Andrea renaud designmgt_portfolio2

ARIT’S IN THE DETAILS

MANAGEMENTDESIGN business

detailsBranding

Communications

Project Business

Strategy

Marketing

tools

innovativeCom

munication

planning

processWork

high-performance

curriculum

production solutionsrelated Public Relations

handling

rigorous

Teamcreative

Entrepreneurship

skillslearned

teach

manage

developed

management

concept

brand

executionresources inspire

design

teams

Business Management

Sales

Project Managem

ent

brainstorming

teach

execute

disciplineEvent Marketing

Project Life Cycle

“IT’S IN THE DETAILS that can define who and what we are, that sets us apart from the crowd and that can allow us to gain the upper edge. The little things make the big things happen. It’s these beliefs that guide the journey of who I am today and my goals for continuous personal and professional growth. My journey began as a quest to fulfill an academic goal I had desired to accomplish for many years. My goal was to earn a college degree to further my professional development. With my passion for project management and love of design, the Design Management program was the perfect combination for me. My focus throughout the program was to enrich my work ethicand gain valuable skills to help me grow as a professional.

The Design Management curriculum allowed me to improve my skills in learning practical understanding of business with design’s natural capacity for handling diverse inputs, creative problem solving and human-centered understanding. Its focus is to teach innovation management discipline by providing a strong foundation in Design, Project Management, Branding, Strategy, Marketing, Sales, Public Relations, Entrepreneurship, Business Management and Communication. In addition, I have learned such valuable skills as being able to understand, strategically develop, encourage and inspire the creative process from concept to execution. I am trained to identify opportunities and execute innovative solutions, demonstrate proficiency in brand development and related business communication tools, manage the planning and creative production process, coordinate high-performance teams and business resources. The projects outlined in my portfolio are a snapshot of those skills and competencies I have developed and perfected over the course of my professionalcareer and education.

IT’S IN THE DETAILS that sets you above others. It’s my belief that the details bring clarity, elevates quality and offers a complete understanding. Throughout my education, I have lived by that motto and it has shaped and defined who I am today. My passion for Design Management and the valuable tools I have gained from my degree is evident in my core character today. My work ethic, volunteer projects and my tremendous desire to continue to elevate myself and others around me are a testament to the effort that I have put forth. As I continue to move forward in my journey, it’s the details that will guide me to the next chapter in my life and my desire to continue to grow.

Andrea Renaud

“

3

DETAILS

Brand Awareness 7Project Management 21Event Marketing 33Entrepreneurship 47References 58Acknowledgements 59

5

ARBRAND AWARENESS

The Fashion Group International, Inc.(FGI) is a global, non-profit, professional organization with 5,000 members in the fashion industry including apparel, accessories, beauty and more. Their mission is to be the pre-eminent authority on the business of fashion and design and to help their members become more effective in their professional lives.

Brand Awarenessis the extent to which a brand is recognized by potential customers and is correctlyassociated with a particular product or service to distinguish itself from competitors.

The Brand Awareness project encompassed a partnership with The Fashion Group International Minneapolis/St. Paul, Inc. and a team of four students from The Art Institutes International Minnesota.

January 2013, I was elected as The Fashion Group International Minneapolis/ St. Paul, Inc. Education Director of Student Membership. As Education Director, I assessed the need for additional marketing tools. To increase Brand Awareness with college students, my team and I created marketing pieces for recruitment efforts. From this point on I continue to serve as Creative Director for campus marketing pieces.

As Project Manager for the team, I demonstrated my creative leadership skills by creating a series of marketing pieces. Each deliverable is designed for recruitment purposes to enhance Brand Awareness and support my role as Education Director of Student Membership.

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Challenge• Increase college student membership 10% by 2014

• Reach target audience by incorporating FGI hosted networking events within the industry community

• Create a market demand by building brand awareness

Action• Design a series of five marketing pieces for recruitment purposes

• Utilize creative direction, branding and project management skills in leading team members

• Demonstrate experience in Project Life Cycle Management

Result• April 2013 launched campus-wide campaign in partnership with The Art Institutes International Minnesota

• Created a social media measurement tool to capture increased membership data

• Positive preliminary results presented an opportunity to create additional marketing collateral targeting industry professionals

11

STRATEGIC PLANNING• Microsoft Project software utilized to keep each team member’s assigned deliverable on task in order to reach scheduled milestone deadlines

• The Gantt Chart demonstrates both scheduled and completed work over a period. In addition, the project’s start and finish dates, critical and non-critical activities, slack time and predecessor-successor relationships

ID Task Mode

Task Name Duration Start Finish Predecessors

1 Fashion Group International 26 days? Mon 2/4/13 Mon 3/11/132 FACEBOOK DELIVERABLE 17 days? Mon 2/4/13 Tue 2/26/133 Register Account 1 day? Mon 2/4/13 Mon 2/4/134 Create user name and password 1 day? Mon 2/4/13 Mon 2/4/135 Register website name 1 day? Mon 2/4/13 Mon 2/4/136 Gather Information 5 days? Tue 2/5/13 Mon 2/11/13 37 FGI Logo 1 day? Tue 2/5/13 Tue 2/5/138 Define Links 1 day? Tue 2/5/13 Tue 2/5/139 FGI National website 1 day? Tue 2/5/13 Tue 2/5/13

10 FGI LinkedIn page 1 day? Tue 2/5/13 Tue 2/5/1311 FGI MN Chapter industry professional Facebook page 1 day? Tue 2/5/13 Tue 2/5/1312 Contact Information 1 day? Tue 2/5/13 Tue 2/5/1313 Andrea Renaud, Education Director 1 day? Tue 2/5/13 Tue 2/5/1314 Phone Number 1 day? Tue 2/5/13 Tue 2/5/1315 Email Address 1 day? Tue 2/5/13 Tue 2/5/1316 FGI MN past event pictures 2 days Tue 2/5/13 Wed 2/6/1317 Email FGI MN Board to receive permission to use pictures 2 days Tue 2/5/13 Wed 2/6/1318 Student Membership Information 1 day? Tue 2/5/13 Tue 2/5/1319 Cost 1 day? Tue 2/5/13 Tue 2/5/1320 Benefits 1 day? Tue 2/5/13 Tue 2/5/1321 Application Process 1 day? Tue 2/5/13 Tue 2/5/1322 FGI National Chapter Information 1 day? Tue 2/5/13 Tue 2/5/1323 History 1 day? Tue 2/5/13 Tue 2/5/1324 Purpose 1 day? Tue 2/5/13 Tue 2/5/1325 Mission Statement 1 day? Tue 2/5/13 Tue 2/5/1326 Goals 1 day? Tue 2/5/13 Tue 2/5/13

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Project: FGIDate: Sun 3/17/13

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351 Benefits 1 day? Fri 2/15/13 Fri 2/15/13352 Application process 1 day? Fri 2/15/13 Fri 2/15/13353 Contact Information 1 day? Fri 2/15/13 Fri 2/15/13354 Andrea Renaud, Education Director 1 day? Fri 2/15/13 Fri 2/15/13355 Phone number 1 day? Fri 2/15/13 Fri 2/15/13356 Email address 1 day? Fri 2/15/13 Fri 2/15/13357 Links 1 day? Fri 2/15/13 Fri 2/15/13358 FGI National Website 1 day? Fri 2/15/13 Fri 2/15/13359 FGI LinkedIn page 1 day? Fri 2/15/13 Fri 2/15/13360 FGI MN Chapter industry professional Facebook page 1 day? Fri 2/15/13 Fri 2/15/13361 FGI MN Chapter Student Member Facebook page 1 day? Fri 2/15/13 Fri 2/15/13362 Border around the perimeter of brochure 1 day? Fri 2/15/13 Fri 2/15/13363 Front side 1 day? Fri 2/15/13 Fri 2/15/13364 Back side 1 day? Fri 2/15/13 Fri 2/15/13365 Inside left 1 day? Fri 2/15/13 Fri 2/15/13366 Inside right 1 day? Fri 2/15/13 Fri 2/15/13367 Font size, Font color, Font type 1 day? Fri 2/15/13 Fri 2/15/13368 Validate 1 day Tue 2/19/13 Tue 2/19/13 324369 Submit prototype to FGI MN Chapter Board member(s) 1 day Tue 2/19/13 Tue 2/19/13370 Make adjustments to prototype 1 day Tue 2/19/13 Tue 2/19/13371 Final Approval 1 day Fri 2/22/13 Fri 2/22/13 368372 Discuss with Andrea Renaud, Education Director for final approval 1 day Fri 2/22/13 Fri 2/22/13373 Make final adjustments 1 day Fri 2/22/13 Fri 2/22/13374 Print 1 day? Mon 2/25/13 Mon 2/25/13 371375 Bond Color paper 1 day? Mon 2/25/13 Mon 2/25/13376 POSTER DELIVERABLE 17 days? Tue 2/12/13 Wed 3/6/13

