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1 © AppliedMicro Proprietary & Confidential APM “X-Gene” Launch Press Briefing January 2012
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APM “X Gene” Launch Press Briefing - Caxapacaxapa.ru/thumbs/403171/X-GeneOverview.pdfNetwork Interface Accelerator Compr QOS Packet Ordering SATA PHY High B/W Interfaces High Performance

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Page 1: APM “X Gene” Launch Press Briefing - Caxapacaxapa.ru/thumbs/403171/X-GeneOverview.pdfNetwork Interface Accelerator Compr QOS Packet Ordering SATA PHY High B/W Interfaces High Performance

1 © AppliedMicro Proprietary & Confidential

APM “X-Gene” Launch Press Briefing

January 2012

Page 2: APM “X Gene” Launch Press Briefing - Caxapacaxapa.ru/thumbs/403171/X-GeneOverview.pdfNetwork Interface Accelerator Compr QOS Packet Ordering SATA PHY High B/W Interfaces High Performance

2 © AppliedMicro Proprietary & Confidential

Cloud Dynamics

Page 3: APM “X Gene” Launch Press Briefing - Caxapacaxapa.ru/thumbs/403171/X-GeneOverview.pdfNetwork Interface Accelerator Compr QOS Packet Ordering SATA PHY High B/W Interfaces High Performance

3 © AppliedMicro Proprietary & Confidential

Viral Explosion of Data - Harnessing the Future of Consumptive Computing -

Business Computing

Networked Computing

Tomorrow Today (2000s) Yesterday (1980’s/90s)

Network

Intelligence

Social

Networking

Web 2.0

Search

Social

Commerce

Mobile

Apps

Cloud Computing

Desktop

Publishing

Email

eCommerce

Ecosystem Connectivity

Intelligent

Appliances

GB of Data

PB of Data

ZB of Data

Page 4: APM “X Gene” Launch Press Briefing - Caxapacaxapa.ru/thumbs/403171/X-GeneOverview.pdfNetwork Interface Accelerator Compr QOS Packet Ordering SATA PHY High B/W Interfaces High Performance

4 © AppliedMicro Proprietary & Confidential

Focusing on the Cloud: The Undiscovered Country

Datacenter Technology Needs to Scale Efficiently to Meet Cloud Computing Consumption Rates

Facebook & Google Account for

~20% of Internet Traffic 60+TB of Data uploaded Each Week

Current Datacenter PUE (Power Usage

Effectiveness) by EPA: 1.83-1.93

EPA Target PUE for State-of-the-

Art Datacenter: 1.2

Datacenters account 1.1-1.5% of

Total World Electricity

$44.5B Spent a Year Powering

& Cooling WW Servers

~1+ Million Servers Used

between Facebook & Google

57% of a Datacenter Monthly Cost

is Related to Servers

Page 5: APM “X Gene” Launch Press Briefing - Caxapacaxapa.ru/thumbs/403171/X-GeneOverview.pdfNetwork Interface Accelerator Compr QOS Packet Ordering SATA PHY High B/W Interfaces High Performance

5 © AppliedMicro Proprietary & Confidential

Datacenter Server Disruption Cloud Computing

• Datacenters Consume 1-1.5% of world energy

• Drive towards Single & Dual Rack Unit

• Distributed Compute Environment

• System Power Budget <250W

Cloud Computing Market Trends

Market Dynamics

Cloud

Computing

$1B

In-House

Enterprise

External

Hosting

IBM

(36%)

Source: Gartner Feb’11

– Total Server Processor Addressable Market:

$8.3B, CAGR: ~6%

– Cloud Computing Processor:

$1B, CAGR: 17%

– Growth Vectors: Social Networking / Web 2.0

Page 6: APM “X Gene” Launch Press Briefing - Caxapacaxapa.ru/thumbs/403171/X-GeneOverview.pdfNetwork Interface Accelerator Compr QOS Packet Ordering SATA PHY High B/W Interfaces High Performance

6 © AppliedMicro Proprietary & Confidential

Cloud Server Penetration Growth (SAM)

