Trends in analytics for ecommerce EDAYS INTERNATIONAL E-COMMERCE CONFERENCE MOSCOW, JUNE 4-5, 2015 [Company logotype]
Aug 15, 2015
Trends in analyticsfor ecommerce
EDAYS INTERNATIONAL E-COMMERCE CONFERENCE MOSCOW, JUNE 4-5, 2015
[Company logotype]
About AT Internet[Company logotype]
EDAYS INTERNATIONAL E-COMMERCE CONFERENCE – MOSCOW, JUNE 4-5, 2015 2
About AT Internet
EDAYS INTERNATIONAL E-COMMERCE CONFERENCE – MOSCOW, JUNE 4-5, 2015 3
Years experience in digital analytics
Customers from all sectors
Sites and apps measured
Server calls processed monthly
Customer support satisfaction rate
1 of 4 global leaders
19
3,800+
400,000+
100B+
96%
What goes on now
Everybody does
• multichannel• recommendations• emailing• funnel optimisation• catalogue dev
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What goes on now
Yes, but
it leads tolocal suboptimisation
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What comes next
EDAYS INTERNATIONAL E-COMMERCE CONFERENCE – MOSCOW, JUNE 4-5, 2015 8
Early majority stage
Customer journey
What comes next
EDAYS INTERNATIONAL E-COMMERCE CONFERENCE – MOSCOW, JUNE 4-5, 2015 9
Early adopters stage
Online-offline customer tracking
What comes next
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Innovators stage
TV/radio ads tracking
Outcome
EDAYS INTERNATIONAL E-COMMERCE CONFERENCE – MOSCOW, JUNE 4-5, 2015
1. Value of the data is what really matters
not the data storage size
and not isolated silos
2. Measure to know your customer
but not to collect the data
3. Adapt your business to customer expectations
which you might get from the data
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