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101 Create Photo section on Student Membership Facebook page 1 day? Fri 2/15/13 Fri 2/15/13102 Insert FGI MN Chapter past event pictures to Facebook page 1 day? Fri 2/15/13 Fri 2/15/13103 Links 1 day? Fri 2/15/13 Fri 2/15/13104 FGI National website 1 day? Fri 2/15/13 Fri 2/15/13105 FGI LinkedIn page 1 day? Fri 2/15/13 Fri 2/15/13106 FGI MN Chapter industry professional Facebook page 1 day? Fri 2/15/13 Fri 2/15/13107 Upload to account 1 day? Fri 2/15/13 Fri 2/15/13108 Validate 5 days Tue 2/19/13 Mon 2/25/13 69109 Submit prototype to FGI MN Chapter Board member(s) 5 days Tue 2/19/13 Mon 2/25/13110 Make adjustments to prototype 5 days Tue 2/19/13 Mon 2/25/13111 Final Approval 3 days Fri 2/22/13 Tue 2/26/13 106112 Discuss with Andrea Renaud, Education Director for final approval 3 days Fri 2/22/13 Tue 2/26/13113 Make final adjustments 3 days Fri 2/22/13 Tue 2/26/13114 Finalize and launch final version 3 days Fri 2/22/13 Tue 2/26/13115 LEAVE BEHIND DELIVERABLE 16 days? Mon 2/18/13 Mon 3/11/13116 Gather Information 5 days? Mon 2/18/13 Fri 2/22/13117 FGI Logo 1 day? Mon 2/18/13 Mon 2/18/13118 Define Links 1 day? Mon 2/18/13 Mon 2/18/13119 FGI LinkedIn page 1 day? Mon 2/18/13 Mon 2/18/13120 FGI MN Chapter Student Member Facebook page 1 day? Mon 2/18/13 Mon 2/18/13121 Contact Information 1 day? Mon 2/18/13 Mon 2/18/13122 Andrea Renaud, Education Director 1 day? Mon 2/18/13 Mon 2/18/13123 Phone Number 1 day? Mon 2/18/13 Mon 2/18/13124 Email Address 1 day? Mon 2/18/13 Mon 2/18/13125 FGI National Chapter Information 1 day? Mon 2/18/13 Mon 2/18/13126 Purpose 1 day? Mon 2/18/13 Mon 2/18/13

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222 Border 1 day? Fri 3/1/13 Fri 3/1/13223 Validate 4 days Mon 3/4/13 Thu 3/7/13 176224 Submit prototype to FGI MN Chapter Board member(s) 2 days Mon 3/4/13 Tue 3/5/13225 Make adjustments to prototype 2 days Wed 3/6/13 Thu 3/7/13 224226 Final Approval 1 day Fri 3/8/13 Fri 3/8/13 223227 Discuss with Andrea Renaud, Education Director for final approval 1 day Fri 3/8/13 Fri 3/8/13228 Make final adjustments 1 day Fri 3/8/13 Fri 3/8/13229 Print 1 day? Mon 3/11/13 Mon 3/11/13 226230 Bond Color paper 1 day? Mon 3/11/13 Mon 3/11/13231 EMAIL BLAST CAMPAIGN DELIVERABLE 16 days? Tue 2/12/13 Tue 3/5/13232 Gather Information 1 day? Tue 2/12/13 Tue 2/12/13233 FGI Logo 1 day? Tue 2/12/13 Tue 2/12/13234 Define Links 1 day? Tue 2/12/13 Tue 2/12/13235 FGI MN Chapter Student Member Facebook page 1 day? Tue 2/12/13 Tue 2/12/13236 Contact Information 1 day? Tue 2/12/13 Tue 2/12/13237 Andrea Renaud, Education Director 1 day? Tue 2/12/13 Tue 2/12/13238 Phone Number 1 day? Tue 2/12/13 Tue 2/12/13239 Email Address 1 day? Tue 2/12/13 Tue 2/12/13240 FGI National Chapter Information 1 day? Tue 2/12/13 Tue 2/12/13241 Purpose 1 day? Tue 2/12/13 Tue 2/12/13242 Mission Statement 1 day? Tue 2/12/13 Tue 2/12/13243 Student Membership Information 1 day? Tue 2/12/13 Tue 2/12/13244 Cost 1 day? Tue 2/12/13 Tue 2/12/13245 Benefits 1 day? Tue 2/12/13 Tue 2/12/13246 Application process 1 day? Tue 2/12/13 Tue 2/12/13247 Write Content 2 days Mon 2/18/13 Tue 2/19/13 232

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274 Mission Statement 1 day? Fri 2/22/13 Fri 2/22/13275 Student Membership information 1 day? Fri 2/22/13 Fri 2/22/13276 Cost 1 day? Fri 2/22/13 Fri 2/22/13277 Benefits 1 day? Fri 2/22/13 Fri 2/22/13278 Application process 1 day? Fri 2/22/13 Fri 2/22/13279 Contact Information 1 day? Fri 2/22/13 Fri 2/22/13280 Andrea Renaud, Education Director 1 day? Fri 2/22/13 Fri 2/22/13281 Phone number 1 day? Fri 2/22/13 Fri 2/22/13282 Email address 1 day? Fri 2/22/13 Fri 2/22/13283 Header 1 day? Fri 2/22/13 Fri 2/22/13284 Links 1 day? Fri 2/22/13 Fri 2/22/13285 FGI MN Chapter Student Member Facebook page 1 day? Fri 2/22/13 Fri 2/22/13286 Font Size, Font Color, Font Type 1 day? Fri 2/22/13 Fri 2/22/13287 Validate 5 days Tue 2/26/13 Mon 3/4/13 256288 Submit prototype to FGI MN Chapter Board member(s) 5 days Tue 2/26/13 Mon 3/4/13289 Make adjustments to prototype 5 days Tue 2/26/13 Mon 3/4/13290 Final Approval 3 days Fri 3/1/13 Tue 3/5/13 287291 Discuss with Andrea Renaud, Education Director for final approval 3 days Fri 3/1/13 Tue 3/5/13

292 Make final adjustments 3 days Fri 3/1/13 Tue 3/5/13293 FLYER/BROCHURE DELIVERABLE 17 days? Fri 2/15/13 Mon 3/11/13294 Gather Information 1 day? Tue 3/5/13 Tue 3/5/13295 FGI Logo 1 day? Tue 3/5/13 Tue 3/5/13296 Define Links 1 day? Tue 3/5/13 Tue 3/5/13297 FGI National website 1 day? Tue 3/5/13 Tue 3/5/13298 FGI LinkedIn page 1 day? Tue 3/5/13 Tue 3/5/13

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Resource Names

Andrea Renaud

S S M T W T F S S M T W T F S S M T W T F S S M T W T F S S M T W T F S S M T WJan 27, '13 Feb 3, '13 Feb 10, '13 Feb 17, '13 Feb 24, '13 Mar 3, '13 Mar 10, '13

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Resource Names

Andrea Renaud

S S M T W T F S S M T W T F S S M T W T F S S M T W T F S S M T W T F S S M T WJan 27, '13 Feb 3, '13 Feb 10, '13 Feb 17, '13 Feb 24, '13 Mar 3, '13 Mar 10, '13

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Work Breakdown Structure Diagram• Constructed based on high level requirements

• Describes team members tasks and activities in the project as individual elements in a hierarchy

• Designed as the operative basis for the further steps in project planning phase, such as, cost planning, scheduling, capacity planning as well as project controlling

Andrea MacKenzie Sam Kylie Facebook Register AccountGather ContentWrite ContentDesign LayoutValidateFinal Approval

BrochureGather ContentWrite ContentDesign LayoutValidateFinal ApprovalPrint

Email CampaignGather ContentWrite ContentDesign LayoutValidateFinal ApprovalLaunch Campaign

PosterGather ContentWrite ContentDesign LayoutValidateFinal ApprovalPrint

Leave BehindGather ContentWrite ContentDesign LayoutValidateFinal ApprovalPrint

THE DETAILS• Identified required resources and assigned responsibilities to team members • Managed day-to-day operational aspects of the project

• Assembled and scheduled weekly team meetings to evaluate goals, progress and reviewed status updates

13

DELIVERABLESStudent Membership Brochure

• General FGI information, benefits and membership process

• Utilized at FGI hosted networking events

• Recruitment tool presented to students in classroom setting

Dimensions - 8.5 x 11

Mission Statement:The Fashion Group International, Inc. offers insighton major trends in person, online and in print; access to business professionals and a gateway to the influence fashion plays in the marketplace.

Purpose:The Fashion Group International, Inc. is a global, non-profit, professional organization with 5,000 members in the fashion industry including apparel, accessories, beauty and home. Our mission is to be the pre-eminent authority on the business of fashion and design and to help its members become more effective in their careers.

History Of FGI:It all began in 1928 when 17 women, gathered by Edna Woolman Chase, Editor-in-Chief of Vogue, met for lunch in a modest midtown New York restaurant. They had three things in common: Each held a job of consequence in the business of fashion, each held all the others in high regard and together they held a belief that fashion needed a forum, a stage, or a force to express and enhance a widening awareness of the American fashion business and of women’s roles in that business.

Goals:To advance professionalism in fashion and its related lifestyle industries. To provide a public forum for examination of important, contemporary issues in the business of fashion.

To present timely information regarding national and global trends that have an effect on the fashion industries.

To attain greater recognition of men and women’s achievements in business.

To encourage men and women to seek career opportunities in fashion and related industries.

To provide activities and programs which enhance networking skills and encourage interpersonal contacts so as to further the professional, social and personal development of members.

Student Member Cost Information And Application Requirements:Student membership is $25 per year. Students must fill out a Student Membership Application and candidates must have completed one year of college and be enrolled in a fashion-related program. Candidates must be recommended by someone on the faculty of the college they are currently attending and who can verify their enrollment in a fashion-related program.

