ANOVA

The New Blue SolutionFOY, Inc.Presented By:

Chad Wise, Executive Vice PresidentErica Klein, Director of Product DevelopmentCandace Smith, Director of PromotionsKarima Waithaka, Market Research AnalystJosh Jones, Director of Strategic Marketing

Youth Within Reach

• Fountain of Youth Revealed!• Health and Beauty Aid

• Aging Cells• Cell division• Free Radicals

• Ingredients• Telomerase: Keeps Cells Dividing• Acetyl-L-Carnitine: Boosts Energy, Burns Fat• Alpha Lipoic Acid: Supercharged anti-oxidant,

Cleans Liver

• Directions• Side Effects• Disqualified• Packaging

• Directions• Product Line Extension• Possible Side Effects• Who doesn’t qualify?

Youth Within Reach

Who DOES qualify?

• Demographics• Psychographics

Promotion

• Our Name• Our Colors• Billboard Presentation• Promotional Plans

Creating Awareness for Anova

• A Mix of Push and Pull Strategies• Push Strategy: Sales

Promotions and Product Trials• Pull Strategy:

Advertising and Public Relations

Advertising

• Regional Reach• Focus on Product

Advertising• Mediums: TV,

Magazines, and Billboards• Diane Lane

Endorsement

Visible Results!

Look for our ads!

Public Relations

• Press Releases: Regional Newspapers• Interviews:

Regional News Stations or Talk Shows

Where can I get Anova?

• Los Angeles, Las Vegas, Miami, and Atlanta• Retail Stores• Macy’s• Nordstrom’s

• Spas• Four Seasons

• Headquarters in Dallas, TX• Freight Transport• Channel

Operation with Macy’s, Nordstrom’s and Four Seasons

Transportation

Pricing

• 14-day Introductory Package• $125

• Standard 60-day supply• $500

Competition

• Plastic Surgery• Rhinoplasty• Facial Rejuvenation• Eyelid Surgery• Anti-Aging Products• Facelifts• Injectibles

The time is now.

• Conclusion• Questions??