Anametrix Campaign Analytics Advanced Campaign Analytics for the New Marketer Anametrix Campaign Analytics delivers a real-time, holistic view of campaign performance across the entire marketing mix – paid, owned and earned media. Marketers can measure the impact of traditional and digital media “buys” and company-owned assets like websites and Facebook pages, as well as the relationship to social buzz, virality and other earned media. Driving ROMI with Campaign Insights Superior knowledge from Anametrix Campaign Analytics supports better decision- making. Marketers need to go beyond basic campaign metrics to truly understand the highest-value customer segments, geographies and demographics. Campaign Analytics combines and analyzes data across multiple channels, breaking marketing silos to produce an accurate view of how buyers respond to marketing campaigns. Learn not just what consumers do, but how, why and where they buy. At a Glance Anametrix Campaign Analytics unlocks the power of data, delivering insights into what attracts consumers, encourages them to buy and converts them into loyal customers. • Combine and analyze data from paid, owned and earned media • Know how, why and where customers buy • Target new revenue opportunities • Optimize customer metrics and return on marketing investment “Anametrix lets users compare campaign effectiveness across channels, in real time, enabling quick decisions about which campaigns and channels should be allocated more or less resources.” Marisa Peacock, CMS Wire
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Anametrix Campaign Analytics
Advanced Campaign Analytics
for the New Marketer Anametrix Campaign Analytics delivers a real-time, holistic view of campaign
performance across the entire marketing mix – paid, owned and earned media.
Marketers can measure the impact of traditional and digital media “buys” and
company-owned assets like websites and Facebook pages, as well as the
relationship to social buzz, virality and other earned media.
Driving ROMI with Campaign Insights Superior knowledge from Anametrix Campaign Analytics supports better decision-
making. Marketers need to go beyond basic campaign metrics to truly understand
the highest-value customer segments, geographies and demographics. Campaign
Analytics combines and analyzes data across multiple channels, breaking
marketing silos to produce an accurate view of how buyers respond to marketing
campaigns. Learn not just what consumers do, but how, why and where they buy.
At a Glance
Anametrix Campaign Analytics
unlocks the power of data,
delivering insights into what
attracts consumers, encourages
them to buy and converts them
into loyal customers.
•Combine and analyze data from
paid, owned and earned media
•Know how, why and where
customers buy
•Target new revenue
opportunities
•Optimize customer metrics and
return on marketing investment
“Anametrix lets users compare campaign effectiveness across channels, in real time, enabling quick decisions about which campaigns and channels should be allocated more or less resources.”