Benefits Of Being A Student Member:Benefits of being a student member is to network with industry professionals, increase your presencein the fashion industry and to participate in educational activities to become more effectivein your career.

Please contact Andrea Renaud, Education Director of Student Membership for an

application and further information about The Fashion Gr oup International, Inc. at

[email protected] or 612-656-6823

www.minneapolisstpaul.fgi.orgwww.linkedin.com/company/fashion-group-international

www.facebook.com/fgimplsstpaulwww.facebook.com/fgimplsstpaulstudentmembership

Andrea RenaudEducation Director of Student Membership

Direct Line: 612-656-6823Email: [email protected]

Designed by students at The Art Institutes International Minnesota:

Andrea Renaud, MacKenzie Hoffman, Kylie Erickson and Sam Brown

Email Campaign and Facebook• April 2013 launched campus-wide digital campaign in partnership with The Art Institutes International Minnesota

• Provides detailed reporting and analytics by charting and measuring metrics

• Measures campaign specifics and which specific messages generate greatest response

• Identify trends and expose message types that are the strongest performers to foster social media engagement

THE DETAILS• Managed creation of deliverables from the original concept through implementation

• Reviewed deliverables prepared by team before delivering to client

• Resolved unanticipated issues or concerns15

Dimensions - 11 x 17

Leave Behind• Promotes FGI hosted networking events

• Recruitment tool to present to students in classroom setting

BECOME A STUDENT MEMBER TODAY!

The Fashion Group International, Inc. is a global, non-profit, professional organization with 5,000 members in the fashion industry including apparel, accessories, beauty and home.

Benefits of being a student member: Network with industry professionals, increase your presence in the fashion industry and participate in educational activities to become more effective in your career.

Student membership is $25 per year. Students must fill out a Student Membership Application and candidates must have completed one year of college and be enrolled in a fashion-related program. Candidates must be recommended by someone on the faculty of the college they are currently attending and who can verify their enrollment in a fashion-related program.

For further information, please contact Andrea Renaud, Education Director of Student Membership and Career Advisor for all fashion-related programs at The Art Institutes International Minnesota

[email protected] or 612-656-6823.

www.facebook.com/fgimplsstpaulstudentmembershipwww.linkedin.com/company/fashion-group-international

Poster


• Strategically displayed in all fashion program classrooms and common areas on college campuses

The Fashion Group International, Inc. is a global, non-profit, professional organization with 5,000 members in the fashion industry including apparel, accessories, beauty and home. The Fashion Group International, Inc. mission is to be the pre-eminent authority on the business of fashion and design and to help its members become more effective in their careers. The Fashion Group International, Inc. offers insight on major trends in person, online and in print.

Mark your calendar for FGI's March Fashion Show event!

Taste fabulous Minnesota wine while watching six Minnesota designers show their collections on the FGI runway. Plus, you won't want to miss the unique Warehouse Winery venue! (Must be 21 to drink and show valid driver’s license at the bar)

Place: Warehouse Winery, 6415 Cambridge Street, St. Louis Park, MN 55426 Date: Friday, March 22nd 2013 Time: 6:30PM wine tasting and open networking, 7:30PM FGI Fashion Show! Cost: $25 Members, $40 Non-Members, $15 Students

Please RSVP to Andrea Renaud, Education Director of Student Membership at [email protected] or 612-656-6823. For payment options, please contact Andrea Renaud for further information.

Must show student ID to attend and receive discounted rate

www.facebook.com/fgimplsstpaulstudentmembership www.linkedin.com/company/fashion-group-international



Executive and Associate Level Brochure • Targets industry professionals


• Utilized at FGI hosted networking events

Andrea RenaudEducation Director of Student Membership

[email protected] Renaud, MacKenzie Hoffman,

Designed by students at The Art Institutes International Minnesota:

Cynthia CourtneyCo-Membership Director

[email protected]

Susan SaratCo-Membership Director

[email protected]

Kylie Erickson and Sam Brown

Mission Statement:The Fashion Group International, Inc. offers insight on major trends in person, online and in print; access to business professionals and a gateway to the influence fashion plays in the marketplace.

Purpose:The Fashion Group International, Inc. is a global, non-profit, professional organization with 5,000 members in the fashion industry including apparel, accessories, beauty and home. Our mission is to be the pre-eminent authority on the business of fashion and design and to help its members become more effective in their careers.

History Of FGI:It all began in 1928 when 17 women, gathered by Edna Woolman Chase, Editor-in-Chief of Vogue, met for lunch in a modest midtown New York restaurant. They had three things in common: Each held a job of consequence in the business of fashion, each held all the others in high regard and together they held a belief that fashion needed a forum, a stage, or a force to express and enhance a widening awareness of the American fashion business and of women’s roles in that business.

Goals:To advance professionalism in fashion and its related lifestyle industries. To provide a public forum for examination of important, contemporary issues in the business of fashion.

To present timely information regarding national and global trends that have an effect on the fashion industries.

To attain greater recognition of men and women’s achievements in business.

To encourage men and women to seek career opportunities in fashion and related industries.

To provide activities and programs which enhance networking skills and encourage interpersonal contacts so as to further the professional, social and personal development of members.

Student Member Cost Information And Application Requirements:Student membership is $25 per year. Students musthave completed one year of college and be enrolledin a fashion-related program. Candidates must berecommended by someone on the faculty of the college they are currently attending and who canverify their enrollment. Please contact Andrea Renaud for further information and to receive an application.

Being A Member Has Its Benefits:Learn from contemporary trend and business information, industry sources and market data.

Connect with fashion’s leaders and decision-makers.Our global talent pool of executives, entrepreneurs and professionals from every sector of the industry.

www.minneapolisstpaul.fgi.org

www.linkedin.com/company/fashion-group-internationalwww.facebook.com/fgimplsstpaul

Increase your visibility in the competitive business environment and receive advantages for you and for your employees.

Joining FGI Is Simple::FGI offers Executive and Associate LevelMemberships. Regional applicants become members of The Fashion Group International, Inc., headquartered in New York City and the Regional Group. Approved applicants are entitled to all local and global benefits of membership. Please contactCynthia Courtney and Susan Sarat for furtherinformation and to receive an application.

THE DETAILS• Positive preliminary results presented an opportunity to create additional marketing collateral targeting industry professionals

• Secured acceptance and approval of deliverable from FGI Board of Directors17

INDUSTRY PARTNERSHIPOn March 14, 2013, FGI partnered with the “Five Essentials Spring Fashion Show” hosted by Macy’s Department Store. At this event the Executive and Associate level membership brochure made its debut as a tool for promoting membership. The event resulted in three newAssociate level memberships.

19PROJECT OUTCOME

Partnering with The Fashion Group International Minneapolis/St. Paul, Inc. was an incredible experience. As a team, we were able to deliver an assortment of marketing pieces incorporating various forms of media. As Project Manager, I was able to showcase my eye for design, creative direction and the ability to lead project-based teams to meet client objectives. In addition, I demonstrated my experience and passion in Project Life Cycle Management. I gained knowledge in creating a market demand for a brand and the necessary tools to track deadlines in a project-based software: Microsoft Project.

In April 2013, a campus-wide campaign was launched at The Art Institutes International Minnesota. Based upon the marketing pieces created, as Education Director of Student Membership, I will be able to effectively increase brand awareness and measure progress results. In addition,the goal of increasing college student membership 10% by 2014, will be fully tracked and measured.

Endorsement letter written by The Fashion Group International Minneapolis/St. Paul, Inc.

“We strongly believe that the deliverables created will be instrumental tools for our Chapters marketing efforts in advertising the FGI brand.”

March 16, 2013

Andrea Renaud, MacKenzie Hoffman, Kylie Erickson and Sam Brown Project Management team project at The Art Institutes International Minnesota Endorsed by: The Fashion Group International Minneapolis / St. Paul, Inc. Chapter

Dear Andrea Renaud:

The Fashion Group International Minneapolis / St. Paul, Inc. Chapter has truly benefited from the student membership marketing package that Andrea Renaud, MacKenzie Hoffman, Kylie Erickson and Sam Brown created in their Project Management class at The Art Institutes International Minnesota. The student membership marketing materials met and exceeded our needs as an organization. In particular, the FGI student membership brochure is artistically pleasing to the eye and provides a highly condensed version of the essential information already established by FGI without being "word" heavy. We strongly believe that the deliverables created will be instrumental tools for our chapter’s marketing efforts in advertising the FGI brand. As a result of such an outstanding and complete student membership marketing package, we asked that they also create an additional brochure for our organization focusing on Executive and Associate levels of membership. This beautiful promotional piece was utilized for recruiting purposes at the FGI table at Macy's Five Essentials Spring Fashion Show on March 14, 2013 with almost 100 guests in attendance. We sincerely appreciate their creative collaboration which has enticed many and already resulted in at least three new members. We see great opportunity in utilizing their marketing materials and the positive impact it will have on our organization to increase our brand awareness, Student Membership, Executive / Associate Membership and promoting FGI hosted networking events for The Fashion Group International Minneapolis / St. Paul, Inc. Chapter. Sincerely,

Cynthia Courtney, Co-Membership Director The Fashion Group International Minneapolis / St. Paul, Inc. Chapter

ARPROJECT MANAGEMENT

The Art Institutes International Minnesota Portfolio Show The Art Institutes International Minnesota hosts a quarterly Portfolio Show as a venue for graduates to showcase their portfolios to prospective employers. Portfolios are a requirement for graduation resulting in all design programs represented at the show. This exciting event is held at SOLERA Restaurant and Event Center located in Minneapolis, Minnesota. The Portfolio Show is an open house with attendees consisting of industry related professionals, family, friends, alumni and fellow classmates.

