AMWAY GLOBAL ENTREPRENEURSHIP REPORT ITALY AND … · 2015-09-28 · RAPPORTO GLOBALE AMWAY SULL‘IMPRENDITORIALITA 2014 3 The Amway Global Entrepreneurship Report examines how topics

AMWAY GLOBAL ENTREPRENEURSHIP REPORT

ITALY AND UNITED STATES IN COMPARISON

ARE ENTREPRENEURS

BORN OR MADE?

2 RAPPORTO GLOBALE AMWAY SULL‘IMPRENDITORIALITA 2014

Fieldwork:

• April – July 2014

Sample:

• 43.902 men and women aged 14-99 (representative target groups of the countries’ populations)

Countries:

• 38 countries (Australia, Austria, Belgium, Brazil, Canada, China, Colombia, Croatia, Czech

Republic, Denmark, Finland, France, Germany, Great Britain, Greece, Hungary, India, Ireland,

Italy, Japan, Korea, Lithuania, Mexico, Netherlands, Norway, Poland, Portugal, Romania, Russia,

Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland, Turkey, Ukraine, USA)

Method:

• Face-to-face/telephone interviews

Institute:

• Gfk Nuremberg, Germany

SURVEY DESIGN

INTRO AND OBJECTIVES


The Amway Global Entrepreneurship Report examines how topics such as self-employment,

entrepreneurial spirit and professional freedom are perceived in the current economic and

labor scenario.

The project, commissioned by Amway to Gfk Nuremberg, in cooperation with the Technical

University of Munich, has come to its fifth edition and, since 2013, became a global scale

initiative. For the 2014 edition of the report, the investigated sample has been extended

from 24 to 38 countries worldwide.

This document focuses in particular in comparing data from Italy and the United States of

America.

Each edition of the Amway report examined in depth a specific subject matter. The central

theme of 2014 is the importance of entrepreneurial education.

V

V

V V

INTRO AND OBJECTIVES


Each and every edition of the Amway report opens with two major data: respondents’ attitude towards

entrepreneurship and their subsequent «entrepreneurial potential», meaning their ability to imagine

themselves as self-employed.

Positive attitude:

• Both in Italy and the United States the attitude towards this topic remains positive and, in both

cases, increasing of +6% if compared with the data measured in the previous edition of the

report. It is worth mentioning though, that the USA average is considerably lower than both

global (75%) and European (73%) figures.

Entrepreneurial potential:

• The entrepreneurship potential is referring to those who, independently from their opinion on

self-employment, can actually imagine themselves taking the risk and being able to start a

business on their own. In this case, data are essentially aligned with both global (42%) and

European (38%) average.

ATTITUDE TOWARDS ENTREPRENEURSHIP

HOW DO PEOPLE SEE SELF-EMPLOYMENT


44

62

43

75

0 20 40 60 80

Entrepreneurial

potential

Positive attitude

Paesi AGER 2014

USA

ITALY

ITALY

USA

+ 6%

+ 6%

+ 2%

+ 2%

ATTITUDE TOWARDS ENTREPRENEURSHIP

HOW DO PEOPLE SEE SELF-EMPLOYMENT


WHAT ABOUT THE YOUNG?

POSITIVE ATTITUDE AMONG under 35

YOUNG ENTREPRENEURS POTENTIAL

Under 35:

In all categories examined by the survey

young respondents always record answers

more positive than the respective national

average.

Italians under 35 years old, in particular,

seem much more keen on self-

employment if compared with their

American peers.

It is worth to pay attention to the

percentage gap of entrepreneurial

potential in Italy among young people as

well: +16% if compared with the national

average (while it is only +1% in the USA).

USA

USA

ITALY

ITALY


Women

Men

72%

77%

36%

51%

WHAT ABOUT WOMEN?

62%

63%

41%

47%

attitude potential


Return to job market

18%

Second income prospects

Self-fulfillment

43%

39%

21%

Independence from an employer

Better work/family time compatibility

21%

WHY ITALIANS WOULD START A BUSINESS ON THEIR OWN?


