An Action Plan for Seamless Mobility in North West Europe

An Action Plan for Seamless Mobilityin North West Europe

Eu

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Reco

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sS-MAP 2030

Ab

ou

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nap

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SEAMLESS MOBILITY SEAMLESS MOBILITY SEAMLESS MOBILITY SEAMLESS MOBILITY SEAMLESS MOBILITY SEAMLESS MOBILITY SEAMLESS MOBILITY SEAMLESS MOBILITY

SYNAPTIC (‘Synergy of New Advanced Public Transport Solutions Improving Connectivity in North West Europe’) is an EU-funded INTERREG IVB cluster of four North West European transport projects: RoCK (Regions of Connected Knowledge), BAPTS (Boosting Advanced Public Transport Systems), SINTROPHER (Sustainable Integrated Tram-Based Transport Options for Peripheral European Regions), and ICMA amobilife (Improving Connectivity and Mobility Access).

It brings together 52 partner organisations from 8 countries in North West Europe with the common objective: to enhance the framework conditions for intermodality and seamless door-to-door journeys.

S-MAP 2030 (Seamless Mobility Action Plan for 2030) presents policy and investment recommendations to help build a system of seamless door-to-door journeys by public transport in the North West Europe (NWE) region, focused on the needs of the individual traveller. It sets out a vision and guiding principles that will help achieve a radical improvement in daily door-to-door journeys in NWE by 2030 by providing recommendations for policy changes and investment initiatives at EU, national and regional levels, and by identifying opportunities (“de-velopment potentials”) and market barriers (“crunch points”) that need to be unlocked to facilitate seamless journeys.

Contents:

About Synpatic 2

About S-MAP 2030 3

The S-MAP 2030 Vision 4

Scenario: Today’s Reality | A Journey in 2012 6

Scenario: The Vision realised | A Journey in 2030 7

Best Practise - Case Studies 8

Experience: Achieving the S-MAP 2030 Vision 10

The Traveller Perspective 10

The Mobility Manager Perspective 13

The Seamless Mobility Action Plan for 2030 14

Acknowledgements 16

2

Neither the European Commission, nor any person acting on behalf of the Commission, is responsible for the use which might be made of the information contained in this publication. The views expressed in this publication have not been adopted or in any way approved by the Com-mission and should not be relied upon as a statement of the Commis-sion‘s views.

Ab

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0 S-MAP 2030’s Target AudiencesS-MAP 2030 is based on an analysis of journeys complet-ed in the NWE region in 2012, on expert reviews of cur-rent European good practice, and on consultations and round table seminars with transport experts and passen-ger organisations, which are published and available separately (S-MAP 2030 Technical Report, November 2012; S-MAP 2030 Technical Report of NWE Journey Au-dits, November 2012).

S-MAP 2030’s key target audiences are:

This Action Plan has been produced with extensive consul-tation with transport and passenger organisations in Mem-ber States, the European Commission, and the European

table seminars attended by experts from industry, national government organisations, European organisations and the

SEAMLESS MOBILITY SEAMLESS MOBILITY SEAMLESS MOBILITY SEAMLESS MOBILITY SEAMLESS MOBILITY SEAMLESS MOBILITY SEAMLESS MOBILITY SEAMLESS MOBILITY S

Seamless Travel Europe-Wide, 2030European transport planners have taken a global lead in challenging old orthodoxies, developing a new way of looking at the problem. Instead of viewing the time spent in travelling as an inconvenience, and the trans-port interchange as a ‘penalty’, they can be looked at as opportunities. The quality of a journey matters as much as its duration. Across Europe, the evidence is that car use has peaked: travellers are increasingly avoiding con-gested highways in favour of high-quality public trans-port as the primary mode of travel (S-MAP 2030 Technical Report, November 2012). This new thinking starts with the needs and preferences of the individual traveller for a smooth and seamless door-to-door journey – ‘from any A to any B’ – linked seamlessly from the “fi rst kilometre/mile” to the “last kilometre/mile” using the most convenient and appropriate combination of transport modes, including public transport, walking, cy-

It means improving both the instrumental features of the trip - the directness and convenience of the journey from A to B – and also its affective features - the quality of the trav-

