An Executive View on Cloud Service Brokers - Cloud Solutions in a CSB Model Cloud Expo West 2013

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Hitachi Consulting An Executive View on Cloud Service Brokers C l o u d S o l u t i on s i n a C l o u d S e r v i c e B r o k e r M o d e l

| © Copyright 2013 Hitachi Consulting 2

• Understand Emerging Trends in Multi-Cloud Governance

• Considerations for Cloud Service Broker Strategy for Enterprise Multi-Cloud

Presentation Overview • The New IT Landscape

• Complex Multi-Cloud Management & Governance

• Cloud Service Broker Strategy, Approach & Enterprise Business Value

Today’s Presentation Available at: • http://www.slideshare.net/chadmlawler

Todays Purpose:


http://www.slideshare.net/chadmlawler



www.linkedin.com/in/chadmlawler

www.cardcloud.com/chadlawler

Chad M. Lawler, Ph.D. Director of Consulting Services

Cloud Computing

14643 Dallas Parkway, Suite 800, Dallas, Texas 75254

Office: 469.221.2894

Email: [email protected]

www.hitachiconsulting.com/cloud

Chad M. Lawler, Ph.D. Director of Consulting, Cloud Computing Practice - Hitachi Consulting

• Advising Cloud Service Providers – Working with leading CSPs providing consulting services for

CSP strategy, planning, marketing analysis & research, product & service development, go-to-market

planning/ launch and internal process assessment optimization and automation

• Enabling Cloud Adoption - Providing an extensive portfolio of cloud adoption consulting services

to help businesses and organizations adopt, develop and implement cloud services and enable cloud

transformation.

• Cloud Service Brokerage & Multi-Cloud Governance – Delivery consulting and solutions to

positions CIOs to become Cloud Service Brokers for their organizations to centralize and streamline

management of multiple cloud services use, providing a single point of transparency, accountability,

sourcing and governance control

• Cloud Consulting, Executive Strategy & Planning

• Cloud Product & Service Development

• Cloud Competitive Market Analysis

• Cloud Go-to-Market Strategy & Product Launch

• Cloud Marketing & Sales Messaging, IP & Collateral

• Cloud Service Provider Advisory & Service Development

• Cloud Business Case Development & Financial Modeling

• Public, Private & Hybrid Cloud Computing

• Cloud Service Governance Frameworks Consulting

• Cloud Service Broker Solution Consulting

http://www.linkedin.com/in/chadmlawler

http://www.cardcloud.com/chadlawler


The Cloud Evolution – Where We Are Going

Predictable Cost, Flexible Use, Lower Risk, Automation


IT OPERATIONS + MULTI CLOUD

Legacy Coexistence with Cloud Migration and New Cloud Apps

Multiple Application Spread Across Environment Legacy & Cloud

Selective Outsourcing and Managed services

Private, Public and Hybrid Cloud Utilization

DATACENTER

Traditional Data Center

On-site Traditional Infrastructure

Dedicated with Limited

Virtualization

Internal Application Provisioning

PRIVATE CLOUD

Next Generation Datacenter On-site Private Cloud IaaS Utility

Dedicated On-Site Infrastructure


PUBLIC CLOUD

Regional Datacenter 2 Regional Datacenter 1

Public Cloud Datacenter Off-site Utility

Pay-as-You -Go Consumption

External Application Provisioning

HYBRID CLOUD

Hybrid - Public/Private/Virtual Private

Enterprise Datacenter On-Site + Off-site Utility

Dedicated Infrastructure + Utility

Internal + External Provisioning

Next Generation Datacenter Transition

Enterprise Cloud Model - Multi-Source Hybrid Public/Private Mix

Cloud is Changing Business & IT

The New IT Landscape


Cloud Business Value Drivers

Scalability & Rapid

Agility Focus on Business Financial Flexibility

$


Cloud Technology & Business Challenges

Security Standards Governance &

Compliance

Application

Migration


But... How to Achieve Cloud Business Value?

