Amy patrick ycn presentation

AF205 // Amy-Jane Patrick

YCN Student Awards Brief: MooAmy-Jane Patrick



Business Cards, Flyers, Letterheads, Postcards, Stickers, Accessories


‘Luxe’ - “what would the most beautiful business card in the world look like?”


Visually represent their new tagline ‘Design works wonders’


‘Design works wonders’


‘Design works wonders’


Design is of a benefitDesign is a premium

Design is under appreciated

Design is well thought out

Design is important

Design is necessary

What do (most) businesses care about?


Profit A growing customer base

Customer satisfaction Employee Satisfaction

Owner Satisfaction



A growing customer base



A growing customer base


Focus on the idea that Design can work wonders for Businesses. Do this by visually representing what it looks like

when consumers decide what business they want to work with when it comes down to pure aesthetics.




More comparison based visuals


Based off of well known phrases/“attractions”


Based off of well known phrases/“attractions”

like a moth to flamebees to pollenants to sugar


Based off of well known phrases

Direct comparisons that business owners relate to














Animation15 seconds maximum

A series - likely 2-4 versions


Posters/Graphics for Social Media




Luxe by MOO


Premium, better designed product


What’s your reaction when you see something amazing? Something

beautiful, or something that is better than you expected?


“Ooooooo….”


Luxe is MOO with the extra “Ooooo…”



+ O O



• Will not be the main features of the animation

• Separate “add on” giving option to advertise Luxe and strengthen the idea of design working wonders for a

business

• The phrase itself is unlikely to be mentioned, more visually represented. I do not want to create a brand new

streamline for Moo.


What did Moo really want for the answer to this brief?


Promotes awareness that design works wonders in business

The animation shows how things that are more aesthetically pleasing attracts more customers -

‘working wonders’ for a business.


“Gets our customers excited about Moo”

It’s fun and has the potential to be funny. Turning it into a series turns it into something that can be followed by consumers as there are

hundreds of comparisons to be made, leading to questions on what’s going to come next.

“makes our customers smile”


Encourages people to visit moo.com

Is a strong enough visual to clearly represent just how much design can benefit your business. Easily understood and easily communicated. If

successful, will attract people to the site.

http://moo.com

Amy patrick ycn presentation

Design

af205 amyjane patrickgets

af205 amyjane patrickprofit

af205 amyjane patrickvisually

af205 amyjane patrickooooooo

idea of design

appreciated design

business owners

beautiful business card