3

Achieving Seamless Mobility: Three Basic Principles

Journeys become coordinated, integrated and easy to use, with points of friction between different stages removed or

while the delivery of transport services involves considerable underlying complexity for providers, it is simple for

Achieving Seamless Mobility: T

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4

route runs through the middle of the residential areas and provides the quickest link into

access to public transport is available at the start of every

>

Public transport becomes much more attractive as more destinations are served and journey time becomes more

>

Connections between services are well integrated, with little delay, and interchanges

>

is being redeveloped into a hub of opportunity including major public realm impro-vements, new employment and

>

Delivering seamless mobility requires a change in mindset for many transport agencies and operators. The key to this change will be thinking from (and for) the traveller’s perspective. A new vision is needed, creating seamless mobility with the following ten key elements:

1. Journeys are more productiveFrom 2012: The speed paradigm:often emphasises speed, evidence shows that travellers increasingly value and use travel time in a manner that is

To 2030: The productivity paradigm:ient services remain important, improved services and

losophy - not “as fast as possible”, but “as fast as

needs: their trains connect at major interchange hubs at the

2. Personalised mobility is universal: modules comprising technologies and systems are seamlessly integrated according to individual needsFrom 2012: Individual operator businesses: Transport operators work to maximise their business returns and optimise their individual services, often in competition

To 2030: Integrated mobility services: Mobility providers

sonalised solutions for customers; companies may not always offer every module, but one module connects to

3. Services are coordinated, integrated and easy to useFrom 2012: Service information and connections lack integration: Timetables for different services are devel-oped and published separately, without consideration of

connections is lacking and the physical connections them-selves are often diffi cult or inconvenient, especially for

To 2030: Services and information are coordinated and demand responsive: Information about individual services is coordinated seamlessly in response to individual


5

4. Information and communications technology assists the journey experienceFrom 2012: ICT is poorly targeted and delivered: Electronic timetabling, booking systems, journey information, internet

To 2030: ICT is a central element in creating a high-quality journey:

5. Transport Interchanges are hubs of opportunityFrom 2012: Interchanges as ‘crunch points’: Changing is

-

To 2030: Interchanges as ‘opportunity spaces’: Transport hubs become useful elements of the journey – for exercise, shopping, a meal or networking opportunity – and commu-

important destinations in their own right – this can also be

6. Travel disruption is managed, minimised and monitoredFrom 2012: Individual service failures multiply across transport networks:their services run punctually, complex networks mean that

To 2030: Mobility Management:occurs, a mobility management service automatically inter-venes to ensure that the traveller is looked after and the final destination is reached as conveniently as possible by

ensures quality control and traveller satisfaction, whilst adequate staffing is essential to ensure that there is always

7. Special attention is devoted to the first and last mile/kilometreFrom 2012: Multiple obstacles: Travel planning services often make unrealistic assumptions about access to the transport network based on distance from home to trans-

To 2030: An integrated approach:door journeys mean taking account of many of the instrumental and affective factors that influence journey-

8. Borders fadeFrom 2012: Levels of service suffer: Over the past 20 years, there has been a focus on improving strategic serv-

have suffered from rules, regulations and technical stand-

To 2030: Technology and cooperation overcomes barriers:

can be used across national borders between countries with

“zones” as opposed to “lines”, to ensure co-operation and

work to develop co-operation, timetabling and revenue-

9. No traveller is left behindFrom 2012: Separation of transport for different groups: Services such as paratransit or demand-responsive transit

To 2030: 1 in 4 people will be in the upper age bracket: This will add to pressure on demand from those whose inde-

people to access the full range of mobility services will

10. Seamless mobility, although complex to manage, is simple for the userFrom 2012: Journey planning is complex and confusing. Journeys consist of isolated stages provided by different operators, poorly coordinated both in terms of location and

To 2030: Journey planning is smooth and simple. The individual elements are combined in personal travel plans


Ten Key Elements

This is the story of Suravi, a working mother living in Preston in north-west England, who is leaving for a visit to Delft in the Netherlands for a business meeting and conference at the Technical University, taking her four-year-old child with her. It provides an example of a complex journey in the NWE of today, and the multiple frustrations that have to be overcome.

