Anoher story of stuff: A case study about the social and environnemental impacts of our consumption

• 1. by Naolo Coulibaly

2. People want a lot of things out of life 3. For instance Cars 4. Houses 5. or just Money 6. More than anything else we all want Happyness 7. We are also surrounded by ads of products that are promises of happyness 8. And we seem to share the conception that we reachthe top of ourOnce our capacity to get those objects of happyness is maximised 9. On the global scaleWe seem to associate developpement with economical advancement 10. And on a time scaleDeveloppement seems to be associated with technological advances 11. So when our need for personnal developpementMeets our need for technological advancement, we get 12. Something like thisAnd among the products that will be bought by these crazy customers 13. The I-Phone 5One of the biggest promises of happyness by far 14. But I came here to talk about environnementActually, I like to tell a story 15. During my studies I got interested into LCALCA is the best tool available in environnement to tell the wholestory of a product 16. LCA allows you to evaluate environnemental ImpactsFrom cradle to the graveSo whats the whole story of an I-phone? 17. Life cycle: Manufacturing, distribution,use In 2011, 72,300,000 people purchased iPhones.That year saw Apples highest revenue inhistory:$108.25 BILLIONA huge story of success 18. Resource acquisitionEnd of life managementAnother type of stories 19. I-phone story like many other electronics Is also the story of Coltan 20. Coltan is an essentiel element of electronicsIt is a vital component in the capacitors that control currentflow in cell phone circuit boards. 21. A short story, with 60% of the world reserves Coltan production feeds the current conflict in eastern Congo, one of the most important war of human history 22. Over 5.4 million dead. Over 2 million displaced. DemocraticRepublic of the Congo is home to the deadliest conflictsince World War II.And the commercialisation of coltane is an industry run bythe rebels 23. But DRC also has another type of richness: biodersityThe Kahuzi-Biega National Park protects 136 species of mammals, one of the last groups of eastern lowland (graueri) gorillas (consisting of only some 250 individuals) 24. It also contains the Okapi Wildlife reserve which protects......elephants, leopards, forest buffalo, antelope, and many bird species, as well asthirteen primate species and over 1,300 plant species. Plus the Mbuti and Efeethnic groups, one of the few traditional hunter-gatherer pygmy tribes left 25. Which leads us to the stories of two men Corneille EwangoBandi Mbubi 26. An example of actions taken by youth 27. So what can we do? 28. 1rst step. BE AWARE REMEMBER PAY ATTENTION(m23?) 29. 2nd step. PARTICIPATE SENSITIZE ORGANISEhttp://www.raisehopeforcongo.org/content/take-action 30. 3rd step. REFLECTINITIATECREATEHow can we make a fair trade cell phone? 31. by Naolo Coulibaly