RAVEN TRAINING SESSION Animal-Proof Your Website Presented by Jon Henshaw, Co-Founder of Raven
May 09, 2015
RAVEN TRAINING SESSION
Animal-Proof Your WebsitePresented by Jon Henshaw, Co-Founder of Raven
Animal-Proof Your Website
I will eat your duplicate low quality content!and then poop it all out on your site.
Find Duplicate ContentCanonicalize or dump it
Find Low Traffic ContentDump it, redirect it, rewrite it or NOINDEX it
Find Irrelevant ContentMake it relevant or dump it
rel=“author”Build trust, authority and visibility with authorship
Animal-Proof Your Website
When I eat crappy links, I lose feathers.!When I lose feathers, you lose rankings.
Research BacklinksFind low authority and trustworthy sites
Find Toxic LinksUse a service like Link Risk to find toxic links
http://linkrisk.com/
Disavowing LinksMost sites do not need this
https://www.google.com/webmasters/tools/disavow-links-main
Anchor Text DiversityWith the exception of brand keywords, keep anchor text diversified
Quality over QuantityGet trustworthy and authoritative links
Vs.
Leverage Social MediaMake linkable content and share it like a boss!
Animal-Proof Your Website
I’m a 1,200 heart beats per minute wreck!that consumes half its body weight each day.!!
And I except nothing less than organic, all!natural content nectar from your site.
Write Focused ContentWrite for the long-tail and consider related entities
Animal-Proof Your Website
Semantic DiversityFocus on variations of the same topic and
consider more conversational copy
Smart, Relevant LinksDo this through outreach, PR, social, email, relationships, etc…
My page about Terrible Twos
Lifestyle
MediaParenting
MommyToddler Behavior
Brand Citation
Parenting Tips
Press Release
Parenting Advice
Parenting Tips
Toddler Behavior
Brand Citation
Parenting Tips
Terrible Twos
Animal-Proof Your Website
Don’t Forget• Speed
• Engagement
• Structured Data
• Signals
Animal-Proof Your Website
Q&A