At the station, she pulls the bags down a long ramp into the historic station entrance, but then fi nds her London train is leaving

Suravi arrives, still behind schedule, at London Euston Station and she now has an acute problem: her Eurostar to Brussels is due

Arriving at St Pancras, she tries to board the Eurostar, but she is now ten minutes late for the minimum 30-minute check-in neces-

and the information kiosk has a long queue, but she fi nally sees an obscure electronic indicator that shows her the Rotterdam

Today’s Reality Suravi Dumill-Douze’s journey from Preston (GB) to Delft (NL) in 2012

Preston Station

LondonEuston Station

London St Pancras

Brussels Midi Station

Rotterdam Centraal Station

Sce

nari

o

09 hrs 30

19 hrs 00

6


in a ring on her fi nger, but today – because she wants to entertain her daughter by showing cartoons – she uses a 2012-style tab-

conference, she checks it in ahead the evening before; it travels overnight on a high-speed express freight and postal train, free-

under the campus, the bus drops staff and students, who have travelled from the Park & Ride transfer at the edge of the city,

gate and walks into the building, through a new glass and steel entrance attached to the old Victorian station facade, adjacent to

national Eurostar train direct to Brussels, Rotterdam and Amsterdam, which departs from Preston every hour, stopping at

On the journey Suravi drops her daughter into the play carriage, overseen by a professional child minder, and goes to work in a busi-

Suravi is unfamiliar with the Rotterdam Station, but her Brain+ recognises this and gives directions to the restaurant, bar, retail

Tickets can be bought door-to-door, services are well integrated, information and entertainment are readily accessible; stations

The Vision Realised Suravi Dumill-Douze’s journey from Preston (GB) to Delft (NL) in 2030

Imagine Suravi has been taken by a time machine into the year 2030. She is about to make a typical seamless international journey. It combines best practice that already existed in 2012, now widely applied, with modest and quite predictable developments – particularly in information and ticketing – which have transformed her trip. The Dumill-Douze have relocated to a new high-rise apartment complex, on the edge of the University of Central Lancashire campus in central Pres-ton, close to a stop on the Ribble Valley Regional BRT system serving Preston-Blackburn-Burnley (and also the village where they used to live). They enjoy life here, with easy access to the cinema, music, theatre, schools, and with short commutes by walking, cycling, or public transport.

Preston Station

Rotterdam Centraal Station

Technopolis

09 hrs 30

17 hrs 00

7


8


Go

od

Pra

ctic

e -

Case

Stu

die

s

Swiss ‘clockface’ scheduling (CH)

Introduced in the early 1980s, the clockface principle cre-ates a consistent, ‘cascading’ provision of interconnecting transport services which can be easily navigated by the

trated by the example of the scheduling structure adopted

This basic service pattern is replicated across Switzerland, where all major cities have hub timings at approximately 00 and 30 minutes past the hour, and basic ‘interval families’

bus services in which schedules are integrated to provide

Overall, trains may travel slightly slower but overall

Amsterdam Bijlmer ArenA

Amsterdam Bijlmer ArenA (NL)

Transport hubs integrate a number of different modes oftransport at different levels - from local feeder to major

changes facilities include:

with luggage

fi rst to last trains

An example of good practice is Amsterdam Bijlmer ArenA station in the Amsterdam suburbs, which serves a major sport and entertainment complex as well as back offi ces

city and suburban stopping trains, the Amsterdam Metro,

tural integration of the different modes, as well as the services, into a single all-embracing design complex of

Touch&Travel Payment (DE)

Touch&Travel is used for through ticketing for local,

check in with their smart phone shortly before your journey and check out at end destination meaning passengers pay

journeys on one day within a network, they will automati-

your local bus stop, get on the bus and change to the train

an ICE Intercity Express to Berlin, change at the main sta-tion to an underground or local train and check out at the

9


COMOVE (NL/DE)

COMOVE is an independent service developed in the

COMOVE is an app allowing users to choose any transport option connected within this area for door-to-door trans-port, based on the criteria; travel time, price and carbon emissions; for example:

2 credits which are highly valued by the city and allows her to

Touch & Travel provides a demonstration case for e-ticketing integrating lo-

The COMOVE-App allows users to plan and book multi-modal door-to-doorjourneys including carbon emissions as a selection criteria

Ach

ievi

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0 V

isio

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Seam

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ubs

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odes

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vari

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ered

by

diff

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t pro

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a s

ingl

e

is a

n ev

olut

ion

of th

e tr

adit

iona

l rol

e of

the

trav

el a

gent

– b

ut n

ow u

sing

e-c

omm

unic

atio

n on

Vehi

cles

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prec

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type

of v

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le p

rovi

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at e

ach

clea

n, s

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th, s

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com

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y pr

ovid

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-boa

rd s

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ces

to c

reat

e a

posi

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Cons

iste

nt F

acili

ties

Min

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gua

rant

eed

leve

ls o

f ser

vice

s an

d am

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ies

are

prov

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at d

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Way

fi ndi

ngCo

ntin

uous

, con

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ent i

nfor

mat

ion

for t

he

trav

elle

r at e

very

sta

ge o

f the

jour

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– w

ith

clea

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, tha

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stan

dard

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and

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oss

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pe, c

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t ev

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poin

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inte

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at

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Tech

nolo

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to d

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pidl

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d be

com

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tand

ard,

but

sea

mle

ss d

oor-

to-d

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obili

ty m

ust b

e as

wid

ely

acce

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s po

ssib

le to

eve

ry tr

avel

ler –

incl

udin

g vi

sito

rs, i

nfre

quen

t

SEAM

LESS

JOU

RNEY

S: T

HE

TRAV

ELLE

R PE

RSPE

CTIV

E

10 Prio

riti

es fo

r Act

ion

The

Trav

elle

r Per

spec

tive

Wha

t nee

ds to

be

done

to tu

rn S

urav

i Dum

ill-

Douz

es fi

ctio

nal j

ourn

ey in

to re

alit

y? H

ow d

o w

e ac

hiev

e th

e 20

30 v

isio

n: a

tran

spor

t sys

-te

m, E

urop

e-w

ide,

wit

h th

e tr

avel

ler a

t the

ce

ntre

? H

ow d

o w

e cr

eate

a s

yste

m w

ith

seam

-le

ss d

oor-

to-d

oor t

rave

l, fr

om a

ny A

to a

ny B

, ac

ross

Eur

ope?

ney

expe

rien

ces

acro

ss E

urop

e in

201

2, fr

om th

e

was

that

in m

ost c

ases

, the

act

ual j

ourn

ey fa

iled

to m

eet t

he tr

avel

ler’

s ex

pect

atio

ns:

q

ualit

y in

bas

ic s

ervi

ces

and

faci

litie

s at

tran

spor

t int

erch

ange

s as

wel

l as

in re

s-

pon

se to

dis

rupt

ions

and

unf

ores

een

ci

rcum

stan

ces

acro

ss tr

ansp

ort a

genc

ies

tive

issu

es –

the

elem

ents

of j

ourn

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ualit

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ten

igno

re in

the

desi

gn o

f pub

lic tr

ans-

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as p

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tegr

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, wit

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o m

uch

wai

t-in

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me;

it w

as to

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verc

row

ded

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trav

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lt a

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pati

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was

litt

le c

hanc

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r soc

ial i

nter

acti

on;

they

cou

ld n

ot u

se th

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ime

prod

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d th

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insu

ffi ci

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rote

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ains

t

All o

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se s

eem

are

fund

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robl

ems

wit

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alit

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the

publ

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ansp

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ourn

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Pote

ntia

ls fo

r Im

prov

emen

t:

Acti

ons

to im

prov

e th

e jo

urne

y ex

peri

ence

, an

d se

amle

ss m

obili

ty, f

rom

a tr

avel

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s pe

rspe

ctiv

e ar

e sh

own

in th

e ta

ble

abov

e an

d be

side

, arr

ange

d in

four

them

es: S

eam

-le

ss I

nfor

mat

ion,

Sea

mle

ss T

icke

ting

, Sea

m-

less

and

Tim

ely

Conn

ecti

ons

and

Seam

less

In

terc

hang

e H

ubs.

