Anggoro Hary P - Online & eCommerce Partner Unit

XL External

Modern ChannelOnline & eCommerce

ChannelAnggoro Hary P - 2016

Key Responsible

22

CAMPAIGN PROGRAM

• Partner TRX Monitoring• Create Report & Analyze• Post Report Campaign

CATEGORY ACTIVITY

PERFORMANCE

NEW PARTNER ACQUISITION

1

3

2

• Create Retail Brief • Create Media Plan Timeline• Submit Media Plan (SMSBC, LBA,

SOSMED, Interstitial Page, Floating Banner)

• Coordination with Partner to Help Create Media Plan & Material Promo

• Coordination with Team CR & Touchpoint

• Submit Non PR/PO, Invoice from Partner• Create PKS with Team Legal

• Request Dompul• Support IT Connection• Inform to Team Supply • Advertise New partner to

XL Subscriber

Success Campaign Program (1/2)

3

Program Campaign:HARBOLNAS 12.12

Key Headline:• ELEVENIA : 8% for Reload 100K, 200K,

300K, 500K, 1Mn• LAZADA: 88% for Reload 100K• MATAHARIMALL: Autoreload 100K & 200K

will be top up every month for 12Month

Achievement:• Elevenia & Lazada on this day stock

“SOLD OUT”• Mataharimall 20 Regristred Number

Personal Contribution: Communication Media Support :

• SMSBC• Social Media (FB, Twitter, Line)

Success Campaign Program (2/2)

4

Program Campaign:SWAP USIM 4GLTE

Key Headline:• Exchange Old 3G Simcard with New

4GLTE USIM at Bhinneka.com• Free eCoupon Bhinneka 100K Achievement:• There are 50 person in average whom

exchange there usim everyday

Personal Contribution: Communication Media Support :

• SMSBC• LBA• Social Media (FB, Twitter, Line)• Interstitial Page• Floating Top & Center Banner

Activity Prepare Program

5

Retail Brief Social Media Request

Report Monthly

Request Dompul New Partner

Media Order Interstitial Page/Floating Banner

Review Project Start to End – (DOKUWALLET)

6

Negotiation with Doku Team

Closing Program after partner receive

payment. Continue to create another

program

Create Program to support revenue XL and

to increase traffic at online partner

IT Connection & Testing Quota

Create PKS Document ( Working with Legal

Team)

Monitoring & Report Program

Partner Sent Invoice after XL doing reconcile of

program result, Submit Invoice & NON PR/PO to

Finance

1

2

3

45

67

(POST PROGRAM) Promo Launching New Partner : DokuwalletPeriod 16-31 Mar - 2016 (16 days)

7

Promo Content Achievement

Mechanism

Target

Insight

Media PromoEvery Purchased on Dokuwallet.com

will get discount :1. 100K , 200K, 300K reload will

get 10% discount2. This offer applied for limited

quota3. 1 (one) Dokuwallet member can

only buy 3 transaction in a day4. Available on Dokuwallet web &

app

Partner: • Website• Social Media• Mobile Marketing

This Program is not success 100%, because less number of custmer that aware about this program

XL : • SMSBC• Social Media• Interstitial Page

100K

300K

200K

50

13

70

5

105

5

-74%

-93%

-95%(in Mio)

TargetRevenue

Thank You