Andrey Sverdlov Trends in Analytics For Ecommerce

Trends in analyticsfor ecommerce

EDAYS INTERNATIONAL E-COMMERCE CONFERENCE MOSCOW, JUNE 4-5, 2015

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About AT Internet[Company logotype]

EDAYS INTERNATIONAL E-COMMERCE CONFERENCE – MOSCOW, JUNE 4-5, 2015 2

About AT Internet

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Years experience in digital analytics

Customers from all sectors

Sites and apps measured

Server calls processed monthly

Customer support satisfaction rate

1 of 4 global leaders

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3,800+

400,000+

100B+

96%

What goes on now

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What goes on now

Everybody does

• multichannel• recommendations• emailing• funnel optimisation• catalogue dev

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What goes on now

Yes, but

it leads tolocal suboptimisation

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What comes next

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What comes next

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Early majority stage

Customer journey

What comes next

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Early adopters stage

Online-offline customer tracking

What comes next

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Innovators stage

TV/radio ads tracking

Outcome

EDAYS INTERNATIONAL E-COMMERCE CONFERENCE – MOSCOW, JUNE 4-5, 2015

1. Value of the data is what really matters

not the data storage size

and not isolated silos

2. Measure to know your customer

but not to collect the data

3. Adapt your business to customer expectations

which you might get from the data

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Staying at your disposal

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LET’S TALK DATA!

Andrey SverdlovRegional manager Russia