Project Management is the discipline of planning, organizing, motivating and controlling resources to achieve specific goals.

The Project Management task involves conceptualizing, planning and organizing The Art Institutes International Minnesota Portfolio Show. The event is held on a quarterly basis and is hosted at SOLERA Restaurant and Event Center located in Minneapolis, Minnesota. The Portfolio Show provides graduates and industry related professionals an opportunity to network.

In May 2011, as a Career Services Advisor at The Art Institutes International Minnesota, I was appointed Project Manager of the Career Services Portfolio Show. As Project Manager, I have the opportunity to showcase my talents and expertise in Project Management. In addition, I have the opportunity to demonstrate my experience and skills in business communication, public relations, vendor relations, space planning and problem solving.

My role as Project Manager is to effectively control resources, collaborate with vendors and supervise team members. By developing a series of action plans and utilizing my Project Management skill set, scheduled milestones are successfully achieved.

23

Challenge• Conceptualize, plan and organize Portfolio Show

• Market to target audience emphasizing industry related professionals

• Execute Portfolio Show by utilizing internal and external resources

Action• Create detailed timeline to meet project deadline

• Collaborate with multiple vendors in developing and designing marketing collateral and digital resources

• Supervise fifteen project team members while delegating responsibilities that result in a successful event

Result• Showcase graduates skills and creative talents

• Provide industry related professionals an opportunity to evaluate graduate portfolios

• Demonstrate Project Management skill set25

MARKETINGPosters, Ballots and Sign-In Sheets

• “Save the Date” posters are strategically displayed in all common areas on college campus to reach student target audience

• Displayed “Welcome” posters and additional marketing collateral are to increase brand awareness of The Art Institutes International Minnesota

• Implemented “Employer Sign-In” sheets and “Industry Best In Show” ballots to track attendees and use as marketing resources to invite industry related professionals for future Portfolio Shows

• As a promotional marketing strategy, industry related professionals earn a chance to win an Apple iPad by voting for “Industry Best In Show”

Portfolio Show Digital Marketing Campaign • Guest list is generated by compiling tracking reports within the Career Center database

• Email blasts to industry related professionals, faculty and students announcing the Portfolio Show include links to internal and external websites

INDUSTRY PROFESSIONALSVOTE FOR “BEST IN SHOW”

Submit your form to qualify for a chanceto win an Apple iPad™!

Please vote for the program(s) that relate to your professional industry.

PROGRAM OF STUDY GRADUATE NAME

Design Management

Visual E�ects & Motion Graphics

Digital Film & Video Production





Design Management







Design Management







Design Management



Dimensions - 11 x 17

THE DETAILS• Collaborate with Vision Design Studio, Long Beach, California on design selection and guest list for electronic invitations sent to local industry related professionals

• Direct The Art Institutes International Minnesota s Career Services Graphic Designer in creating marketing collateral

• Partner with The Art Institutes Corporate Headquarters, Pittsburgh, Pennsylvania on The Art Institutes International Minnesota “News & Events” internal and external websites

• As Project Manager since 2011, increased Portfolio Show attendance 23% compared to prior fiscal years by implementing new marketing efforts and incentives to industry related professionals which include: digital marketing campaign and “Industry Best In Show” voting


SAVE THE DATE

FRIDAY, MARCH 22, 20139AM - 12PMOPEN HOUSELOCATED AT SOLERA IN DOWNTOWN MINNEAPOLIS900 HENNEPIN AVENUE

FOR MORE INFORMATIONVISIT OUR WEBSITE AT AIM.AIIRESOURCES.COM/PORTFOLIOSHOW OR CONTACT BECKY BATES AT 1.800.777.3643 OR EMAIL [email protected]

WINTER 2013GRADUATE PORTFOLIOSHOW

WELCOME TO THE

RESTROOMSLOCATED ON THE 2ND FLOOR

MEDIA ARTS & ANIMATION, PHOTOGRAPHY,DIGITAL FILM & VIDEO PRODUCTION AND VISUAL EFFECTS & MOTION GRAPHICS

ADVERTISING, GRAPHIC DESIGN, INTERIOR DESIGN, WEB DESIGN & INTERACTIVE MEDIA, DESIGN MANAGEMENT, AND FASHION & RETAIL MANAGEMENT

WINTER 2013GRADUATE PORTFOLIOSHOW

DATE PRINT NAME SIGNATURE COMPANY ALUMNI

WELCOME TO THE WORLD OF

TOMORROW.

News & Events Webpage

Electronic Invitation

‘

27

SOLERA Floor Plan - 3rd FloorSOLERA Floor Plan - 2nd Floor

= photography panel

= 6 foot table

= 4 foot table Elevator Elevator

Open Doorway

Stairway

9’

Window

9’

screen

9’ 3’ 10”

Window

1’ 3” 9’

2’ 5” 9’

2’ 5” 9’

1’ 5”

4’ 3’ 22’ 5” 3’

Doorway

projector

= 8 foot table

6 ft

8 ft 8 ft

8 ft

8 ft

8 ft

9’

Doorway

9’

Window Window

9’ 9’

8 ft

4 ft

4 ft

8 ft

8 ft

4 ft 4 ft

4 ft 4 ft

4 ft

4 ft

4 ft 4 ft

4 ft

4 ft

4 ft

4 ft

8 ft

8 ft

70 ft

34 ft

2nd Floor SOLERA

1’ 1’ 1’ 1’ 1’ 1’

1’

1’

1’ 1’ 1’ 1’ 1’

1’

1’

1’

1’

Doorway

3’ 11” 9’ 11” 9’ 9’ 9’ 7’

Elevator Elevator Coat Closet

Open Doorway

Bla

ck S

cree

n

36’ 10” 9’

9’

9’

2’3

13’ 7’

2’6”

7’ 7’ 7’ 11’10” 5’ 11’

15’5

” 11

’2”

14’1

0”

22’8

”

9” 13’6”

2’ 2’ 2’

10 ft

10 ft 5 ft 5 ft 5 ft 5 ft 5 ft

6 ft

5 ft

5 ft

5 ft

1’ 1’

2’3

1’

3’ 3’ 3’ 3’

3rd Floor SOLERA

= outlets

= 3 foot table

= 6 foot table

= 8 foot table

= 4 foot table

= pillar

= 5 foot table

X

3 ft

3 ft

3 ft 3 ft

3 ft

5 ft 5 ft 5 ft 5 ft 5 ft 5 ft 1’

1’

8 ft 8 ft

88.5 ft

44 ft

8 ft 8 ft

1’ 1’

1’

3 ft

1’ 1’ 1’

5 ft

5 ft

1’

3 ft

3 ft

5 ft

1’

1’

1’

3 ft

8 ft

1’

4 ft

1’ 1’

1’

1’

5 ft 5 ft 5 ft 5 ft 5 ft 3’ 3’ 3’ 3’

Window Window Window

Window

W

indow

Window

W

indow

SPACE PLANNINGHosted at SOLERA Restaurant and Event Center, Minneapolis, Minnesota• Microsoft Publisher software utilized to design floor plan

• Assess on a quarterly basis the Portfolio Shows needs and determine the best configurations for adequate flow within the second and third floor event space at SOLERA

THE DETAILS• Utilize space planning skill set

• Problem solve floor plan design issues in order to produce workable design solutions

PROJECT LIFE CYCLE MANAGEMENTProject Planning Timeline• The Art Institutes International Minnesota Portfolio Show involves an eleven week planning process per event and is hosted on a quarterly basis

WEEK 1- Electronic Invitation: • Collaborate with Vision Design Studio on electronic invitation design • Complete and provide Vision Design Studio preliminary graduating class information online in Google Docs formatWEEK 2- Guest List: • Generate employer guest list utilizing Impromptu Report within Career Center database • Email guest list to Vision Design Studio in Microsoft Excel format • Finalize and select electronic invitation design created by Vision Design StudioWEEK 3- Marketing Collateral: • Coordinate with Career Services Graphic Designer in designing marketing collateral WEEK 4- Design Approval: • Finalize marketing collateral designs with Career Services Graphic Designer WEEK 5- Save the Date Notice: • Send “Save the Date” electronic invitation to employers on guest listWEEK 6- Preliminary Project Planning: • Collaborate with SOLERA Sales Director on Portfolio Show event schedule • Design preliminary floor plan based upon Pending Graduate Report and provide copy to SOLERA Sales Director • Partner with Career Services Student Employment Advisor in hiring student volunteers for the Portfolio ShowWEEK 7- Project Planning: • Hire and assign student workers tasks for the Portfolio Show • Send electronic invitation to employers on guest list. Deliver on a weekly basis up to day before Portfolio Show

