Seamless Mobility: Seamless Mobility: Michael Wehrs Michael Wehrs Director of Technology & Standards Director of Technology & Standards Mobile Device Division, Microsoft Corp. Mobile Device Division, Microsoft Corp. Wireless Software Wireless Software Innovations Spurring User Innovations Spurring User Demand and Propelling Demand and Propelling Revenue Growth Revenue Growth
Wireless Software Innovations Spurring User Demand and Propelling Revenue Growth. Seamless Mobility:. Michael Wehrs Director of Technology & Standards Mobile Device Division, Microsoft Corp. Agenda. Macroeconomic Trends Mobile Technology Factors Courting the Developer - PowerPoint PPT Presentation
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Seamless Mobility:Seamless Mobility:
Michael WehrsMichael Wehrs
Director of Technology & StandardsDirector of Technology & Standards
Mobile Device Division, Microsoft Corp.Mobile Device Division, Microsoft Corp.
Wireless Software Innovations Wireless Software Innovations Spurring User Demand and Spurring User Demand and Propelling Revenue GrowthPropelling Revenue Growth
AgendaAgenda
Macroeconomic TrendsMacroeconomic Trends Mobile Technology FactorsMobile Technology Factors Courting the DeveloperCourting the Developer Mobile Application TrendsMobile Application Trends Business Enablement Example: PresenceBusiness Enablement Example: Presence SummarySummary
Fundamental TruthsFundamental Truths
There is only There is only one userone user, not a mobile user , not a mobile user and a fixed userand a fixed user
There is There is oneone Internet Internet Moore’s Law applies to mobile devicesMoore’s Law applies to mobile devices Interoperability drives the ecosystemInteroperability drives the ecosystem Business models and the technology Business models and the technology
approaches are separate thingsapproaches are separate things
ConsumersConsumers
Changing Value Chain Update Changing Value Chain Update
Changing Value Chain Update Changing Value Chain Update
Ref Plat.Ref Plat.
OSOS
HardwareHardware HardwareHardwareHardwareHardware
SolutionsSolutions SolutionsSolutions
Mobile Operators/ ChannelsMobile Operators/ Channels
SolutionsSolutions SolutionsSolutions
Trends in ComputingTrends in Computing Miniaturization continuesMiniaturization continues
1GB on an SD Card1GB on an SD Card First “phones” with hard drivesFirst “phones” with hard drives
Dramatic innovation in power systems Dramatic innovation in power systems Low power CPUs from Intel, TI, AMDLow power CPUs from Intel, TI, AMD Fuel Cell battery (1 month cell phone usage)Fuel Cell battery (1 month cell phone usage)
Smaller, lighter PC, PDA, phone designs Smaller, lighter PC, PDA, phone designs enabling new networking scenariosenabling new networking scenarios TVs on Cell phones, wearable computers, digital TVs on Cell phones, wearable computers, digital
media players, eBooks, etc.media players, eBooks, etc.
Trends in ApplicationsTrends in Applications
XML revolution and web servicesXML revolution and web servicesCompelling “sync” scenariosCompelling “sync” scenariosPeer to Peer CommunicationPeer to Peer CommunicationMobile and Fixed Technology Convergence Mobile and Fixed Technology Convergence The Impact of “Presence”The Impact of “Presence”Net connected Consumer Electronics and Net connected Consumer Electronics and
Gaming appliancesGaming appliances
The Role of the DeveloperThe Role of the Developer
Increase developer productivityIncrease developer productivity ““Easy” and consistent programming modelsEasy” and consistent programming models Rapid application and unified development Rapid application and unified development
Integrate with existing systemsIntegrate with existing systems Language independenceLanguage independence
More technical support and trainingMore technical support and training More technical content, better documentationMore technical content, better documentation
BrowserBrowser
ManagedManaged
NativeNative
• Visual Studio .NET (ASP.NET Mobile Controls)Visual Studio .NET (ASP.NET Mobile Controls)• Web Apps, XMLWeb Apps, XML• Online - Multiple Device PlatformsOnline - Multiple Device Platforms
• eMbedded Visual C++ eMbedded Visual C++ • Win32 APIWin32 API• Optimized and Integrated – Targeted DeviceOptimized and Integrated – Targeted Device
• Visual Studio .NET (Smart Device Programmability)Visual Studio .NET (Smart Device Programmability)• Efficient and Fast - Device, Desktop and ServerEfficient and Fast - Device, Desktop and Server• XML Web Services and .NetXML Web Services and .Net
Enabling Three Key Mobile Enabling Three Key Mobile Programming ModelsProgramming Models
Core Operating System: Windows CECore Operating System: Windows CE
Rich Device Feature Set: Windows Mobile for Rich Device Feature Set: Windows Mobile for Pocket PC and SmartphonePocket PC and Smartphone
.NET CF.NET CFSDK for SmartphoneSDK for Smartphone
Business Driver - PresenceBusiness Driver - Presence
Location Based ServicesLocation Based Services Contextual AwarenessContextual Awareness Inherently multi Application/ServiceInherently multi Application/Service Required to Spur Demand and Drive Required to Spur Demand and Drive
Revenue for the EcosystemRevenue for the Ecosystem
Device CapabilityDiscovery
Messaging Web Services
SummarySummary Economic shifts underway to drive Economic shifts underway to drive
dramatic changes in mobile ecosystemdramatic changes in mobile ecosystem Technology advances in mobility are Technology advances in mobility are
acceleratingaccelerating Developers see the opportunityDevelopers see the opportunity
EnterpriseEnterprise ConsumerConsumer
Mobile and fixed standards Mobile and fixed standards convergence will drive mobile services convergence will drive mobile services adoption adoption