Anametrix Predictive Analytics Don’t Just Predict the Future – Create It! Anametrix Predictive Analytics is built to provide marketing organizations easy access to sophisticated statistical and forecasting models directly within the Anametrix interface, taking advantage of real-time, historical and contextual reference data unified by Anametrix. Anametrix Predictive Analytics supports a continuous improvement process that can only be achieved when marketers can access real-time data for rapid response and concurrently leverage multichannel analytics for enhanced accuracy. The resulting agile marketing allows users to: • Use real-time response, engagement and conversion rates as leading predictors to assess social and paid-campaign effectiveness and to optimize ads, content marketing or social media tactics on the fly. • Validate and improve the accuracy of predictive models by enriching and contextualizing real-time data with lagging predictors, such as sales, revenue and CRM actuals, as well as reference-data sources. Anametrix Predictive Analytics offers a Model Wizard that enables users to quickly and easily drag and drop desired fields into the model. At a Glance Anametrix Predictive Analytics enables marketers and analysts not only to predict the future, but to create desired outcomes using sophisticated forecasting and optimization models built on multichannel datasets. • Forecast paid and social- campaign performance • Improve real-time targeting • Identify predictors-to-purchase by buyer segments • Choose optimum channel strategies to drive new and repeat purchases • Determine cross-channel support and cannibalization • Optimize the marketing mix to drive revenue and profitability “Predictive analytics has the potential to transform marketing’s ability to drive revenue and profitability by applying sophisticated forecasting and optimization models on real-time data.” Wils Corrigan, Ph.D., Director of Data Science, Anametrix