The New IT Landscape Uncertainty &

Disruption

Integration, Migration

& Transition

Cloud Application

Development

Business Case

Legal & Regulatory

Security Risks

SLAs & Application

Performance

Standards,

Compatibility & Lock-In

Governance &

Management

Cost Visibility, Control &

Savings

? PUBLIC CLOUD

PRIVATE CLOUD


Complex Multi-Cloud Management & Governance


Cloud Ecosystem

Your Business Optimized Enterprise

Cloud Environment

Cloud Complexities & Challenges - Barriers to Business Value

Cloud Complexities & Challenges

SaaS IaaS PaaS

Services

Providers

Consumers

Adoption

Sourcing

Procurement

Billing

Cost Controls

Multi Hybrid Cloud

Integration

Aggregation

Customization

On-Boarding

SLAs

Performance

Availability

Scaling

Security

Management

Lock-In

Governance




SaaS IaaS PaaS

Services

Providers

Your Business

Business and End

Users Circumventing IT

Increasing

Shadow IT

YOUR CENTRAL IT Cloud Ecosystem


Need for Multi-Cloud Consumption & Management

In The New IT Landscape

CIO

CENTRAL IT

Need for Centralization, Standardization & Governance

Traditional On-Premise PRIVATE CLOUD PRIVATE CLOUD

Central Self Service

Cloud Service Catalog

Solution Design

Integration

Management

Billing & Chargeback

Governance

TCO Visibility & Cost Control

Comparison

Procurement

Provisioning

Deployment

Are you equipped to manage multiple private clouds?

How will you manage multiple CSPs and solutions across different platforms? Who manages this?

How can you deliver service choice while also controlling and managing costs?

Currently, you manage this…




Strategy? What capabilities, savings or services?

What is the business case, cost & ROI?

How to develop a solution?

Which applications to which Cloud?

Implementation ? How to integrate, source & procure?

How to implement, migrate & transition?

Governance? How to secure, operate & manage?

How to control resources & costs?

PUBLIC CLOUD

PUBLIC CLOUD

PRIVATE CLOUD

DATACENTER

HYBRID CLOUD




Application Migration

Enterprise

Applications

Complex Application & Workload Fit

Matching & Transition Process PUBLIC CLOUD

PUBLIC CLOUD

PRIVATE CLOUD

DATACENTER

HYBRID CLOUD ? Complex Multi-Cloud Procurement,

Provisioning, Management & Governance


Need for Multi-Cloud Consumption & Management

Which Applications?

Best Business Value for Cloud Where do you need the most flexibility?

Which applications require scale?

Where do you need to reduce costs?

Where can you gain the most agility?

Ideal Candidate Applications Non-Legacy Application

Can be virtualized

Content collaboration, & communication

Email & Web services and applications

Ideal Workloads On-Off Batch processing, Cyclical or

Unpredictable

Uncertain or inconsistent demand

Require rapid provisioning or scalability

Which Cloud?

Public Cloud Rapid provisioning, massive scale

Greater elasticity, tightly controlled costs.

Also ideal for temporary environments

Private Cloud / Hosted Cloud Appropriate for higher security needs

Enables more control over infrastructure

Enables higher degree of configuration

Hybrid Cloud Best of both Public and Private though

the potential scale could place a burden

on the Private Cloud

Content Migration Workloads moved quickly with minimal

business disruption with cloud services

Performance Optimization Optimize cloud solution designs,

platform selection, deployment,

procurement, provisioning, management

and governance

Security & Availability Select target cloud infrastructure based

on application and data security and

availability requirements

How Do I Get There?