Units Shipment Revenue

17.1M 17.9M

18.8M 19.8M

20.8M 21.8M

2.2M 2.6M 3.0M 3.5M 3.9M 4.8M

0.0M

5.0M

10.0M

15.0M

20.0M

25.0M

2012 2013 2014 2015 2016 2017

Total Server Cloud Penetration

$8,373M $8,972M

$9,420M $9,891M

$10,386M $10,905M

$1,089M $1,301M

$1,507M $1,731M

$1,973M $2,399M

$0M

$2,000M

$4,000M

$6,000M

$8,000M

$10,000M

$12,000M

2012 2013 2014 2015 2016 2017

Total Server Cloud Penetration

2012 2013 2014 2015 2016 2017 Cloud Penetration Rate: 13.0% 14.5% 16.0% 17.5% 19.0% 22.0%

Source : Linley, Intel, Wells Fargo Securities, Trefis Analytics, APM

Public/Internet Cloud Amazon EC2, Microsoft Azure, Google, Facebook, Web2.0 Private/Enterprise Cloud Productivity Tools (Mail, Word), Publishing, Financial Analytics, Video Publishing

SAM Cloud Penetration

TAM Total Server Mkt TAM Total Server Mkt

SAM Cloud Penetration

Page 7: APM “X Gene” Launch Press Briefing - Caxapacaxapa.ru/thumbs/403171/X-GeneOverview.pdfNetwork Interface Accelerator Compr QOS Packet Ordering SATA PHY High B/W Interfaces High Performance

7 © AppliedMicro Proprietary & Confidential

AppliedMicro in the Cloud

APM Presence Today

“The Cloud”

APM Cloud

Presence

Dedicated End-to-End Cloud Computing Coverage

• 10/40/100G Optical PHY

– Converged Ethernet/FC/OTN

– Full Feature Set

• 10G BaseT

– Best Reach (120m Cat6A)

– Robust EMI Cancellation

– Ultra-low Power (<1W), Low-cost Short Reach MicroPHY

• Embedded Processor

– Intelligent Power Management

– Asymmetric Multi-Processing

– Security

• Server Compute at Mobile Power

– CPU Virtualization

– Grid Computing

– Low Power

Page 8: APM “X Gene” Launch Press Briefing - Caxapacaxapa.ru/thumbs/403171/X-GeneOverview.pdfNetwork Interface Accelerator Compr QOS Packet Ordering SATA PHY High B/W Interfaces High Performance

8 © AppliedMicro Proprietary & Confidential

the Green Cloud

Page 9: APM “X Gene” Launch Press Briefing - Caxapacaxapa.ru/thumbs/403171/X-GeneOverview.pdfNetwork Interface Accelerator Compr QOS Packet Ordering SATA PHY High B/W Interfaces High Performance

9 © AppliedMicro Proprietary & Confidential

Trends in Data Center Computing

• Market Place is looking for an alternative ISA to IA

• Server Workloads Changing From Structured Data to Unstructured Data

• Energy Efficient computing becoming critical 31% of data center costs functionally related to Power

• Networking Costs 8% of overall costs and 20% of total server cost

• Memory, Networking, and Storage not Keeping up with CPUs Right Sizing is more important than performance

• Centralized Control Plane OpenFlow / Software Defined Networking

Source: James Hamilton, Amazon

Page 10: APM “X Gene” Launch Press Briefing - Caxapacaxapa.ru/thumbs/403171/X-GeneOverview.pdfNetwork Interface Accelerator Compr QOS Packet Ordering SATA PHY High B/W Interfaces High Performance

10 © AppliedMicro Proprietary & Confidential

Cloud Computing Value Positioning

Co

re P

ow

er**

Core Performance*

Marvell

Intel Xeon

*SPECINT

**TDP

High Performance

High Power

Low Performance

Low Power

High Performance

Low Power

Intel Atom

AMD Opteron

Low High

Low

High

Ideal Product Centers Performance, Power, & Right-Sizing

Low Performance

High Power

Applied

Micro

Page 11: APM “X Gene” Launch Press Briefing - Caxapacaxapa.ru/thumbs/403171/X-GeneOverview.pdfNetwork Interface Accelerator Compr QOS Packet Ordering SATA PHY High B/W Interfaces High Performance

