Andrew Goodwin Andrew Goodwin wrote about music video's and suggested that they follow certain codes and conventions.
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Andrew Goodwin
Andrew Goodwin wrote about music video's and suggested that they follow
certain codes and conventions.
1. The record company demands for exposure of the artist will mean a lot of close up shots of the singer.
The lyrics “she expected the world”
3. There will be a relationship between lyrics and visuals.
2.There will be a relationship between the music and visuals.
4. There will be genre characteristics. For example; rock music videos show live performance. hip-hop music videos presents images of a 'gangsta' lifestyle. boy bands have dance routines.
5. There will be references to the notion of looking, (voyeurism, scopophillia)
6. There will be some use of intertextual references.
Textual analysis: music video
• Denotations of performance, narrative and other visual elements• Genre characteristics • Cinematography• Mise-en-scene• Editing• Notion of looking• Intertextual referencing
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