Sim

plifi

ed In

form

atio

nPe

rson

al M

obili

ty M

anag

emen

tPo

siti

ve J

ourn

ey E

xper

ienc

esPo

siti

ve In

terc

hang

e Ex

peri

ence

s

Mul

ti-m

odal

and

inte

rnat

iona

l tra

vel

info

rmat

ion

beco

mes

the

norm

, wit

h to

ols

such

as

‘aug

men

ted

real

ity’

de

velo

ped

to h

elp

wit

h w

ayfi n

ding

.

Mob

ility

pro

vide

rs w

ill o

rgan

ise

tailo

red

door

-to-

door

trav

el, a

nd p

rovi

de re

al-

tim

e in

form

atio

n an

d jo

urne

y su

ppor

t in

the

even

t of d

isru

ptio

n or

chan

ges.

The

high

qua

lity

serv

ices

and

jour

ney

expe

rien

ces

offe

red

on lo

nger

-dis

tanc

e jo

urne

ys, w

hich

sup

port

pro

duct

ive

use

of jo

urne

y ti

me,

ext

ends

to

all j

ourn

ey

legs

.

Alth

ough

the

need

to in

terc

hang

e is

rem

oved

whe

reve

r pos

sibl

e, h

ubs

cont

ribu

te to

the

posi

tive

jour

ney

expe

rien

ce.

info

rmat

ion

deliv

ery

and

way

fi ndi

ng, b

ut

T and

mul

tim

odal

Jou

rney

Info

rmat

ion

Term

inal

s, c

ompl

emen

tary

to fa

ce-t

o-fa

ce

The

curr

ent p

rovi

sion

for t

rave

lling

can

be

muc

h en

hanc

ed, w

ith

a be

tter

eat

ing

expe

ri-

ence

, and

per

haps

usi

ng d

edic

ated

sec

tion

s of

th

e tr

ain

for b

usin

ess,

ent

erta

inm

ent,

edu

ca-

exce

llent

sta

tion

rede

velo

pmen

t, w

ith

a ne

w

wes

tern

con

cour

se a

nd w

ider

rege

nera

tion

ar

ound

the

stat

ion

11


Sim

plifi

ed In

form

atio

nPe

rson

al M

obili

ty M

anag

emen

tPo

siti

ve J

ourn

ey E

xper

ienc

esPo

siti

ve In

terc

hang

e Ex

peri

ence

s

Inco

mpa

tibl

e da

ta s

trea

ms

and

lack

of

stra

tegi

c co

ordi

nati

on o

f inf

orm

atio

n;

in s

ome

case

s in

form

atio

n fo

r dif

fere

nt

serv

ices

is n

ot lo

cate

d to

geth

er.

A co

mpe

titi

ve m

arke

t-ba

sed

appr

oach

le

ads

to a

n in

war

d fo

cus

and

frag

men

tati

on b

etw

een

serv

ices

.

The

curr

ent f

ocus

on

a si

ngle

mod

e m

eans

that

sho

rter

jour

neys

are

usu

ally

no

t rec

ogni

sed

as s

igni

fi can

t ele

men

ts

of lo

nger

jour

ney

chai

ns.

Ther

e is

cur

rent

ly n

o st

ruct

ure

in

plac

e fo

r min

imum

sta

ndar

ds fo

r di

ffer

ent i

nter

chan

ge le

vels

.

Book

ing

a jo

urne

y w

ith

cros

s-bo

rder

web

site

– th

ere

need

s to

be

a Eu

rope

an-w

ide

At ti

mes

, it i

s th

e pe

rson

al h

elp

that

cou

nts

and

all s

tati

ons

need

this

face

-to-

face

gui

danc

e on

M

obile

tech

nolo

gies

will

tran

sfor

m th

e jo

urne

y ex

peri

ence

, allo

win

g th

e jo

urne

y to

be

com

e a

prod

ucti

ve a

nd e

njoy

able

ef

fect

ive

inte

grat

ion

of p

revi

ousl

y

Pote

ntia

ls fo

r Im

prov

emen

t

12


SEAM

LESS

JOU

RNEY

S: B

EHIN

D TH

E SC

ENES

Prio

riti

es fo

r act

ion:

The

Mob

ility

Man

ager

Pers

pect

ive

The

trav

elle

r per

spec

tive

is c

entr

al to

the

2030

Vi

sion

, but

to m

ake

that

vis

ion

a re

alit

y re

quir

es a

ctio

n fr

om th

e nu

mer

ous

agen

cies

an

d op

erat

ors

who

pro

vide

tran

spor

t ser

vice

s to

the

trav

elle

r.

