Ampersand Hotel Kensington, London Pre-Opening Guests + Facebook as Market Research @AmpersandHotel E A Craig – [email protected] Oneglobe Network Aug 31, 2012
Ampersand Hotel Pre-opening Smart use of Social
Jun 23, 2015
Brief case study of hotel's pre-opening use of Facebook for marketing effectiveness.
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Ampersand Hotel Kensington, London Pre-Opening Guests + Facebook as Market Research @AmpersandHotel
E A Craig – [email protected] NetworkAug 31, 2012
Amersand Hotel uses Facebook to
Promote Soft Opening
Like to Enter
Feedback from Winner’s stay required
Contest extended
Key element – ‘How did you
Find out about the Contest – question 2
Drop down permits Choice of 1 of 3 – SLH,Splendia or Superbreak
My source a Tweet from SLH
Option to share via PostOn my Facebok
Well done Thank You Page – confirms
Winner announcementdate
Platform used to Create + manage the
contest
Kudos – a well integrated Strategy that stepped Beyond the usual Facebookpromo
• Generate pre-opening buzz• Obtain guest experience feedback• Determine strongest social source
(A pay for performance model in the making?)
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