DAVID ROTH, CEO & CO-FOUNDER Monday, April 12, 2010
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DAVID ROTH, CEO & CO-FOUNDER
Monday, April 12, 2010
!"#$%
• Millions of dollars spent on inferior monitoring products
• Over provisioning resulting in escalating capital and human costs!
• Increased customer churn
LACK OF VISIBILITY IS COSTLY
Siebel “application”
Monday, April 12, 2010
!"#$%
• Millions of dollars spent on inferior monitoring products
• Over provisioning resulting in escalating capital and human costs!
• Increased customer churn
LACK OF VISIBILITY IS COSTLY
Why?Applications are a black box
Siebel “application”
Monday, April 12, 2010
Monday, April 12, 2010
Monday, April 12, 2010
•REAL-TIME DATA
•ANY APPLICATION
•ANY LANGUAGE
•ON PREMISE OR IN THE CLOUD
FROM A SINGLE COLLECTOR
UNIQUE
Monday, April 12, 2010
Monday, April 12, 2010
Monday, April 12, 2010
FOUNDERS
DAVID ROTH DONN ROCHETTE• Start-up leadership in Virtualization
(Trigence) & Automation (Consera)
• Serial entrepreneur, third CEO position!
• Built and led 4 early stage organizations to liquidity; acquisitions by Amdahl, Ness, EMC, HP
• Sales and Business Development leadership at Microsoft, IBM, HP
• Pioneer of Application Virtualization Software
• Senior Architect of 3 real-time operating systems for Hubble telescope, Airbus pilot control display, under wing armaments
• Lead design engineer with NASA Dev & Assessment Lab; designed solutions for the Launch Processing System
• Co-founder and CTO of two start ups
Monday, April 12, 2010
TRANSACTION VIEW
CODE VIEW SYSTEMS + PROBES VIEW
REAL-TIME
ANY APPLICATION/ANY COMPONENT
VISUALIZE EXECUTION MODEL
OPERATIONS
DEVELOPER
NO CUSTOMIZATION
DIFFERENTIATION
Monday, April 12, 2010
Monday, April 12, 2010
95% CAN’T GET THERE
Monday, April 12, 2010
95% CAN’T GET THERE
$1.4B/YEAR BUSINESS FOR APPFIRST ASSUMING
1% PROFESSIONAL EDITION
3% APPFIRST LITE
APPLICATION PERFORMANCE MONITORING -- $5B#
# In 2008, IDC report* Does not include servers behind the firewall
SaaS MID-MARKET
300M SERVERS WW*
Monday, April 12, 2010
• Easy to try, easy to buy
• Partner with IaaS and PaaS
• Partner with MSPs
• Leverage GTM partnerships
• Be a part of the image
GO TO MARKET
SAASMID-MARKET
ENTERPRISE
Monday, April 12, 2010
APPFIRST PRODUCT
PRICINGTYPICAL CUSTOMER
PROFILEAVERAGE FULLY
DEPLOYED VALUE
AppFirst Professional
Edition$30/server/mo
small - 10 servers +medium - 75 servers +large - 500 servers +
$3600/yr +$18,000/yr +$180,000/yr +
PRICING
30 DAY FREE TRIALUP TO 3 SERVERS FREE
Monday, April 12, 2010
COMPANY: Founded April, 2009
LOCATED: Union Square, New York City
FINANCING: $1M closed June 2009, FirstMark Capital, First Round Capital & Angel investors
TRACTION: GA (TODAY!!), paying customers, strong pipeline
EMPLOYEES: 8 all in NY, 6 Engineering
COMPANY SNAPSHOT
Monday, April 12, 2010
FREE TRIAL!
LET’S PARTNER!
Monday, April 12, 2010
“We need AppFirst to put the right operational controls in place -- a proactive monitoring solution that links to usage of our application so we can capacity plan effectively to ensure we are ahead of our customers needs.”
RICK NUCCICTO
"AppFirst was able to give us deep insight into our application which gave us understanding as to why we were running into challenges moving it from a physical server to a virtual server."
TOM GENEGASOFTWARE ARCHITECT
"When our application is running poorly or worse yet down I am losing thousands of dollars a minute.! With AppFirst I know our IT operations organization has what they need in order to be proactive and address changes before they become problems."
BRIAN BUSCHERCEO
CONTACT ME:[email protected]
Monday, April 12, 2010
Monday, April 12, 2010
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