What is Social Media Scott Gray
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What is Social MediaScott Gray
What is SocialMedia?
A collection oftools…
(more like these)
that facilitates...
Credit: Ben Werdmuller http://www.flickr.com/photos/benwerd/
the creation ...
and sharing ...
Credit: Jason Staten http://www.flickr.com/photos/jasonstaten/
of stuff.
Stuff?
Stories
Information
Information
Reviews
News
“There's a plane inthe Hudson. I'm onthe ferry going topick up the people.Crazy.”
10:36 PM Jan 15th from TwitPic
Views 486,314
And could takethe form of..
Text
Video
Photos
Why should youcare?
Let’s look at some stats...
Two thirds of the globalInternet population visit
social networks
Nielsen, Global Faces & Networked Places, 2009 Credit: Christian & Cie http://www.flickr.com/photos/christiangates/
10% of totalinternet time isspent on a socialnetwork
Source: Nielsen, Global Faces & Networked Places, 2009 Credit: Catherine http://www.flickr.com/photos/mayeve/
Social Mediarecently displacedEmail as 4thmost popularactivity on theInternet.
Source: Nielsen, Global Faces & Networked Places, 2009 Credit: Esparta http://www.flickr.com/photos/esparta/
13 HOURS of video are
uploaded to YouTube EVERYMINUTE…
… it would take 413+years to watch everyvideo.
100,000,000 videosviewed on YouTubeevery day
Credit: Jared http://www.flickr.com/photos/generated/
The number ofminutes spenton Facebookevery day.
Credit: Mark Auer http://www.flickr.com/photos/thegeekshallinherittheearth/
Social Media istransforming marketing.
It’s taken themega-phone usedby advertisers
Credit: altemark http://www.flickr.com/photos/altemark/
… and given consumersa bigger one.
“Technology is shiftingpower away from theeditors, the publishers,the establishment, themedia elite. Now it’s thepeople who are takingcontrol” Rupert Murdoch
Mogul
The digital mega-phones
(a miniscule selection)
(Again) So why should youcare??
With so muchcontent beingcreated, it’slikely thatpeople aretalking aboutyou too.
Social Media andbrands.
Contrary towhat manytraditionalmarketersbelieve…
.. a brand is not just a logo
… neither is it just what marketersadvertise it to be.
“A brand is theintangible sum of aproduct’s attributes:its name, packaging,price, its history, itsreputation and theway it’s advertised.”
David OgilvyAdvertising god
Reputationis the oneattribute that’sout of themarketers’hands…
… and in themind of theconsumers’.
What people sayabout yourcompany impactsothers’perceptions ofyou.
“..consumersaround the worldplace their highestlevels of trust inother consumers.”
Nielsen Global Survey, 2007
“Your brand is nostronger than itsreputation - andwill increasinglydepend on whatcomes up whenyou are Googled”
Alan JenkinsCommunications Consultant
There are conversationsabout YOU happening outthere, that are easy to find.
And JOIN!
Are you listening?
Have you joined in?
Or are you being left out?
Who got it right?
67% of funds raisedcame via online
Credit: Iceman9294 http://www.flickr.com/photos/iceman9294/
Obama Election campaign by numbers:
• Facebook fan page: 3,279,102 fans (McCain 620,539)
• MySpace: 1,043,850 (218,172)
• YouTube: 1824 videos, 20m channel views (330/2.2m)
• Twitter: 137,206 followers (4848)
• Collected 13 Million email addresses
Credit: EricaJoy http://www.flickr.com/photos/ericajoy//
2 Million users 35,000 volunteer groups 400k blog posts
myBarackObama.com
Obama won where it counted -online, by providing various spacesfor fans to become campaigners.
Credit: EricaJoy http://www.flickr.com/photos/ericajoy/
Facebook pages - fishing where thefish are.
Credit: EricaJoy http://www.flickr.com/photos/ericajoy/
Highly customisable
Credit: EricaJoy http://www.flickr.com/photos/ericajoy/
Celebrate your brand advocates
Credit: EricaJoy http://www.flickr.com/photos/ericajoy/
Integrating other content
Credit: EricaJoy http://www.flickr.com/photos/ericajoy/
It’s not all kids!
Credit: EricaJoy http://www.flickr.com/photos/ericajoy/
United breaks guitars
+5 Million viewsTopped the US & UK iTunes chartsUnited’s Share price dropped 10% ($180m)
To conclude..
You can’t beatthem..
… so join them
“The future ofmarketing is notabout doing andsaying things TOpeople”
“The future ofmarketing isabout doingthings WITHand FORpeople”
Paul IsaksonDigital Strategist
Your action plan
Stop.
Collaborate.
And listen.
Stop.
Listen.
Start interacting.
That’s it!
Questions?
Twitter & the rise of the personalbrand.
Credit: EricaJoy http://www.flickr.com/photos/ericajoy/
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