Cloud Transformation & Transition - Need A Strategy & Must Plan It

Transition

Roadmap

Assess

Strategy

Operate


Multi-Cloud The Need for Choice and Control

In The New IT Landscape

Managing Cloud Complexities and Disruption

Cloud represents a disruptive change for both business and IT

But with this comes increased complexities and expanded management and integration scope

Leveraging the cloud requires more than just technology migration

A New Approach is Required

For designing, building and operating solutions in the new hybrid multi-cloud service model

A common methodology across multiple cloud providers and internal infrastructure

Along with a centralized approach to unify provisioning, procurement, metering and control

Better

Hitachi Consulting Multi-Cloud Governance & Cloud Service Brokers D e f i n i t i ons , S t r a t eg y, A p p r oa c h & B u s i n e s s Va l u e


Defining a Cloud Service Broker (CSB) - Definition & Roles (Gartner)

– Model for conducting cloud service governance and integration as a service

– Manages the use, performance and delivery of cloud services

– Service relationship intermediary between service consumer and provider

– Provides intermediation, aggregation, customization & arbitrage

PUBLIC CSP 2

PRIVATE CLOUD

PUBLIC CSP 1

CLOUD SERVICE BROKER CLOUD CONSUMERS

PRIVATE CLOUD


Consumptions & Maintenance

Makes it easier to consume and maintain cloud services from multiple providers

Complexity

Removes cloud complexity and burden of work customers consuming cloud

Consolidation

Consolidates 3rd part technical and commercial interfaces for cloud consumers

Governance Via Single Pane of Glass

Provides a ‘one stop shop’ for procurement and management of cloud solutions

Gartner Cloud Service Brokerage (CSB) Definition

http://www.gartner.com/it-glossary/cloud-service-brokerage-csb/ Source:

Defining a Cloud Service Broker (CSB) - Definition & Roles

Enterprise Function, Roles & Business Value

http://www.gartner.com/it-glossary/cloud-service-brokerage-csb/










CSB Primary Functional Roles Adding Value to Cloud

CUSTOMIZE

INTEGRATE

AGGREGATE

Service Integration - Making separate, independent

services work together in an improved fashion, with

substantial new value as a result of integration

Service Aggregation - Delivering two or more services

to consumers in scale with no net-new services but value in

combination (NIST, combines multiple services into one or

more services)

Service Customization - Altering or improving a service

with enhanced net-new functionality (NIST “Intermediation”,

enhances a service, improves capability, provides value-

added functionality)

Source: “Three Types of Cloud Brokerages Will Enhance Cloud Services.”

http://www.gartner.com/DisplayDocument?ref=g_search&id=973412&subref=simplesearch

NIST Cloud Computing Reference Architecture

http://www.nist.gov/manuscript-publication-search.cfm?pub_id=909505

http://www.gartner.com/DisplayDocument?ref=g_search&id=973412&subref=simplesearch







CSB Primary Functional Roles - Addition Role (NIST)

Service Arbitrage - Similar to aggregation but also

enables service choice and flexibility to choose services

from multiple providers, along with measurement,

comparison and contrast capabilities to evaluate best fit

ARBITRAGE

?

