Highlights No part of this document may be reproduced. Datamine owns patents, trademarks, copyrights and other intellectual property rights in this document and the presented products. This document does not give you any license to these patents, trademarks, copyrights, or other intellectual property. Datamine is a registered trademark. ‘use.your.data’ is a registered trademark November 2011, datamine ltd Campaign Management Platform
Datamine’s campaign management platform stands as a unified environment for designing and executing complex campaigns, of several types, across a wide range of channels.
Campaign Data Analysis Based on datamine’s Segment Designer as the rule definition toolkit for the formation of complex target groups and the interactive customer profiler, it sets new standards in target group design and analysis. Analyze your campaigns through extensive performance analysis & reporting – including OLAP models. Get insight on factors, demographics, resources or other attributes affecting campaign performance. Via suitable integration, CM extends existing Business Intelligence/ Customer Analytics infrastructure through systematic campaign and customer response data feeds.
Campaign Response Modeling Improve your campaigns through systematic campaign response analysis & modeling: our data-mining models can unveil patterns explaining responses or even inspiring new contact & communication strategies.
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Highlights
No part of this document may be reproduced. Datamine owns patents, trademarks, copyrights and other intellectual property rights in this document and the presented products. This document does not give you any license to these patents, trademarks, copyrights, or other intellectual property. Datamine is a registered trademark. ‘use.your.data’ is a registered trademark
November 2011, datamine ltd
Campaign Management Platform
So
urc
e S
yste
ms
Customer Analytics API
Historical data on:
Customer data
Purchase & Payment
history
Segment Definitions &
Rules
Customer Datamart
ET
L c
om
po
nen
ts
Campaign management
server
Campaign administration,
release engine, segment
designer, reporting and
performance assessment
Campaign API
Reporting server
Reporting objects/ specific
implementations along with
server-side components and
mechanisms
Infrastructure
Customer Analytics architecture
Customer value,
Segmentation & Analytical
models
External models – automated
with evaluation & refresh
strategies
Campaign repository
Segments & target groups
Exclusion lists & unification
rules
Performance data
Campaign Database
Application layer
Insight Reporting Specialized environment for dynamic
report generation, via cubes
Provide customer insight, campaign
performance analysis, segment profiling
and custom perspectives
Based on powerful OLAP models with a
wide range of dimensions and measures.
Customer Value & Segmentation Standard segmentation schemes