Man

y pr

acti

cal b

arri

ers

and

deve

lopm

ent o

ppor

-tu

niti

es m

ust b

e ad

dres

sed,

sum

mar

ised

in th

e

as “

crun

ch p

oint

s” :

elem

ents

, asp

ects

or i

ssue

s,

Man

y of

the

acti

on p

rior

itie

s do

not

requ

ire

a

Ther

e ar

e m

any

exam

ples

of g

ood

prac

tice

in

proj

ect h

as re

view

ed c

urre

nt g

ood

prac

tice

in

the

four

them

es o

f sea

mle

ss in

form

atio

n, s

eam

-le

ss ti

cket

ing,

sea

mle

ss a

nd ti

mel

y co

nnec

tion

s al

low

ing

jour

neys

to b

e ta

ilore

d m

ore

prec

isel

y to

indi

vidu

al n

eeds

, and

sea

mle

ss in

terc

hang

e

But g

ener

ally

they

rem

ain

loca

lised

to a

regi

on,

the

curr

ent b

est p

ract

ice

mor

e w

idel

y ac

ross

Seam

less

Info

rmat

ion

Seam

less

Tic

keti

ngSe

amle

ss a

nd ti

mel

ey c

onne

ctio

nsSe

amle

ss In

terc

hang

e H

ubs

Plan

ning

: Bra

in +

regi

on, w

ith

open

acc

ess

trav

el in

form

atio

n

Purc

hase

: Bra

in +

Reve

nue-

shar

ing

and

prot

ecti

on p

roto

cols

al

low

mul

ti-m

odal

tick

etin

g ac

ross

nat

iona

l

enta

il ai

rlin

e-st

yle

open

tick

etin

g po

licie

s w

hich

allo

w s

ale

by th

ird

part

ies

Bagg

age

A pr

emiu

m s

ervi

ce w

hich

off

ers

both

a

com

mer

cial

opp

ortu

nity

and

a m

eans

to

use

infr

astr

uctu

re a

nd v

ehic

le c

apac

ity

will

requ

ire

coor

dina

tion

wit

h lo

cal c

usto

ms

Dire

ct S

ervi

ces

Ther

e w

ill b

e m

ajor

ben

efi t

s in

tim

e sa

ving

s an

d cu

stom

er c

onve

nien

ce fr

om

dire

ct s

ervi

ces

able

to in

tero

pera

te

betw

een

diff

eren

t net

wor

ks a

nd b

etw

een

a gr

eat v

arie

ty o

f Eur

opea

n ci

ties

Noti

fi cat

ions

Real

-tim

e in

form

atio

n fr

om in

divi

dual

need

s to

be

up-s

cale

d an

d in

tegr

ated

acr

oss

pres

ent s

oftw

are

chal

leng

es b

ut is

wel

l wit

hin

Guar

ante

esTh

is re

quir

es u

p-sc

alin

g of

sch

emes

alr

eady

of

fere

d by

ope

rato

rs w

ho s

how

con

fi den

ce

chai

ns ra

ther

than

indi

vidu

al s

ervi

ces

are

the

issu

e, th

is w

ill re

quir

e pa

n-re

gion

al

Firs

t and

Las

t Mile

Loca

l pub

lic tr

ansp

ort s

ervi

ces

need

to b

e ge

nuin

ely

inte

grat

ed w

ith

regi

onal

and

long

er

and

railw

ay s

tati

ons

toge

ther

to c

reat

e ea

sy,

Soci

al H

ubs

cont

exts

, allo

w fa

cilit

ies

and

amen

ity

spac

es to

pla

y a

role

bot

h fo

r int

erch

an-

ging

trav

elle

rs a

nd fo

r the

loca

l com

-

prom

otin

g th

e us

e of

hub

s as

mee

ting

Mob

ility

Pro

visi

onTr

avel

age

nts

have

, for

the

mos

t par

t, b

een

repl

aced

by

dire

ct p

lann

ing

and

tick

et p

urch

ase

man

agem

ent b

y th

ird

part

ies

to p

rovi

de jo

urne

y pl

anni

ng, s

uppo

rt a

nd ti

cket

ing

– po

tent

ially

in

the

form

of c

onta

ctle

ss te

chno

logy

– w

hich

is g

uara

ntee

d us

ing

a cr

edit

car

d, o

r aga

inst

a

A pa

n-Eu

rope

an g

uara

ntee

sys

tem

mea

ns th

at c

ompe

nsat

ion

is a

utom

atic

ally

cal

cula

ted

and

Vehi

cles

By p

rovi

ding

con

sist

ent l

evel

s of

saf

ety,

co

mfo

rt, a

nd jo

urne

y qu

alit

y, p

rovi

ders

can

ta

ilor v

ehic

le ty

pe m

ore

inte

