The Pioneer Online, June 26, 2014.

Mindess, Anna. "In Berkeley, slide the door for homey Japanese food."http://www.berkeleyside.com/2012/11/27/in-berkeley-slide-the-door-for-homey-japanese-food. Accessed January 1, 2016.

Pacific Telephone and Telegraph Company. Oakland Telephone Directory. 1951.

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———. Pacific Telephone Directory for Oakland, Alameda, Albany, Berkeley, Emeryville, Kensington, Piedmont, San Leandro, and Parts of El Cerrito and San Lorenzo. 1953, 1955, and 1961 through 1963.

———. Pacific Telephone Directory for Oakland, Alameda, Albany, Berkeley, El Cerrito, Emeryville, Kensington, Piedmont, San Leandro, and Part of San Lorenzo. 1964 through 1968.

———. Pacific Telephone Directory for Oakland, Alameda, Albany, Berkeley, El Cerrito, Emeryville, Kensington, Piedmont, San Leandro, and Parts of Richmond and San Lorenzo. 1969 through 1971.

Page & Turnbull. “2539 Telegraph Avenue Historic Resource Evaluation.” (Attachment to Placeworks, 2539 Telegraph Avenue Mixed-Use Project Draft EIR for the City of Berkeley, November 2014.) September 16, 2014.

“Restaurant a Berkeley Melting Pot for Decades.” San Francisco Chronicle, May 26, 2001. http://www.sfgate.com/bayarea/article/Restaurant-a-Berkeley-melting-pot-for-decades-2302064.php. Last accessed December 13, 2015.

Sanborn Map Company. Sanborn maps for approximately 1911, 1950, and 1981.

Tim Kelley Consulting, LLC. “Historical Resource Evaluation, 2556 Telegraph Avenue, Berkeley, California.” March 2015.

———. “Addendum” (to “Historical Resource Evaluation, 2556 Telegraph Avenue, Berkeley, California”). August 2015.

Trautwein, Mark. “Creative Shopping Mall to Have a Berkeley Flavor.” Berkeley Daily Gazette, January 14, 1972 (pages 1 and 8).

17. Recorder: John S. English Date: January 4, 2016 Organization: Preserve the Village

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