An Introduction to Social Media

Social Media: An Introduction

Aren GrimshawThe Cornwall Hub - February 2009

Social Media - Introduction

• What is it?• What can it do for me?• Who’s using it?

• How do I learn more?

Social Media – Why?

• Gain new business• Increase customer loyalty• Identify trends / niches

• Promote your business• Manage your reputation• Carry out effective research

• Improve collaboration

Social Media – General Overview

• The ‘Read Write Web’ / Web 2.0• Aided by new technology• Construction of words, pictures, audio & video

• Shared meaning among communities• User Generated Content (UGC)

Social Media – Then and Now

Company

PrintedMarketing

Website

User

User

Company

Web

Social Media – Blogs VLogs Microblogs

Social Media – Social Networks

Social Media – Wikis

Social Media – Doc, Vid and Slide Sharing

Social Media – Social Bookmarking & Tagging

Social Media – Examples

• Business Cornwall• Surfers Against Sewage• Mission Pie

Social Media – Business Cornwall

Social Media – Business Cornwall

RSS

Social Media – Business Cornwall

Social Media – Business Cornwall

Social Media – Business Cornwall

Social Media – Business Cornwall

Social Media – Surfers Against Sewage

Social Media – Surfers Against Sewage

Social Media – Surfers Against Sewage

Social Media – Mission Pie

Social Media – Mission Pie

Social Media - Conclusion

• What is it?• What can it do for me?• Who’s using it?

• How do I learn more…

Social Media – How do I learn more?

• www.uknetweb.com/blog• www.greatinternetmarketing.co.uk

• Find me on Facebook, LinkedIn and Twitter

• Free Social Media Taster CourseThursday April 2nd 2009

• Training and Coaching Packages