llige

ntly

to

expa

nsio

n of

ser

vice

s cu

rren

tly

offe

red

only

in

Cons

iste

nt F

acili

ties

Ther

e ar

e co

mm

erci

al a

dvan

tage

s to

im

prov

ing

the

qual

ity

of jo

urne

ys a

nd

for b

oost

ing

busi

ness

opp

ortu

niti

es in

stan

dard

s fo

r dif

fere

nt in

terc

hang

e

leve

ls a

cros

s di

ffer

ent c

ount

ries

requ

ires

form

al a

nd e

nfor

ceab

le a

gree

-

Way

fi ndi

ngIn

nova

tive

app

roac

hes

such

as

augm

ente

d re

alit

y co

uld

be a

chie

ved

via

a po

rtab

le d

evic

e or

eve

n as

pub

lic in

form

atio

n on

long

dis

tanc

e se

rvic

es, a

s cu

rren

tly

occu

rs p

re-a

rriv

al o

n

Cros

s-bo

rder

Zon

al F

are

Syst

ems

catc

hmen

t are

as ra

ther

than

adm

inis

trat

ive

Fric

tion

less

inte

rcha

nge

The

inte

grat

ion

of s

epar

ated

ser

vice

s on

to a

sin

gle

site

, whi

le a

sig

nifi c

ant c

halle

nge,

cou

ld

Bord

er C

ross

ings

Acce

ssib

ility

13


Th

e S

eam

less

Mo

bilit

y A

ctio

n P

lan

fo

r 20

30

The principal components of the S-MAP 2030 Action Plan are given below with actors we believe are most appropriate to implement them

14

How do we achieve the S-MAP 2030 vision outlined on page 4 ?

SYNAPTICTheme

Development Potentials Crunch Point (Bottlenecks to Implementation)

Seamless Informa-tion

Seamless Information fl ow - navigating a multi-modal

potential travellers the multi-modal journey has to be facilitated and simplifi ed by a constant and personalised

Public Perception - Low expectations o f the public on operators, public ignorance of available options and lack of competence to

Privacy laws regarding personal travel data - Existing technolo-gy allows PT to be tailored to the individual, but the large volume of available data requires careful and secure handling.

Incompatible information data systems - coordination of serv-

Competition (regulation) inhibits data exchange and data

Human resources - adequate human presence in hubs Cost cutting - often means staff cuts, but the benefi ts for user per-

Seamless Ticketing

Transparent ticketing and pricing - one ticket for each Data - Real-time comparison of transport modes requires a high level of

Confi dentiality - prevents the exchange of fi nancial information by competing organisations

Revenue sharing - protocols are often not in place

Privacy laws - restrict the sharing and blocking of personal fi nancial data

Personal mobility management - tailored travel services with real-time journey support and automatic

Transport actors defi ne their core business as mobility

Competition regulations - in some countries undermine the coordination of services

Single operators - and single transport sectors are differently

tion and subsidies

Seamless and timely connec-tions

Productive journey time - becomes as important as

removed where possible, particularly for local journeys

Public perception - travel time is often perceived as wasted time and an unavoidable loss for travel

New Forms of Transport - A mobility system that has information provision and the multi-modal journey at its heart is an ideal platform to integrate, foster and publi-

Car Ownership - patterns are changing, meaning that alternative

services need to be included in the public transport web, particu-larly for dispersed markets and for addressing specifi c user needs.