11 © AppliedMicro Proprietary & Confidential

Right Sizing Applied Micro’s Approach

Worlds First 64-bit ARM Server On a Chip (SoC)

Traditional Thinking New World Thinking

5520 Chipset

IOH

80W

27W

Xeon

E5645

(6cores)

DDR3 1066 3 ch DDR3 1066 3 ch

SATA HD SATA HD

80W

GigE NIC

5520

Chipset

ICH

7W 7W

Xeon

E5645

(6cores)

Traditional Multi-Tier Chipset Architecture:

• IO Hub for PCIE Fanout (27W)

• ICH for legacy connectivity (7W)

•Total 200 watts total silicon power alone

Disruptive Performance/Power/Price

Optimized Cloud Server SoC Design

Software Friendly Architecture

Power reduction of >2x

2.5GHz

ARMv8

CPU

2.5GHz

ARMv8

CPU

2.5GHz

ARMv8

CPU

2.5GHz

ARMv8

CPU

2.5GHz

ARMv8

CPU

2.5GHz

ARMv8

CPU

2.5GHz

ARMv8

CPU

64bARM

CPU

D

D

R

3

DDR3 DDR3

L3

10G

NIC

Storage

Port

RAS,Power

Management

Glu

ele

ss M

P

DDR3

SATA HD SATA HD

Active Power: 2W/Core

Idle Power: 500mW/Core

Sleep: 300mW/SoC

Page 12: APM “X Gene” Launch Press Briefing - Caxapacaxapa.ru/thumbs/403171/X-GeneOverview.pdfNetwork Interface Accelerator Compr QOS Packet Ordering SATA PHY High B/W Interfaces High Performance

12 © AppliedMicro Proprietary & Confidential

Ultimate Bottomline Value to Datacenters

Reducing Operating Costs with Chipset Costs

CPU

5 Y

ear

TC

O

CHIPSET

DRAM

POWER

x86

CPU

DRAM

POWER

COOLING

CHIPSET

64-ARM

Fix

ed

Co

st

Recu

rrin

g C

ost

>50%

Reduction

in TCO

COOLING

Page 13: APM “X Gene” Launch Press Briefing - Caxapacaxapa.ru/thumbs/403171/X-GeneOverview.pdfNetwork Interface Accelerator Compr QOS Packet Ordering SATA PHY High B/W Interfaces High Performance

13 © AppliedMicro Proprietary & Confidential

Architectural Digest

Page 14: APM “X Gene” Launch Press Briefing - Caxapacaxapa.ru/thumbs/403171/X-GeneOverview.pdfNetwork Interface Accelerator Compr QOS Packet Ordering SATA PHY High B/W Interfaces High Performance

14 © AppliedMicro Proprietary & Confidential

Configurable Customization

High Performance Integrated Network

Scalable Coherency

Intelligent Parallelism

X-Gene Platform Architecture

Worlds First 64-bit ARM SoC

2-128 Cores @ 3GHz Fully non-Blocking

Terabyte Coherent

Fabric with QOS

Fully Integrated LAN,

Storage and WAN PHYs

Up to 3 Inter-Chip

Connectivity @ 100Gbps

Offload Accelerator Engines

Energy Smart

Standby Power <300mW

Dynamic Freq TDP

(Thermal Dissipated Power)

Quad Issue Out-of-Order

Dedicated Context &

Queue Manager

L1/L2/L3 Tri-level Cache

Page 15: APM “X Gene” Launch Press Briefing - Caxapacaxapa.ru/thumbs/403171/X-GeneOverview.pdfNetwork Interface Accelerator Compr QOS Packet Ordering SATA PHY High B/W Interfaces High Performance

15 © AppliedMicro Proprietary & Confidential

SLIMPRO™ - The First Intelligent on-chip Resource Manager

SLIMPRO

Application Description

Power

Management

Ultra Fine SoC Frequency, Voltage and

feature control. 200mW to full operation.