Source: NIST Cloud Computing Reference Architecture








IT OPERATIONS + MULTI CLOUD

Legacy Coexistence with Cloud Migration and New Cloud Apps

Multiple Application Spread Across Environment Legacy & Cloud

Selective Outsourcing and Managed services

Private, Public and Hybrid Cloud Utilization

DATACENTER

Traditional Data Center

On-site Traditional Infrastructure

Dedicated with Limited

Virtualization


PRIVATE CLOUD

Next Generation Datacenter On-site Private Cloud IaaS Utility

Dedicated On-Site Infrastructure


PUBLIC CLOUD

Regional Datacenter 2 Regional Datacenter 1

Public Cloud Datacenter Off-site Utility

Pay-as-You -Go Consumption

External Application Provisioning

HYBRID CLOUD

Hybrid - Public/Private/Virtual Private

Enterprise Datacenter On-Site + Off-site Utility

Dedicated Infrastructure + Utility

Internal + External Provisioning

Next Generation Datacenter Transition

Cloud Service Broker Strategy

The New IT Landscape - Governance & Control

CLOUD SERVICE BROKERS

Integrates, Aggregates & Customizes Multi-Cloud Environment Infrastructures


Example Multi-Cloud Management Cloud Service Broker Process

Governance & Cost Controls

Cloud Solutions Design

Compare & Contrast Scenarios

Source & Procurement

Automate Cloud Implementation

Management Configuration

Application & Data Deployment

Solution Template Applied to Multiple Cloud Infrastructures

Match to Best-Fit Cloud Based on Like-for-Like Comparison, SLAs,

and Total Cost of Solution

Unified Procurement Process with Solution BOM Compiled & Ordered

Automated Solution Launch with API-Based Deployment

Structured Process for Application Deployment and Data Transition

Central Management Console and Monitoring with Tools Integration

Capabilities

Central Request & Approvals with Ongoing TCO Controls


Multi-Cloud Management for Choice, Control and Savings

Mid Market IT Organization

Enterprise IT Organization

Federal & State

Government IT

Organizations

Public IaaS

CLOUD SERVICE BROKER

Integrate, Aggregates & Customizes Multi-Cloud

Centralization, Standardization & Governance

Central Self Service

Cloud Service Catalog

Solution Design

Integration

Management

Billing & Chargeback

Governance

TCO Visibility & Cost Control

Comparison

Procurement

Provisioning

Deployment

Public IaaS

Private Cloud


CSB Enterprise Business Value - Choice, Control & Savings

Control - Central cloud solution design, automated provisioning

and integrated governance through a 'single pane of glass‘, a one-

stop-shop & marketplace for cloud sourcing.

Savings - Cloud solution TCO comparison and optimization

among multiple cloud infrastructures to deliver on the lowest-cost

cloud solution.

Choice - Solution comparison and choice among public and

private cloud providers with integrated cloud service delivery and

procurement deployment automation from multiple providers.

CHOICE

CONTROL

SAVINGS

$


Future Cloud Direction - Increased Cloud Use & Move to Brokers

Increased Cloud Consumption with Enterprise Capabilities

Accelerated IaaS, PaaS & SaaS use with need for more adoption efficiency

Need for automation, integration, aggregation, governance & management for hybrid cloud

Lack of cloud skills, resources more difficult to find/acquire, cloud talent gap grows

Cloud Service Brokers - Increasing Maturity & Capability

Rapidly evolving arena within the cloud ecosystem with an array of service capabilities

Market shifting to cloud service brokers to solve cloud consumption and complexity issues

Focused on meeting the need for multi-cloud management, centralization and governance

Next generation cloud service management software is already offering brokering capabilities


Proprietary & Confidential, All Rights Reserved

General Services Administration (GSA) CSB RFI

• GSA Federal Acquisition Service (FAS) Cloud Brokerage Request for Information

– July 17, 2012

– Agency: General Services Administration

– Office: Federal Acquisition Service (FAS)

• Alternative Cloud Acquisition Models

– GSA is seeking information about alternative models and/or solutions for future cloud acquisition vehicles and processes that further these goals.

• GSA Cloud Service Broker

– One emerging concept in cloud computing is that of a 'cloud broker' or an entity that manages the use, performance and delivery of cloud services, and negotiates relationships between Cloud Providers and Cloud Consumers.



General Services Administration (GSA) CSB RFQ

• GSA’s Cloud Services Brokerage Proof of

Concept (POC) Demonstration Project

– August, 2013, POCs to Test Leading CSB Platforms



DOD Designates DISA as the Cloud Service Broker

Designation of the DISA as the DOD Enterprise Cloud Service Broker

June 26, 2012

Ease of Cloud Use with a Focus Point for Cloud Services

Leverage of an Array of Private Cloud & Commercial Cloud Services

“We are moving to an enterprise cloud environment that provides tangible benefits across the department…This strategy lays the groundwork... for achieving cloud adoption within the department. ”

Teri Takai, Defense Department CIO



DOD Designates DISA as the Cloud Service Broker

fDOD • DISA Enterprise DoD CSB – Manage the use, performance & delivery of cloud

services

– Negotiate relationships between cloud providers & DOD

• Enable Cloud Services & Decrease Costs – Enable the DoD to best leverage cloud services – Make it easier, safer, and more productive to navigate,

integrate, consume, extend and maintain cloud services

• Consolidate Cloud Demand & Customize Services – Organizational focus point to consolidate cloud service

demand

– Negotiate for the best service usage rates across the DoD.