‘Growing pains’ - innovative services take time to capture a vi-

Borders fade - organisational, system, national and administrative borders are overcome with increasing

Effective Journey Chains - created by regular, coordi-

Low priority given to non-strategic lines and border connections for the adoption of technical specifi cations for interoperability,

Competition and an increase in the number of transport organi-sations increase the complexity of coordination; but coordination

Seamless interchange hubs

Positive interchange experience - where interchanging is required, hubs become part of the positive journey ex-

waiting for the connecting transport mode they can fulfi l many daily needs.

Public perception - journey interchanges perceived as critical

Management of interchange facilities - and services independ-

Investment focus on transport links not on interchange between

Place making - ‘gateways’ which give a fi rst impression of a destination, and are well integrated in the urban structure and acces-

Movement function is the current emphasis and hubs are not

Shared mobility - Seamless mobility is attractive be- Public Perception - mobility is predominantly an individual ex-


15

How should we address the 10 key elements for seamless mobility ?

RECOMMENDATIONSKey Agencies for implementation

EU subsidies - are granted in relation to level of cooperation regarding

Tendering -

Statutory obligation for operators and authorities to provide travel data via documented and standardised interfaces at reasonable costs

EU data policy - policy that balances public benefi ts with personal pri-

data mining and carefully balances the advantages for the passenger of

Staff development - Staff deployed in dual retail-passenger assistance Tendering - Minimum staffi ng integrated into service level guarantees

Legal guarantees - to protect and compensate users in case of data or fi nancial fraud

Price guarantees - ensure that the cheapest ticket option is offered and

EU legal principle - personal data cannot be sold and stays in personal ownership for ever

Integrated reservation system - good practice taken from airlines and

Integrated mobility packages - research and development supported to

Access to all transport modes provided by new mobility services based

Tenders include service level quality with incentives covering:

Public service contracts - Cooperation between operators incentivised

Passenger rights - include liability for the multi-modal journey sold as

Compensation schemes or Guarantees - in case the single multi-modal

EU policy - Travel experience established and defi ned as aim of

Best Practice Transfer - learn from the Swiss slogan ‘as fast as neces-sary’ not ‘as fast as possible’ and from their pioneering use of ‘clock face’

On-board service improvements mean that time spent travelling can be

competition regulation, and subsidise

Reallocate car parking to prioritise and allow suffi cient space for the

Demographic change underlines the need to ensure a basic level of Operators, local government

Support multi-modal vehicle development able to interoperate across

Pilot schemes

Organisational change - that facilitates cooperation across borders

Standardised EU signalling, certifi cation regimes in planned upgrade programmes

Demonstration corridor - implementation of the different elements on long distances and across national borders. ‘Code share’ cooperation between operators modelled on airline coordi-nation to reduce costs on peripheral connections but allow for competi-

Transport operators

EU Policy - shift from transport corridors to transport hubs and their

Tight integration of services within the transport hub, as for airports and some larger rail hubs.

Support integration bicycle parking, electric bicycle hire, education, meeting facilities etc.

Support high densities

discourage vacant land and revise

Member State governments, with regional or local authorities

Improve physical integration - Revise legislation

Support value-added services - including social networking to create a means for enhancing passenger networking and communication and to allow passengers to share public space and private transport modes more

Transport operators


For further information contactCity of Eindhoven

Sector Strategy/Bureau International Coordination

Communication & Design

Images

Project Website

Produced 04/2013

Ack

no

wle

dg

em

en

ts Acknowledgements

to this document and to the extensive research that supports it, outlined in the S-MAP 2030 Technical Report

SYNAPTIC Expert Group

Student Research Assistance

Thanks to consultees across Europe which include

for Construction, City of Eindhoven - Environment and

An Action Plan for Seamless Mobility in North West Europe

Documents