WEEK 8- Project Planning: • Coordinate with SOLERA Sales Director our Technology Department requests • Email SOLERA Sales Director updated floor plan based upon updated Pending Graduate Report • Schedule with SOLERA Sales Director a pre-set appointment for one day prior to the Portfolio Show • Update Art Institutes internal and external “News & Events” web pages by including details about the Portfolio Show • Coordinate Career Services Department time schedules and assign stations for the Portfolio Show • Inform Maintenance Department of preliminary inventory items needed and create a schedule for set up and tear down at SOLERAWEEK 9- Finalize Project Details: • Design floor plan handout • Order flower arrangements for check-in tables • Pick up Apple iPad for “Industry Best In Show” nominations • Print all marketing collateral to be used at the Portfolio Show • Email SOLERA Sales Director updated copy of floor plan and confirm pre-set appointment • Schedule and meet with Maintenance Team Lead to go over floor plan, inventory items and Portfolio Show scheduleWEEK 10- Finalize Project Details: • Display “Save the Date” posters in all common areas on college campus • Email students and staff members detailed information about the Portfolio Show • Email Career Services Department team members finalized time schedule and assigned stations • Confirm Technology Department requests with SOLERA • Coordinate Technology Department schedule for set up and tear down at SOLERA WEEK 11- Week of Portfolio Show: • Confirm student volunteers assigned tasks • Confirm maintenance team scheduled tasks • Direct event Photographer on Portfolio Show timeline • Email SOLERA Sales Director final floor plan design • Gather miscellaneous inventory items needed for pre-set appointment at SOLERA • Pre-set appointment: drop off Portfolio Show inventory items at SOLERA

29

THE DETAILS• Work closely with SOLERA Sales Director in organizing and confirming necessary preparations

• Supervise, direct and coordinate fifteen project team members Including, two student volunteers and one event Photographer

• Document post-event analysis, budget recaps and participant feedback including data involving “Industry Best In Show” ballots and “Employer Sign-In” sheets

THE ART INSTITUTES INTERNATIONAL MINNESOTA PORTFOLIO SHOW PROJECT OUTCOME

As Project Manager of The Art Institutes International Minnesota s Portfolio Show, I continue to demonstrate my ability to develop, manage and execute project plans. In addition, I coordinate and lead teams, create clear and attainable project objectives, build project requirements and manage constraints including all aspects of the projects.

As Project Manager, I collaborate with multiple vendors, direct team members and consult with designers in order to attain project success. My team and I promote the event using various forms of marketing efforts, including printed and electronic collateral targeting industry relatedprofessionals. Along with my team, we provide graduates and industryrelated professionals an opportunity to network in an exciting venue. In addition, as a result of implementing new marketing efforts andincentives, the Portfolio Show attendance has increased 23% comparedto prior fiscal years since I became Project Manager in 2011.

Based upon post-event analysis, participant feedback and tracking dataresulting from “Employer Sign-In“ sheets and “Industry Best In Show”ballots, I am able to effectively implement adjustments to future PortfolioShows and measure attendance results.

‘

31

AREVENT MARKETING

The Art Institutes Passion For Fashion Competition and Scholarship Eventis designed for high school seniors and international students to compete for a fashion scholarship at an Art Institutes college. Each Art Institutes awards a partial-tuition scholarship to a student who demonstrates ability and commitment to succeed in a creative career. Each local winner will earn a $3,000 tuition scholarship to The Art Institutes school they represent and plan to attend. Local first place winners from each category will move onto the national competition. Students submit a finished and original Fashion Marketing, Fashion Merchandising, or Retail Management product or plan. The submission must also address how the plan or concept would be executed.

In addition to the competition, students are encouraged to attend The Art Institutes Passion For Fashion Scholarship Event at their local Art Institutes. The event gives students the opportunity to gather additional information about the competition including rules and deadlines. In addition, students learn about fashion programs offered at their local Art Institutes.

Event Marketing is the activity of designing or developing a themed activity, occasion, display, or exhibit to promote a product, cause, or organization. Also called event creation.

The 2011 Passion For Fashion Event Marketing project, hosted by The Art Institutes International Minnesota, incorporated creating and organizing a promotional event to increase project submissions and streamline application process.

My role as Event Director was to develop a number of new systems which included the following: create a centralized database to log and track student inquiries, an Event Marketing strategy, entrance forms, manage guest list for the scholarship event and project submissions. The outcome resulted in reaching a larger target audience of fashion students. I developed an additional scholarship opportunity, to attract students drawn to the field of fashion. In addition, I researched, approached and secured a partnership with Saks Fifth Avenue OFF 5th, which resulted in an exclusive high-end luxury themed event.

As Event Director, I demonstrated my skills in Event Marketing, strategy, sales, market research and project management. The Passion For Fashion Scholarship Event increased student attendance, project submissions and student enrollment in the Fashion & Retail Management program.

35

Administrative Office:210 Sixth Avenue, 33rd FloorPittsburgh, PA 15222-2603

artinstitutes.edu/passion4fashion

Make your passion a reality with a fashion scholarship from The Art Institutes.

You know what looks good. Fabric textures give you goosebumps. You liveand breathe fashion. You’re a standout wherever you go. You are a fashionista.

Challenge• Increase project submissions for scholarship competition

• Streamline application process, create and track multiple forms and project submissions

• Produce marketing event promoting the Passion For Fashion Competition

Action• Develop college scholarships

• Create a centralized database to track applicants

• Design an exclusive high-end luxury themed scholarship event

Result• Secured sponsorship with Saks Fifth Avenue OFF 5th, Minneapolis, Minnesota

• Quadrupled scholarship event attendance and project submissions compared to 2010 Passion For Fashion Competition and Scholarship Event

• 10% of high school student attendees enrolled in Fashion & Retail Management at The Art Institutes International Minnesota

37

MARKETING EFFORTSPassion For Fashion Competition Non-Traditional Student Scholarship• Opportunity designed for high school graduates

• Scholarship was exclusive to The Art Institutes International Minnesota

THE DETAILS• In order to promote the Passion For Fashion Competition and Scholarship Event, collaborated with Representatives at The Art Institutes International Minnesota

• Designed marketing tools for High School Representatives to present to students for enrollment purposes. Resources included: a PowerPoint presentation, flyers and official scholarship guidelines

• Email blasts and mailers were delivered to high schools within the five state area

• Developed two scholarships: • High School Senior • Non-Traditional Student / High School Graduate

Competitionforhighschoolgraduatesandagreetoabidebythem.Irepresentthattheattached

workqualifiesforsubmissionintothisCompetition.IherebyirrevocablygivemyconsenttoThe

ArtInstitutesInternationalMinnesota,andtothoseitmayauthorize,tophotograph,film,

and/orvideotapemeand/ormyartwork,andtoquoteandrecordstatementsmadebymeand

touse,reproduce,publiclydisplay,distribute,sell,and/orcreatederivativeworksfrommy

image,imagesofmyartwork,andstatementsmadebyme(withorwithoutmyname)andto

identifymebynameand/orwithschoolandemploymentinformation,inallformsofmedia

nowknownorlaterdeveloped,including,withoutlimitation,ontheInternet,foranyeditorial,

promotional,advertising,trade,commercial,orotherpurposewhatsoever,inperpetuity

throughouttheworld.IunderstandthatTheArtInstitutesInternationalMinnesotaandthoseit

mayauthorizeshallnotberesponsibleforunauthorizedduplications/usebythirdpartiesonthe

Internetorotherwise.IherebyreleaseTheArtInstitutesInternationalMinnesota,thoseithas

authorized,andtheirrespectivesuccessorsandassignees,fromanyandallclaimsand/or

damagesthatmayariseregardingtheuse,reproduction,display,distribution,and/orsaleofmy

imageorimagesofmyartwork,orstatementsmadebymeasconsentedtoherein,including

anyclaimsofdefamation,invasionofprivacyorinfringementofmoralrights,rightsofpublicity,

orcopyright.

Bysigningthisform,IcertifythatanyworksubmittedisoriginalandminealoneandthatIhave

therighttograntthepermissionshereingranted.Ihavereadandunderstoodthisform.

SubmitthisformwithyourentryrequirementmaterialstoTheArtInstitutesInternational

Minnesota.

EntryForm

Name__________________________________________

Address___________________________________________City_____________________

State/Province________________________Zip/PostalCode________________________

HomePhone_____________________________CellPhone_________________________

Email______________________________________________________________________

Signature_________________________________________ Date_________________

IndividualspresentduringanyaspectoftheCompetitionmayberequiredtoexecuteandreturn

aliability/publicityreleasewhichreleaseshallincludeagranttoTheArtInstitutesInternational

Minnesotaanditsdesigneesoftherighttouseoftheirnames,likenessesandperformancefor

publicityandadvertisingpurposes.

GeneralConditions:ReleasedParties(asdefinedbelow)arenotresponsibleforlost,late,

incomplete,stolen,inaccurate,misdirectedorundeliveredEntryMaterials;orerrorsor

problemsofanykindwhetherhuman,printing,typographical,mechanicalorotherwiserelating

toorinconnectionwiththisCompetition,including,withoutlimitation,errorsorproblems

whichmayoccurinconnectionwiththeadministrationoftheCompetition,theprocessingor

judgingofEntryMaterials,theannouncementoftheprizesorinanyCompetition‐related

materials.PersonswhotamperwithorabuseanyaspectoftheCompetition,assolely

determinedbyTheArtInstitutesInternationalMinnesota,willbedisqualifiedandallassociated

entrieswillbevoid.

ShouldanyportionoftheCompetitionbe,inTheArtInstitutesInternationalMinnesota’ssole

opinion,compromisedbynon‐authorizedhumaninterventionorothercauseswhich,inthesole

opinionoftheCollege,corruptorimpairtheadministration,security,fairnessorproperplay,or

submissionofentriesorEntryMaterials,TheArtInstitutesInternationalMinnesotareservesthe

rightatitssolediscretiontosuspend,modifyorterminatetheCompetition(oranyportion

thereof)and,atitsdiscretion,determinethewinnersfromalleligible,non‐suspectEntry

Materialsreceivedpriortoactiontakenusingthejudgingproceduresspecifiedherein.

