WELCOME LAUREN LAMBERT Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
WELCOMELAUREN LAMBERT
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
Unmet Need
• Sorority needs a more efficient way to store recruitment information and voting sheets.
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
Social Group• Sorority at Hofstra University:
• Delta Gamma
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
Extreme Users
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
Vice-President Membership: Kelsey Gundel
Direct of Recruitment Records: Felicia Colavito
Ethnographic Research
Recruitment crews meeting.
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
Ethnographic Research
Collecting Chapter’s voting sheets.
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
Ethnographic Research
Physically tallying each voting sheet.
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
Ethnographic Research
Unorganized piles of voting sheets.
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
Ethnographic Research
Screenshot of multiple e-mails regarding times/places of recruitment events.
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
Interview
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
Interview
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
Interview Excerpts• “Sometimes I send an e-mail and get six
different responses”• Felicia Colavito, Director of Recruitment Records
• “I really just need the organization because it can get very confusing at times.”
• Felicia Colavito, Director of Recruitment Records
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
Interview Excerpts• “We have to hand out voting sheets to every sister, go
through each potential new member’s picture & then tally votes which ends up taking forever!
• Kelsey Gundel, Vice President: Membership
• “We have to count yes/no votes and then figure out percentages. We then have to enter all the information manually online and that takes a very long time.”
• Kelsey Gundel, Vice President: Membership
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
Observations• Recruitment crews don’t have a commonplace to
communicate and make sure tasks are completed.
• Loose voting sheets are unorganized and a waste of paper.
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
Observations• Sending multiple e-mails or texts regarding
recruitment times, locations and other information gets confusing.
• Physically tallying votes is inefficient and can lead to error.
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
Draft Ideas• Application would store recruitment information
times/places in one convenient place & would be regularly updated.
• Application would give crews a place to delegate and complete tasks.
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
Draft Ideas• Application would be accessible to each sister’s
smartphones/iPads so there could be quick and efficient voting.
• Application would automatically count votes for vice-president: membership & create percentages that could be exported to either e-mail or Excel spreadsheets.
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
Ideation Session
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
Ideation Session
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
Ideation Session
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
Ideation Session
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
Ideation Session: Results• Unmet Need: Better communication, more
organization and efficient voting.
• Who: Sororities or Fraternities
• Functionality: The application would store all recruitment information in one place & be accessible to all members.
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
Application Research
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
60 Photos
• This will store images of all potential new members.
• Will allow quick and easy voting.
Application Research
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
Pixtant
• An application that helps you receive instant feedback on any decision you are trying to make.
• Automatically tallys votes for you.
Wireframes
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
Homepage
• Chapter newsfeed that provides announcements starting with most recent
• Bottom icons lead to other sub-levels
Wireframes
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
Crews
• Crew’s task list would be listed and able to get checked off when completed
• Lower half of screen would have a discussion/message board for crew if they had any questions
Wireframes
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
Statistics
• Organizes potential new members by picture and percent ranking
• Numbers easily exportable (to Excel or e-mail) by bottom right corner icon
User Scenario
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
• Taylor and Laura are in charge of recruitment for their sorority
• Taylor is in charge of delegating all recruitment tasks
• Laura is her “right hand” and assists Taylor with whatever she may need
User Scenario
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
• Laura is in charge of contacting recruitment crews
• She also must make sure they successfully finish their tasks and show up to events on time
• Sends multiple emails
User Scenario
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
• Taylor is in charge of all recruitment aspects, but one of the most time consuming is the process of tallying votes
• It’s inefficient and time consuming
• A lot of room for human error
User Scenario
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
• Introducing: Crewnect• A new application that
allows Taylor to provide her sorority with current recruitment information and updates
• Clear and easy-to-use newsfeed
User Scenario
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
• Crewnect allows Laura to maintain her crews’ to-do lists and ensure everything is getting done
• She is able to quickly and easily add or edit tasks
User Scenario
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
• Recruitment used to be stressful and unorganized
• Now Laura and Taylor’s lives are made easier with the help of Crewnect
• Chapter members are much happier with the ease of communication
Name Development
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
Name Development
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
Name Development
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
crewnect
Logo Development
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
Words associatedwith application:
• Communication• Organization• Recruitment• Efficient• Connected
Logo Development
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
Logo Development
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
First draft:
• The design being black is very bland
• Blue font is too neutral• Overall, the logo does
not stand out
Logo Development
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
Second draft:
• The design is better with color
• However, pink and blue is too repetitive
Logo Development
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013
Final Draft:
Thank You
Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013