– Enable DoD to tailor availability and delivery of cloud


SIs, Consulting Firms & IT Organizations Becoming CSBs


Multi-Cloud Governance Need Drives CSC to Buy Servicemesh


Empowering IT as the Cloud Service Broker

IT must evolve to function similar to cloud providers and manage hybrid multi-cloud

IT focus shifts from managing IT to services, clouds, outsourcers & relationships

A single point of transparency, accountability, sourcing and governance control is required

CIOs are positioned to become Cloud Service Brokers for their organizations

CIO

CENTRAL IT

CLOUD SERVICE BROKER

Better

Hitachi Consulting Our Cloud Consulting Solutions Portfolio C S P E n a b l e me n t , C l o u d A d o p t i on , B r o k e ra ge & G o ve r n anc e


What We do in the Cloud

Cloud Solutions Offering Summary

TRANSITION

STRATEGY Cloud Strategy - Deliver proven cloud adoption strategies. Help

our clients develop and implement effective private cloud adoption

strategies through expert strategic advice, education, planning

assessments and road mapping.

Cloud Transition - Cloud-enabling application portfolios to

empower IT transformation. Enable clients to transition to cloud solutions

with proven methodologies, solutions and tools.

Enabling Cloud Adoption – Enable cloud transformation

by providing a portfolio of cloud adoption services to help businesses

transition to cloud solutions.

ADOPTION

CSPS Advising Cloud Service Providers We work with leading CSPs providing consulting services for CSP

strategy, planning, marketing analysis & research, product & service

development and go-to-market planning & launching.



Our Complete Cloud Consulting Solutions Summary

Cloud Service Brokerage

(CSB) Consulting

Enterprise Public & Hybrid Cloud IaaS

HDS Big Data & Private Cloud Solutions

Oracle Public & Private Cloud Solutions

Microsoft Public & Private Cloud Solutions

SAP Cloud Solutions

Supported Cloud

Platform Solutions

HDS Big Data & Private Cloud

Oracle SaaS & Private Cloud

Azure PaaS, Hyper-V Private Cloud

SAP SaaS & SAP HANA

Savvis AWS

Terremark Other

Cloud Adoption

Consulting Cloud Transition

Services

Strategic Advisory Road

Mapping

Cloud Application

Development Services

CSB Strategic Advisory,

Education & Planning

Governance Framework &

Change Management

CSB Enablement &

Solution Implementation

Cloud Service Provider

(CSP) Consulting CSP Strategy & Service

Planning

CSP Product & Service

Development

CSP Go-to-Market Planning

& Launch


The way organizations are consuming IT services is evolving, driven by the

cloud and mobile era. Cloud enables new IT service delivery models. This

represents a disruptive change for both business and IT, but with this comes

increased complexities and expanded management and integration scope.

Leveraging the cloud requires more than just technology migration. It requires a

new approach for designing, building and operating IT solutions in the new cloud

service delivery model.

This, in turn, requires a common methodology across multiple cloud providers

and internal infrastructure, along with a centralized approach to unify

provisioning, procurement, metering and control.

Our cloud workshop will helps organizations get started in the cloud with the

right strategy, methodology and a proven tactical approach to enable the

business value of cloud.

Get Started Today - Strategic Cloud Workshop


Get Started Today - Strategic Cloud Workshop

Application Portfolio Assessment

Where are you now?

Cloud Migration Strategy,

Roadmap & Transition

Where you want to be… And how to get there.

Business Issues to Solve with Cloud 1

Strategy & Roadmap to Transition 2

Approach & Solution to Migrate 3


Connect with Me:

www.linkedin.com/in/chadmlawler

Today’s Presentation Available at: http://www.slideshare.net/chadmlawler

Chad M. Lawler, Ph.D. Director of Consulting Services

Cloud Computing

14643 Dallas Parkway, Suite 800, Dallas, Texas 75254

Office: 469.221.2894

Email: [email protected]

www.hitachiconsulting.com/cloud/


http://www.linkedin.com/in/chadmlawler


Better


An Executive View on Cloud Service Brokers - Cloud Solutions in a CSB Model Cloud Expo West 2013

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