Entrants,byparticipating,agreethatTheArtInstitutesInternationalMinnesota,andtheir

respectiveparents,affiliates,subsidiaries,prizesuppliers,andadvertisingandpromotion

agencies,andalloftheirrespectiveofficers,directors,employees,representativesandagents

(collectively,the“ReleasedParties”)willhavenoliabilitywhatsoeverfor,andshallbeheld

harmlessbyentrantsagainst,anyliability,foranyinjuries,lossesordamagesofanykind,

includingdeath,topersons,orpropertyresultinginwholeorinpart,directlyorindirectly,from

acceptance,possession,misuseoruseoftheprizeorparticipationintheCompetition,including

anytraveloractivityrelatedhereto.

Eachwinner,byacceptanceofprize,exceptwherelegallyprohibited,grantspermissionforThe

ArtInstitutesInternationalMinnesotaanditsdesigneestousehis/hername,address(cityand

state),photograph,voice,performanceand/orotherlikenessandprizeinformationfor

advertising,tradeandpromotionalpurposeswithoutfurthercompensation,inallmedianow

knownorhereafterdiscovered,worldwide,andontheInternetandworldwideweb,in

perpetuity,withoutnoticeorrevieworapproval.AlldecisionsmadebyTheArtInstitutes

InternationalMinnesotaandjudgesatalllevelsoftheCompetitionarefinalandmaynotbe

disputed.

TheArtInstitutesPassionForFashionCompetitionEntry&ReleaseForm

SubmitacompletedEntry&ReleaseFormtoTheArtInstitutesInternationalMinnesota

postmarkedbyNovember19,2010.EntryMaterialswillnotbereturnedtoyou.

Entry&ReleaseForm

BysigningthisEntry&ReleaseForm,IacknowledgethatIhavereadandunderstoodtheofficial

rulesandregulationsforTheArtInstitutesInternationalMinnesota2011PassionforFashion

Ifthefirstplacewinnercannotbecontactedwithinoneweek(seven(7)days)fromtimeoffirst

notificationattempt,ordoesnotcomplywiththeseOfficialRules,he/shewillbedisqualified

and,attheCollege'sdiscretionandtimepermitting,arunner‐upforthecompetitionmaybe

notified.

EntryRequirements&Criteria

Toenter,youmustbeahighschoolgraduate(2010orearlier),orhavereceivedaGEDdiploma,

bachelor’sdegree,oramaster’sdegreeandyoumustfulfillallgeneraladmissionandcompetition

guidelines.

Yourentrymustincludethefollowing(collectively,“EntryMaterials”):

• CompletedEntry&ReleaseForm.

• Yourhighschooltranscriptshowingaminimum2.0GPA.Inlieuofahighschool

transcript,aGEDdiploma,bachelor’sdegree,oramaster’sdegreetranscriptwillbe

accepted.

• AfinishedandoriginalFashionMarketing,FashionMerchandising,orRetail

Managementproductorplan.

• Awrittendescriptionofyourproductorplan(minimumof1,000words)including:

1. Amissionstatementfortheproductorplan.

2. Adescriptionofhowyouaspiretocontributetothefashionindustry.Areviewof

influencesonyourentry,includingfashiondesigners,popculture,music,art,

environment,familyoranyotherinfluencesthathaveinspiredyou.

3. Evidenceofmarketingresearch

4. Addresshowtheplanorconceptwouldbeexecuted

Examplesofwhatentriesmayinclude:aretailstoreconcept,marketingpromotion,store

layouts,fashionbusinessconcept,newconceptforretail,Internetfashionconcept,catalogue

retailconcept,homefashionconcept,orindustrialfashion/safety/consumertrendproduct.

TheArtInstitutesInternationalMinnesotaisnotresponsibleforanylost,stolenorincomplete

entries.Onlyoneentrysubmissionpercompetitorwillbeaccepted.AlldecisionsmadebyThe

ArtInstitutesInternationalMinnesotaandjudgesarefinalandmaynotbedisputed.

AdditionalInformation

GeneralPrizeConditions/Restrictions:Allfederal,stateandlocaltaxes(includinganyincome

andwithholdingtaxes)ontotalprizevaluesarethesoleresponsibilityofthewinnersand

winnerswillbeissueda1099foractualvalue.Winnersmaynotsubstitute,assignortransfer

prizeorredeemprizeforcash,butTheArtInstitutesInternationalMinnesotareservestheright,

atitssolediscretion,tosubstituteprize(orportionthereof)withoneofcomparableorgreater

value.Prizesareawarded“asis”withnowarrantyorguarantee,eitherexpressorimplied.All

prizedetailsareatTheArtInstitutesInternationalMinnesota'ssolediscretion.

TheArtInstitutesInternationalMinnesotareservestherighttofilm,photographandotherwise

recordalllevelsoftheCompetitionandusesaidphotographsandrecordingsinanyandall

medianowknownorhereaftercreatedthroughouttheworldinperpetuityforanyuse

whatsoever.

TheArtInstitutesInternationalMinnesota2011PassionForFashion

CompetitionForHighSchoolGraduatesOfficialRulesAndRegulations

CompetitionEligibility

TheArtInstitutesInternationalMinnesotaPassionForFashionCompetition(“Competition”)isopento

legalresidentsofthefifty(50)UnitedStates,theDistrictofColumbia,PuertoRicoandCanada(excluding

residentsofQuebec)whohavereceivedtheirhighschooldiploma(2010orearlier),GEDdiploma,

bachelor’sdegree,oramaster’sdegreewithaminimum2.0cumulativegradepointaverageorthe

equivalentthereof(basedoneithera4.0scaleor5.0scale)asofdateofentryandprizeaward.

SubmityourEntryMaterials(asoutlinedmorecompletelybelow)toTheArtInstitutesInternational

Minnesota’sFashion&RetailManagementprogram.YoumayonlysubmitoneentryforthisCompetition.

YoumustfulfillallindividualadmissionrequirementsofTheArtInstitutesInternationalMinnesota.

Deadline

AllcompletedentriesmustbereceivedbyTheArtInstitutesInternationalMinnesotanolaterthan

November19,2010.ThewinnerswillbenotifiedbyDecember17,2010.

HowtoEnter

ToentertheFashionMarketing&MerchandisingandRetailManagementcategoryforthePassionfor

FashionCompetition,completetheattachedEntry&ReleaseForm.WestronglyrecommendthatEntry

Materialsbesubmittedinonepackageandyoumustinclude"PassionforFashionCompetition"onthe

package.EssaysandinformationmaybesubmittedonaCD‐ROM.MailallEntryMaterialsinanenvelope

withproperpostageto:

TheArtInstitutesInternationalMinnesota

PassionforFashionScholarshipCompetition

15South9th

Street

Minneapolis,MN55402

ScholarshipAwards

TheArtInstitutesInternationalMinnesotawillawarda$3,000tuitionscholarshipforthefirst

placewinneranda$1,500tuitionscholarshipforthesecondandthirdplacewinners.Sincethe

highschoolgraduateentriesforthiscompetitionarebeingacceptedatTheArtInstitutes

InternationalMinnesotaonly,thereisnonationallevelforthefirstplacewinner.

ThescholarshipawardsarecontingentuponacceptancetoTheArtInstitutesInternational

Minnesotaandareawardedintheformofatuitioncredit.Alltuitionscholarshipsareawarded

towardaFashion&RetailManagementbachelor’sdegreeprogram.Tuitionscholarshipsare

non‐transferable.Uponacceptingthescholarship,thewinnermustbeginhisorherfashion

studiesinthewinterorspringquarterof2011.

Thewinnermustmaintaina2.0GPAorhigherduringtheirstudiesatTheArtInstitutes

InternationalMinnesota,aGPAoflessthan2.0willresultinalossofscholarship.Intheevent

thatthescholarshiprecipient’seducationisterminated,eitherbytheschoolorbythestudent,

thescholarshipbecomesnullandvoid.Tuitionscholarshipsarenotredeemableforcash.The

tuitionscholarshipcoversacademictuitionandmaynotbeappliedagainstfees,housing,living

expenses,orprogramsuppliesandmaynotbetransferredbetweenaffiliateschools.

Scholarshiprecipientsmustnotinterrupttheirstudies;interruptionofstudieswillresultinaloss

ofthescholarship.

Official Scholarship Guidelines

TRACKING SYSTEMPassion For Fashion Competition Spreadsheet• Centralized database created to log and track applicants

• Measurement tool determined conversion rate of students interested in applying for the Fashion & Retail Management program

Last Name First Name ID #Assigned Ai MN

ADAStreet City State Zip Phone Number Email

HS Grad Year

High School NameReceived GED?

Yes or No

Year Earned

GED

State GED was Earned in?

