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An Introduction to Automotive Social Media

February 4, 2009by TK Carsites

An Introduction to Automotive Social Media

February 4, 2009by TK Carsites

Course Instructor: JD Rucker

Agenda

1. Who We Are2. What Social Media Cannot Do for You3. What Social Media Can Do for You4. Defining the Types of Social Media5. The Three M’s of Social Media

Strategy6. Time and Tools7. Q & A

3

Who is TK Carsites8 Years as an Automotive Marketing

FirmSpecializing in:

Website DesignSearch Engine OptimizationSocial Media Marketing

JD Rucker, Chief Marketing OfficerEmbedded in Social Media since 20073,000 Facebook Friends80,000 Twitter Followers500 Digg Front PagesExperience in the Automotive

Industry 4

What Social MediaCANNOT Do for Car Dealers

Directly sell more carsReplace primary dealer

websitesRun itself on autopilotReach “Millions of People”

5

What Social Media CAN Do for Car Dealers

Become a point of connection between dealerships and their local customers

Offer "Web 2.0 Credibility“Allow for a quick exchange of sales

informationExtend the brand of the dealership and

the companyGenerate buzz through viral marketing

campaigns6

Types of Social MediaSocial Networks

FacebookTwitterMySpace, LinkedIn, Others

Social NewsDiggRedditStumbleUpon

Social ContentBlogsYouTubeFlickr

7

Social NetworksFacebook

Profiles are for PeopleFan Pages are for BusinessesCustomizing Fan Pages are a MustBuilding Ambassadors is Key

TwitterProfiles are for People and BusinessesYou can have more than 1 AccountMore than 1 Person can Manage

AccountsDo NOT Feed Inventory or Specials

8

Social NewsDigg, Reddit, StumbleUpon

Post Interesting Industry or Local NewsDrive Traffic to Social Content SourcesDo not spamDo not attempt without understanding

the sites

9

Social ContentYouTube

Customer TestimonialsProfile Videos of Specific

VehiclesInformational Videos

Dealership BlogDealership NewsEmployee SpotlightLocal EventsIndustry News

Flickr10

The Three M’s of Social Media StrategyManaging

ProfilesContent SourcesSearch Engine Optimization

MonitoringBuzzCustomer FeedbackEmployee Discussions

MarketingViral MarketingBrand BuildingSearch Engine Reputation

Management 11

Time and Tools5 minutes, 30 minutes, 2 hours,

Full TimeAssigning the Right People TasksTools to SimplifyArticles to ReadFuture CoursesTK Carsites Can Help

12

Q & A