An Open Letter to Brands on Twitter About Tweeting During Crises

We get it.You want to show us

human,that you care,

that you are about more

than just

that you are

you.

((and Twitter can be a great and appropriate place to do these things)

so you tell us you are

and make sure we know that

and that

and

etc. etc. etc.

Perhaps you are worried that

if you don’t tweet about a given crisis,

Your followers will think you are

callous or on the “side” of the terrorists or the explosion or the sinkhole.

We won’t.We won’t notice you at all

if you don’t tweet about the crisisor don’t tweet*during the crisis

*unless tweeted to

and occasionally, even for a brand, it is okaynot to be noticed, even

just and fitting

not to be noticed*.

*C’mon, I’m only talking a few hours here.

So, please, unless you have useful information to impart to your followers about or during a crisis--

telling us that you are thinking and praying--

(you can use the time you spend going respectfully silent on Twitter--so others can disseminate important information uninterruptedby tweets that ultimately come off as commercials--

to think and pray)

and that silence willshow us

that you are

human,,

that you care,

that you are about more

than just you.