Received a BA or Master's

Degree? Yes or No

Smith Dominic 427172 KAP 5547 141st St. Waterstreet SD 57325 555-555-1234 [email protected] 2011

Chamberlain HS 1000 Sorenson Waterstreet, SD

57325

No N/A N/A No

Jones Sally 334691 NEM 6644 Morgan Ave. Minneapolis MN 55423 555-555-1259 [email protected] 2002

Minneapolis HS 3414 W 47th

Minneapolis, MN 55423

No N/A N/A Yes

Doe Jennifer 345888 JLC 28222 96th St. Brooklyn Park MN 55445 555-555-1278 [email protected] 2004

Park Center HS 1256 Zenia Brooklyn

Park, MN 55445 No N/A N/A Yes

Jack Amy 438001 LAA 650 E Garfield Apartment 310 Champlin MN 55369 555-555-9010 [email protected] 2011

Champlin Park HS 5869 Meadow Champlin, MN

55369

No N/A N/A No

Scott Susan 421634 KAP 4412 S Galway St. Sioux Falls SD 88746 555-555-1256 [email protected] 2011

Roosevelt HS 6600 W 41st St. Sioux Falls, SD

88746

No N/A N/A No

George Emily 384721 KAP 817 W 36th St. N Newton IA 36957 555-555-4578 [email protected] 2011

Newton HS 800 E 4th St. Newton, IA

36957

No N/A N/A No

Hopper Mary 371946 KAP 411 320th Ave. Grinnell IA 36974 555-555-2356 [email protected] 2008

Grinnell HS 1333 Sunset St.

Grinnell, IA 36974

Yes 2009 IA No

Crawford Ben 434731 JAW 4997 Shellamie Dr. Eau Claire WI 47895 555-555-4132 [email protected] 2011

Main HS 3674 Park Ave. Eau Claire, WI

47895

No N/A N/A No

Struthers Tara 427497 KAP 3102 32nd St. Fargo ND 44321 555-555-9874 [email protected] 2011

Fargo South HS 1840 15th Ave.

Fargo, ND 44321

No N/A N/A No

Reed Tammy 402300 JLC 13577 Xavis St. Champlin MN 55369 555-555-5478 [email protected] 2007


55369

Yes 2009 MN No

Olson Wade 375638 JLC 4217 Elliot Ave. St. Cloud MN 55407 555-555-6823 [email protected] 2011

Sauk Rapids HS 5647 Main St. St. Cloud, MN

55407

No N/A N/A No

Half Danielle 207574 GKH 623 University Ave. Elk River MN 55413 555-555-8547 [email protected] 2007

Elk River HS 900 School St. Elk River, MN

55413

No N/A N/A Yes

Hanson Cameron 392387 JAW 14080 Finale Ave. White Bear Lake MN 55110 555-555-9674 [email protected] 2011

White Bear Lake HS 3551 McKnight Rd.

White Bear Lake, MN 55110

No N/A N/A No

Staple Morgan 417796 KAP 1456 Bartosh Lane River Falls WI 54022 555-555-2147 [email protected] 2011

River Falls HS 211 N Fremont St.

River Falls, WI 54022

No N/A N/A No

Jackson Jackie 398770 NEM 863 Marshall Ave. St. Paul MN 55104 555-555-8078 [email protected] 2011

St. Paul Area Learning Center 1212 University

St. Paul, MN 55104

No N/A N/A No

Johnson Ally 432184 LAA 650 E Garfield St. Apt 310 Champlin MN 55369 555-555-7847 [email protected] 2011


55369

No N/A N/A No

Jasper Jessica 428329 GKH 5203 41st Ave. Bloomington MN 55420 555-555-6931 [email protected] 2011

Lutheran HS 8201 Park Ave.

Bloomington, MN 55420

No N/A N/A No

39

INDUSTRY PARTNERSHIPSaks Fifth Avenue OFF 5th, Minneapolis, Minnesota• Exclusive preview of “Black Label” key pieces of the season runway show

• Collaborated with sponsor in designing swag bags for guests

THE DETAILS• Researched, approached and secured partnership with Saks Fifth Avenue OFF 5th

• Managed a creative team of Graphic Designers in the design and execution of marketing collateral

Postcard and Invitation• “Save the Date” postcards mailed to database of students inquiring about Fashion & Retail Management program

• Invitation mailed to confirmed guests for admittance to the Passion For Fashion Scholarship Event

Passion For Fashion Competition 2011

OctOber 21st, 2010

the Art InstItutes InternAtIOnAl MInnesOtA 15 sOuth 9th street MInneApOlIs, Mn 55402

rsVp tO [email protected]

Passion For Fashion

15 South 9th Street, Minneapolis, MN 55402

The Art Institutes International Minnesota announces itssearch to find the next winner of The Art InstitutesPassion For Fashion Competition. High school seniorsand high school graduates with a passion for the businessside of fashion are encouraged to submit an entry.

On October 21, 2010, The Art Institutes International Minnesota ishosting an exclusive Passion For Fashion Event.To receive an invitation to the event or to learn more about thePassion For Fashion Competition, contact us [email protected].

For more information about the Fashion & RetailManagement program at The Art Institutes InternationalMinnesota, contact us at [email protected].

Dimensions - 5.5 x 8.5

Dimensions - 6 x 4.5

41

43

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EVENT TIMELINE• Passion For Fashion Scholarship Event held October 21, 2010 at The Art Institutes International Minnesota

THE DETAILS• Managed and delegated tasks to a team of four student volunteers

• Negotiated fees, tracked the budget and secured vendors involved with the event

• Directed event Photographer PROJECT OUTCOME

Creating and organizing the 2011 Passion For Fashion Competition and Scholarship Event was an exciting opportunity. The event allowed me to showcase my skills and talents specifically in the area of event marketing. In addition, I gained valuable insight into the business sectors of: strategic planning, sales, market research and project management. As Event Director, I delivered a high-end luxury themed event showcasing the Passion For Fashion Competition. Through networking and development of a business partnership, I incorporated an exciting new approach bypartnering with Saks Fifth Avenue OFF 5th.

Compared to prior years, the 2011 Passion For Fashion Competition and Scholarship Event resulted in a significant increase in attendanceand project submissions. Due to a number of revisions to the standardprocess which included: creating a centralized applicant database,increased marketing efforts, development of additional scholarshipopportunities and the presentation of an upscale event. As a result,the 2011 Passion For Fashion Competition was dramatically improvedas demonstrated by the increase of 275% confirmed guests and 250%project submissions from prior year.

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ARENTREPRENEURSHIP

Events by Andreais a full-service event management company that offers event production,planning, consulting and conceptual design for both corporate and socialevents. Events by Andrea provides our clients with spectacular events through creativity and uniqueness based on individual tastes and preferences. Whether the event is corporate or social, Events by Andrea incorporates themes, design layouts, event formats and decor with the ultimate goal of making your design-specific event a most elegant, unique and memorable experience.

The Entrepreneurship project is based upon my business plan concept for Events by Andrea. Events by Andrea was derived from my strong passion for event management, conceptual design, market research andbusiness strategies.

Through research and analysis, the Entrepreneurship project involved pinpointing growth opportunities, creating value in my business and identifying industry and market trends. In addition, I developed a marketing and operations plan along with a series of pro forma financial statements.

As a result of the Entrepreneurship project, I gained valuable skills and knowledge in articulating a business concept, identifying market potential,opportunities for growth, marketing strategies, financial requirementsand creating an operations management plan. In addition, identifying potentialrisks, concerns and trade-offs in developing a business plan.

Entrepreneurship is the assumption of risk and responsibility in designing and implementing a business strategy or starting a business.

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Challenge• Research and evaluate the event planning industry

• Outline company strengths, risks and opportunities for growth

• Calculate sources and use of funds to determine financial outcome

Action• Utilize trade show, corporate event and event planning resources to analyze trends and research industry standards

• Develop a comprehensive marketing plan identifying the strategic plan of the business

• Through economic research identify start-up costs and allocation of funds for a five-year forecast

Result• Based upon industry and market analysis, validated Events by Andrea business concept

• Points of differentiation: full-service, low overhead, services customized to meet client specific needs

• By fifth year of operation, earning $1.5 million annually 51

INDUSTRY AND MARKET ANALYSISIBISWorld Industry Report• Resource utilized to research and analyze event planning industry

• Identified target market based upon industry trends

Industry Size, Growth and Sales ProjectionsAccording to IBISWorld 2012 Industry Report, the U.S. corporate and social event planning industry includes about 19,926 companies. The event planning industry comprises of: Event Planners, Wedding Planners, Meeting Planners, trade shows, conventions, corporate events and conferences. The number of Event Planners in the U.S. is roughly 4,000 according to IBISWorld. It is estimated that the event planning industry over the next five years 2012 to 2017 will grow 3.3%. Combined annual revenue of the industry is about $13.1 billion. IBISWorld forecasts revenue will increase at an annualized rate of 3.3% to $15.4 billion in the next five years.

Market Analysis of 2012 Minnesota Event Planning Industry• IBISWorld 2012 breakdown of Minnesota client base

Market Segmentation• IBISWorld 2012 breakdown of Minnesota category of events

MARKETING PLAN• Created points of differentiation to reduce competition

• Identified and developed action plans for growth potential

THE DETAILS• Researched various local event planning companies to determine competitive advantage

• Further developed skills in analyzing market trends, market research and identifying risks when conceptualizing a business plan

Services Offered:• Offer diverse selection of event packages• Provide the necessary expertise in managing the client’s event from initial concept to completion• Provide an event that will be remembered as a “unique experience“

Client Experience:• Maintain a consistent superior level of service• Offer competitive costs with comparable services• Consulting services included

Business Strategy:• Maintain low overhead resulting in lower cost margin• Expertise in working with small and large client budgets• Personalized one on one consultations

Pricing Strategy:• A la carte options available• Utilize cost-based pricing method• Established network of vendors and contractors resulting in passing savings on to clients

Flat Management Fee:• 10% - Corporate event• 12.5% - Social event• 15% - Community event

Price Break Discounts:• Cash• Seasonal• Promotional• Repetitive clientele

Strengths:• One-stop shop business concept• Competitive pricing• Services customized to meet client specific needs

Risks:• Local competition• Being prepared to make a shift in target market if market segment begins to decline• Anticipating consumer behavior and demands

Opportunities for Growth:• Diversifying into more untapped markets• Niche strategy – minimizing or neutralizing barriers by reducing the size of the competition• Eliminate competition by achieving premier status as proven Event Planner in the community

Target MarketBased upon extensive research, industry reports and market trends within Minnesota, Events by Andrea primary business focus is corporate events followed by social events.

