Q: Why? A: Learn to earn your “Creativity Dividend” [Business Infographic] Sources: 1. Boyd, B., On the Origin of Stories: Evolution, Cognition, and Fiction (Harvard University Press 2009), pp. 15, 119-125. 2. Colvin, G., Humans are Underrated: What High Achievers Know that Brilliant Machines Never Will (Penguin 2015), pp. 167-171. 3. Markova, D. and McArthur, A., Collaborative Intelligence: Thinking with People Who Think Differently (Spiegel & Grau 2015), pp. 248-250. 4. Forrester Research, The Creative Dividend: How Creativity Impacts Business Results (Research Paper commissioned by Adobe 2014). Research and Infographic Design: Tom Collins Old Dog Digital, LLC - www.OldDogLearning.com Art has been broadly defined as “cognitive play with pattern.” In human evolutionary terms, its very purpose is “to create creativity.” Art thus becomes a Darwin machine in which playful trial and error results in “the accumulation of successful novelty,” i.e, innovation. 1 Creativity in business increasingly requires human interaction and teamwork, coupled with activities that “increase idea flow.” 2 And to avoid dominant personalities or “groupthink” in our teams, we must develop the capacity to “aim the collective imagination.” 2, 3 The Payoffs 4 58% vs. 20% of businesses that "cultivate or embrace creativity" showed revenue growth of 10% or more from 2012 to 2013 of "less creative" businesses that enjoyed such growth in the same period 33% of businesses with a commanding market share actively foster creativity; of those with smaller shares only 20% foster creativity 69% 77% of creative businesses have been recognized as a "best place to work" aiding in talent recruiting and retention of creative businesses have leaders who value creative pursuits by funding them