Return to job market 41%

Second income prospects

Independence from an employer

60%

59%

53%

Self-fulfillment

Better work/family time compatibility

49%

WHY AMERICANS WOULD START A BUSINESS ON THEIR OWN?


62

37

5

91

0 20 40 60 80 100

No

Yes

Paesi AGER 2014

Paesi AGER 2014

USA

ITALY

FEAR OF FAILURE: AN OBSTACLE TO STARTING A BUSINESS?*

USA

*Data from 2013 edition


CAN ENTREPRENEURSHIP BE TAUGHT?

64%

YES

OF italians

YES

68% Of americans

Under 35:

Also in this case, people under 35 years

old top results considerably higher than

the respective national average.

Indeed, 70% of young italians and 73%

of young americans think

entrepreneurs are made rather than

born.


Chambers of Commerce, non-profit organizations

Start-up programs provided by companies

Schools, secondary education

Universities, higher education

Self-made

33%

27%

38%

29%

23%

26%

17%

46%

48%

26%

ENTREPRENEURIAL EDUCATION: WHERE?


Teaching problem solving, innovation, creativity 26%

Analyzing successful case histories

Business skills and basic financial/marketing knowledge

33%

32%

31%

Simulations and entrepreneurship in practice

Entrepreneurial role models and mentoring programs

27%

ENTREPRENEURIAL EDUCATION: HOW?


Simulations and entrepreneurship in practice 27%

Entrepreneurial role models and mentoring programs

Business skills and basic financial/marketing knowledge

48%

39%

32%

Leadership and management skills

Teaching problem solving, innovation, creativity

31%



Practice

Business skills

Mentoring

Leadership

Business skills

Problem solving

What entrepreneurship education should focus on?

Opinions in Italy and the United States deeply diverge when it comes to what should be the most important

aspect upon which establish a successful entrepreneurship educational path.

• Italians believe that practical experience is the key factor to learn how to run a business, including

business plan exercise and mini-company or marketing simulations.

• On the other hand, Americans think that learning how to lead, through management skills, rhetorical

abilities, decision making and motivating employees, is the most crucial aspect.


ITALY USA


31

61

64

34

0 20 40 60 80

Insufficient

Sufficient

Paesi AGER 2014

Paesi AGER 2014

USA

ITALY

ITALY

USA

IS EDUCATION OFFER IN MY COUNTRY SUFFICIENT?


27

69

57

40

0 20 40 60 80

Insufficient

Sufficient

Paesi AGER 2014

Paesi AGER 2014

USA

ITALY

ITALIY

USA

IS EDUCATION OFFER IN MY COUNTRY SUFFICIENT? UNDER 35


30

60

54

44

0 20 40 60 80

Unfavorable

Friendly

Paesi AGER 2014

USA

ITALY

ITALY

USA

IS MY COUNTRY ENTREPRENEURSHIP-FRIENDLY?

+ 9%

- 13%


V Despite the economic crisis the attitude towards entrepreneurship grows positive in both

Italy and USA.

Young people are the more positive towards this topic and, in particular, it is among the

under 35 age group that a stronger entrepreneurial potential can be recorded.

In both Italy and the United States, in line with the other examined countries, people think

that entrepreneurship can be taught through a specific training and education.

For Italians, an entrepreneurship educational path takes mainly place thanks to Chambers

of Commerce, and start-up programs promoted by non-profit organizations. On the other

hand, in the USA the entrepreneurial skills should be mainly taught in schools and

universities.

In Italy the key learning aspects for a successful start-up are the basic business skills and,

most important, the entrepreneurship in practice. On the other hand, in the United States

a true entrepreneur must have leadership and management skills above all.

V V V

V

...RECAP

AMWAY GLOBAL ENTREPRENEURSHIP REPORT

2014

ENTREPRENEURS

ARE MADE

AMWAY GLOBAL ENTREPRENEURSHIP REPORT ITALY AND … · 2015-09-28 · RAPPORTO GLOBALE AMWAY SULL‘IMPRENDITORIALITA 2014 3 The Amway Global Entrepreneurship Report examines how topics

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