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PRO FORMA FINANCIAL STATEMENTS• Utilized to calculate financial projections

• Serves as a “road map” and budget for future business activity

THE DETAILS• Developed clearer understanding of strategic planning and budgeting processes

• Gained knowledge in analyzing financial projections

Distribution of Funds for Initial Start-Up Cost• Capital investment of $50,000 is disbursed for initial business expenses

• Funds are allocated to variety of sectors for first quarter of operation

Five-Year Forecast• Projections based upon event planning industry standards

• $1.5 Million annual net income by end of fifth year of operating

7/31/2012 End of First Year

7/31/2012 End of Second Year

7/31/2013 End of Third Year

7/31/2014 End of Fourth Year

7/31/2015 End of Fifth Year

Gross Sales $186,000.00 $424,000.00 $880,000.00 $1,586,000.00 $2,704,000.00(Returned Goods and Discounts) $0.00 $0.00 $0.00 $0.00 $0.00

Net Sales $186,000.00 $424,000.00 $880,000.00 $1,586,000.00 $2,704,000.00(Cost of Goods Sold) $48,750.00 $48,750.00 $48,750.00 $48,750.00 $48,750.00

Gross Profit $137,250.00 $375,250.00 $831,250.00 $1,537,250.00 $2,655,250.00

Expenses - General and AdministrativeOfficers Compensation $0.00 $0.00 $0.00 $0.00 $0.00Salaries and Wages $0.00 $0.00 $32,500.00 $32,500.00 $563,550.00Payroll Taxes $0.00 $0.00 $3,000.00 $3,000.00 $52,980.00Employee Benefits $0.00 $0.00 $2,600.00 $2,600.00 $2,600.00Professional Services $26,000.00 $26,000.00 $26,000.00 $26,000.00 $26,000.00Building Rent $78,000.00 $78,000.00 $78,000.00 $78,000.00 $78,000.00Utilities $5,850.00 $5,850.00 $5,850.00 $5,850.00 $5,850.00Telephone, Internet and Website $4,550.00 $4,550.00 $4,550.00 $4,550.00 $4,550.00Office Equipment Lease $0.00 $0.00 $0.00 $0.00 $0.00Insurance $13,000.00 $13,000.00 $13,000.00 $13,000.00 $13,000.00Marketing $10,000.00 $10,000.00 $10,000.00 $10,000.00 $10,000.00Supplies $13,000.00 $13,000.00 $13,000.00 $13,000.00 $13,000.00Interest $0.00 $0.00 $0.00 $0.00 $0.00Taxes -$3,248.41 $33,204.34 $97,072.85 $205,995.42 $288,724.91Other General and Admin Expenses $0.00 $0.00 $0.00 $0.00 $0.00Depreciation and Amortization $0.00 $0.00 $0.00 $0.00 $0.00

Total Expenses $147,151.59 $183,604.34 $285,572.85 $394,495.42 $1,058,254.91Net Income -$9,901.59 $191,645.66 $545,677.15 $1,142,754.58 $1,596,995.09

Income as a Percentage of Gross Sales 0 4.51 6.2 7.2 5.9

As a result of constructing Events by Andrea business plan, I am able to evaluate the economic opportunity, analyze industry trends and calculateinitial start-up costs. In addition, identify strengths, risks and areas for growth.

Developing Events by Andrea showcased my passion for the event planning industry. In addition, I gained experience in writing a business strategy plan, identifying a target market and creating points of differentiation to reduce competition.

Through market research and analyzing the event planning industry revenuetrend, I calculated a five-year forecast. Events by Andrea is projectedto earn over $1.5 million annually by end of fifth year of operating. By developing the pro forma financial statements, they serve as tools formeasuring the performance of the business and future activity.

PROJECT OUTCOME55

A special thank you to…

Thank you to each of The Art Institutes International Minnesota instructors that have fostered my passion for Design Management and have taught me the tools and techniques to further develop my professional growth.

Thank you to my husband Wade for giving me support each and every day to keep reaching for my dreams.

Thank you to my family and friends for supporting me in my educational journey.

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REFERENCES

Disclaimer: This portfolio is intended for educational purposes and non-commercial use only

Portfolio Design: Ryan Taylor, Graphic Designer, 4554 design

Editor: Becky Bates

Tagline: “IT’S IN THE DETAILS” – Inspired by Amber Greenwalt

Brand Awareness:• The Fashion Group International, Inc., New York Corporate Headquarters• The Fashion Group International of Minneapolis/St. Paul, Inc. Chapter• Macy’s Department Store, Minneapolis, Minnesota• A Guide to the Project Management Body of Knowledge (PMBOK Guide). Newtown Square, PA: Project Management Institute, 2008. Print• Rampata, Walt. “5 Ways Social Media Engagement Tools Can Boost Brand Awareness.” Social Toaster. Social Toaster, 21 Nov. 2012. Web. 12 Apr. 2013• ”What Is a Work Breakdown Structure?” What Is a Work Breakdown Structure? N.p., n.d. Web. 12 Apr. 2013.• ”Brand Awareness.” BusinessDictionary.com. N.p., n.d. Web. 14 May 2013• FGI logo provided by The Fashion Group International of Minneapolis/St. Paul, Inc. Chapter• Flyer image provided by Macy’s Department Store, Minneapolis, Minnesota

Project Management:• The Art Institutes International Minnesota Career Services Department• Vision Design Studio, Long Beach, California• “Project Management.” BusinessDictionary.com. N.p., n.d. Web. 14 May 2013• Eblast invitation and Portfolio Show logo provided by Vision Design Studio, Long Beach, California• Posters, ballots and sign-in sheet images provided by The Art Institutes International Minnesota Career Services Department• The Art Institutes logo provided by The Art Institutes of Pittsburgh Headquarters

Event Marketing:• The Art Institutes International Minnesota Admissions Department• The Art Institutes of Pittsburgh Headquarters• Saks Fifth Avenue OFF 5th Department Store, Minneapolis, Minnesota• “Event Marketing.” BusinessDictionary.com. N.p., n.d. Web. 14 May 2013• Passion For Fashion logo provided by The Art Institutes of Pittsburgh Headquarters• Saks logo provided by Saks Fifth Avenue OFF 5th Department Store, Minneapolis, Minnesota• Passion For Fashion runway pictures provided by Maggie Chan

Entrepreneurship:• IBISWorld Industry Report 56192 Trade Show and Event Planning 2012• IBISWorld Industry Report NN006 Wedding Services 2012• IBISWorld Industry Report 54161 Management Consulting 2012• IBISWorld Industry Report 71133 Concert and Event Promotion 2012• Barringer, Bruce R. Preparing Effective Business Plans: An Entrepreneurial Approach. Upper Saddle River, NJ: Pearson Prentice Hall, 2009. Print• “Entrepreneurship.” BusinessDictionary.com. N.p., n.d. Web. 14 May 2013• Events by Andrea logo designed by Andrea Renaud

ACKNOWLEDGEMENTS

Brand Awareness:• Thank you project team members: MacKenzie Hoffman, Kylie Erickson and Sam Brown• Guided inputs from: The Fashion Group International Minneapolis/St. Paul , Inc. Chapter• Further developing my skills in Project Management: Kevin Wilkinson, instructor at The Art Institutes International Minnesota

Project Management: • Becky Bates, Director of Career Services at The Art Institutes International Minnesota, for giving me the opportunity to express my knowledge and passion in event planning and project management• Co-workers: Angie Lira, Jeff Olson, Kelley Taylor, Jodi Gruenwald and Heidi Hemmer at The Art Institutes International Minnesota for all of your hard work in assisting me in the planning of the Portfolio Show• Thank you to the student workers for assisting Career Services at the Portfolio Show

Event Marketing:• Saks Fifth Avenue OFF 5th , Department Store, Minneapolis, Minnesota• Thank you Heidi Gilde for your support and partnership• Saks Fifth Avenue OFF 5th models for providing an entertaining runway show• Thank you to the student volunteers at The Art Institutes International Minnesota for your assistance with the runway show• Chef Amy Carter and her culinary class at The Art Institutes International Minnesota for preparing and serving refreshments at the Scholarship Event• Thank you Admissions staff for assisting me with my efforts to increase student participation for the Passion For Fashion Competition and Scholarship Event• Instructor Cari Gelle at The Art Institutes International Minnesota for her assistance at the Passion For Fashion Competition• Sarah Colvin for assisting me on project details• Director of Communications Anj Kozel for assisting me with Business Practices• Graphic Design artist and Photographer Maggie Chan for helping bring my ideas to life

Entrepreneurship:• Further developing my skills in writing business plans: Kevin Wilkinson, instructor at The Art Institutes International Minnesota

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ARANDREA RENAUDDESIGN MANAGEMENT

651 269 [email protected]