Secure Boot Authenticate OS, System S/W and

Loader. Real-time Security Agent

Trusted

Management

Module

On-chip protected Private / Public

storage; Crypto Engine. Tamper

Detection and Response

Secure Debug Secure remote monitoring, debug, update

and reporting

Concurrent &

Secure AMP

Secure domain protection. Concurrent

and independent MultiCore operation

Secured & guarded from any on-chip or external access / attacks

32bit Processor

Mail Box

&

Gateway

I/D RAM ROM

I2C GPIO

Crypto Security Engine

PKA/ TRNG

NV Storage RTC

Secure Green Zone

Secure Ethernet

Traffic MultiCore

SoC Fabric

Scalable Light-weight Intelligent Management Processor

Page 16: APM “X Gene” Launch Press Briefing - Caxapacaxapa.ru/thumbs/403171/X-GeneOverview.pdfNetwork Interface Accelerator Compr QOS Packet Ordering SATA PHY High B/W Interfaces High Performance

16 © AppliedMicro Proprietary & Confidential

X-Gene Platform Architecture Evolutionary Product Extensions Based off a Common DNA

Server Applications Data Plane Applications Wireless Applications

• Full IO Virtualization

• Advanced Power Management

• Datacenter Bridging

• Receiver Side Scaling

• Reg-Ex

• Compression

• Traffic Management

• Security

• Slice based H/W accelerators

• Tightly integrated L1-L3 wireless processing

• Femto/Pico, Micro, Macro L1 Subsystem

MPE MPE MPE MPE

MPE MPE MPE MPE

MPE MPE MPE MPE

MPE MPE MPE MPE

Coherent Network (Snoop Controller, Datapath)

8MB L3

DDR3

Ctrl

Mem Bridge

High B/W Low Latency Coherent Domain

InterChip

Interface

IO Network (IO Bridge, IO MMU, Virtualized VIC, Central DMA )

Storm

Architecture

PCIE

3.0

MultiProtocol Serdes Bank

XAUI/

XFI

ComprNetwork Interface Accelerator

QOSPacket

Ordering

SATA

PHY

High B/W Interfaces

High Performance Accelerators

I/O Cache

Bridge

2.5GHz

ARM v8

L1I

L2

L1I

Potenza

CPU

L1I

L1I

2.5GHz

ARM v8

L1I

L2

L1I

Potenza

CPU

L1I

L1I

2.5GHz

ARM v8

L1I

L2

L1I

Potenza

CPU

L1I

L1I

2.5GHz

ARM v8

L1I

L2

L1D

2.5GHz

ARM v8

L1I

L1D

UART

I2C

LCD

EBUS

Flash

SDXC

GPIO

Pwr Mgmt

Reset

Clock

Configuration

Configurable Co-Processors

Debug

USB

3.0SATA

Gen3RAID

DDR3

Ctrl

DDR3

CtrlDDR3

Ctrl

DataCtr

Bridging

SGMII

Mem Bridge

SAS

PHY

SAS

RSS

TOE

TPM

SAS

Mat

rix

CPU Complex

Network

Accelerators

IO

Interface multi-SLIM

(mSLIM)

Reconfigurable

Coprocessor

X-Gene

Architecture

IO Network

Page 17: APM “X Gene” Launch Press Briefing - Caxapacaxapa.ru/thumbs/403171/X-GeneOverview.pdfNetwork Interface Accelerator Compr QOS Packet Ordering SATA PHY High B/W Interfaces High Performance

17 © AppliedMicro Proprietary & Confidential

• U-Boot (bootrom) boots successfully

• ARM 64-bit Linux boot to prompt

• CPU Complex, Fabric, Bridges, SoC Component

• CPU Complex L1/L2 Cache enabled, MMU, FPU, Memory Subsystem

• Customer Eval Boards in Q1 2012 Linux Prompt

World’s First 64-bit ARM SoC Linux Boot

Server and Embedded Benchmarks

• Spec2006, SpecWeb, SpecJBB

• Facebook Memcache

• GoogleBench

• EEMBC OA Mark, Networking,

CoreMark

• CacheBench, LMBench, Stream

• Microsoft Bing Workloads

Server Workloads and Applications

• Open Source ARM 64-bit Linux

• GNU LAMP Stack

• Simplified Hadoop Data Node

• Facebook Hip-Hop

• Redhat Linux Development distro

First Proof FPGA Implementation

Page 18: APM “X Gene” Launch Press Briefing - Caxapacaxapa.ru/thumbs/403171/X-GeneOverview.pdfNetwork Interface Accelerator Compr QOS Packet Ordering SATA PHY High B/W Interfaces High Performance

