GCSE MEDIA STUDIES COURSEWORK ASSIGNMENT 1: PRINT ADVERTISING ASSESSMENT CRITERIA ANALYSIS 10 MARKS: TWO DETAILED RADIAL ANALYSIS OF PROFESSIONAL ADVERTS, AND AN ANALYSIS OF THEIR OWN ADVERT PRODUCTION 5 MARKS: AN ORIGINAL COMPLETED ADVERT WITH PLANNING SKETCHES
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GCSE MEDIA STUDIES COURSEWORK ASSIGNMENT 1:PRINT ADVERTISINGASSESSMENT CRITERIAANALYSIS 10 MARKS: TWO DETAILED RADIAL ANALYSIS OF PROFESSIONAL ADVERTS, AND AN ANALYSIS OF THEIR OWN ADVERTPRODUCTION 5 MARKS: AN ORIGINAL COMPLETED ADVERT WITH PLANNING SKETCHES
KEY TERMINOLOGYFancy words to make your work more mature:
Unique Selling Point (USP)
Psychographic Profile
Imperative
Synthetic Personalisation
Learning Aim:To learn the
meanings of these words, and apply them to your own
creative work
USP (UNIQUE SELLING POINT)Something that is special about the product.What does this have that no other product has to offer?
Based on these adverts what are the USPs of the following products?
IMPERATIVEA command given through language. Within the world of advertising this is the language of persuasion, telling the audience to engage in the brand
Q. How does this advert use an imperative to promote its brand identity?
Think about the psychological impact of the images and the text
SYNTHETIC PERSONALISATIONThis is an excellent term to use when analysing adverts as almost any advert uses this technique. But what does it mean?
Synthetic –meaning something is artificial
Personalisation- an illusion of a connection with an audience
Therefore this refers to the method of attempting to mimic a personal relationship between the product/model representing the product and the audience.
How do the following adverts create synthetic personalisation?
CREATIVE TASKUsing Photoshop you are going to design a new print advert for the product (and brand) you created last lesson. You are now going to develop and consolidate your idea by adding the following marketing techniques:
1. A clear USP2. Use of imperatives3. Synthetic Personalisation4. Appealing to a specific psychographic group
Assessment Criteria
Flair & Creativity
Fit for purpose
Appropriate
Everyone should be aiming for full marks on their production task.
What do you need to do to create an advert which is suitable for a specific audience, sells the product and demonstrates flair and creativity?
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