18 © AppliedMicro Proprietary & Confidential

APM.

Lifestyle Networked

Page 19: APM “X Gene” Launch Press Briefing - Caxapacaxapa.ru/thumbs/403171/X-GeneOverview.pdfNetwork Interface Accelerator Compr QOS Packet Ordering SATA PHY High B/W Interfaces High Performance

19 © AppliedMicro Proprietary & Confidential

2011/12

2010

< 2009 PACKETPRO Gen1 (90nm)

• PPC 405 & 460 Cores

• Licensed IP for Market–Focused SoC Applications

PACKETPro Gen 2 (40nm)

• Energy-Efficient SLIMproTM SoC Subsystem Powering Intelligent Network Traffic

• World’s First 64-bit ARM v8 (2.5-3GHz)

• Enterprise Performance at Consumer Power

Vectors of Change: Architectural Innovation - Redefining the Market -

X-Gene (40/28nm)

Page 20: APM “X Gene” Launch Press Briefing - Caxapacaxapa.ru/thumbs/403171/X-GeneOverview.pdfNetwork Interface Accelerator Compr QOS Packet Ordering SATA PHY High B/W Interfaces High Performance

20 © AppliedMicro Proprietary & Confidential

Product Market Breadth

ARM-based Core

NAS

WAP

1

Core

2

Core

1

Core

Gateway

MFP

2

Core

2

Core

Security

Enterprise

1

Core

Basestation

Multi

Cores

Multi

Cores

Multi

Cores

Control

Plane Cloud

Computing

Embedded + Cloud Server Markets Embedded Markets

Low-to-Mid Range Mid-to-High End Range

$1.2B SAM

$5B SAM

Page 21: APM “X Gene” Launch Press Briefing - Caxapacaxapa.ru/thumbs/403171/X-GeneOverview.pdfNetwork Interface Accelerator Compr QOS Packet Ordering SATA PHY High B/W Interfaces High Performance

21 © AppliedMicro Proprietary & Confidential

Customer & Ecosystem Traction

OS &

Software

Tools &

Hardware

• Positive executive & technical engagements

• Initial deployments identified

• Technical evaluation in progress

Customers

Major Server OEMs

Major Cloud Players

• Enthusiastic & welcoming of ARM ISA

• Sharing workloads

• Support development in progress with key SW server developers

• 64-bit porting transition

• High interest and awaiting testing on FPGA

• Co-development of a micro-server in progress

• Full software development & simulator running before silicon

• Open Source Linux 2.6.39 developed and supported by APM

• Current engagements for Java support & debuggers

Page 22: APM “X Gene” Launch Press Briefing - Caxapacaxapa.ru/thumbs/403171/X-GeneOverview.pdfNetwork Interface Accelerator Compr QOS Packet Ordering SATA PHY High B/W Interfaces High Performance

22 © AppliedMicro Proprietary & Confidential

ARM 64

Energy

Efficient

SoC

Integration

• Delivering 2-3x the Performance per Watt

• Lowering Datacenter TCO by Converging Value Economics with Ecosystem Economics

• Right-Sizing CPU-Memory Server System

Processor for the Green Cloud

Page 23: APM “X Gene” Launch Press Briefing - Caxapacaxapa.ru/thumbs/403171/X-GeneOverview.pdfNetwork Interface Accelerator Compr QOS Packet Ordering SATA PHY High B/W Interfaces High Performance

23 © AppliedMicro Proprietary & Confidential 23 © AppliedMicro Proprietary & Confidential

Thank You