Ambercarton 111018053353-phpapp02

Social Media Guru

Dear Socialite Media Team,

I refer further to the advertisement for a position at Socialite Media re my BA Mass Communication (Journalism and Public Relations) degree through Curtin University’s PRSC. I am a hardworking, professional individual that would use this opportunity to benefit your department to the best of my ability.

I believe that my current work experience with WA’s Department for Communities, Lifeline WA, a local newspaper, national magazine, my status as a third year Curtin University Bachelor of Mass Communications (Public Relations and Journalism) student and a member of Curtin’s Public Relations Student Chapter makes me an ideal applicant for work experience and a possible future placement within your organisation.

My experience in communications, combined with my courses in journalism, public relations, tourism management, professional writing, advertising and professional research have convinced me that a career in social media is one in which I want to evolve. More importantly, a placement with Socialite Media would benefit both myself and your company. Socialite Media has an excellent reputation for quality and originality and I believe that my blend of education, experience and interest will make me an asset to your department.

I am looking forward to hearing from you. Should you have any questions about this application, you may contact me via mobile (0426 251 315) or via email ([email protected]).

Thank you for your time and consideration.

Do you LOVE social media?

Do you want some real opportunity to join theleading edge world of Social Media at the ground level and work your way up?

YES, YES AND YES AGAIN!

Sales SkillsI work in hospitality where sales skills are a must. I know how to speak with clients (how to make them feel important), and have had years of experience of going the extra mile for your client and how to think fast in various situations (problematic or otherwise).

A strong presence in the social media worldI have a social presence on all software on the advertisement for the position, as well as understanding a WHOLE lot more sites through my internship with the Department for Communities.

Communication on social media - know the languageKnowing the language within social media is important as you need to converse with the target publics the same way that they are communicating online. This means understanding your public and getting them to want to engage with you. From my personal and professional experience, I have a good understanding of the language social media should be conducted in. Knowing the language also means that you have to think creatively- which I demonstrated through my social media volunteer facebook competition with Lifeline WA.

Be confident and know all the in's and out's with social media

- Quick- Fast typing - Attention to immense DETAIL and knowing the little things count (Proof! Proof! Proof!)- Writing Skills

All my skills come from my degree and through various work experience with a wide range of organisations. Social Media is ever changing and as such, this resume will probably be made redundant by the time the next

advertisement goes out, but hey- that's why you gotta love social media.

Copies of Articles available at request

Department for Communities (2011) August to CurrentTo determine the social media needs of operational area/programs within the

department for both external and internal communications To target specific programs/campaigns and recommend the best type of social

media for each of these To work with the guidance of a steering group on these matters To Consider the implications of the Social media guidelines for Agencies about to be

released by the Department of Premier and Cabinet (eg risk management, resourcing, moderating)

To prepare a report for consideration by the Corporate Executive of the Department

During my time at the Department I have prepared a Project Brief, Agendas for Committee Meetings, organised consultations, scheduled meetings with 20+ people and prepared heavy desktop research. As my Internship continues, so does the number of activities that I participate in.

Volunteer Marketing and Events Assistant Lifeline WA (2011) May 6th to July 25th 2011

My work experience is primarily in relation to the iiNet Black Diamond Ball in the Fundraising and Events and Marketing Departments in which there is a strong emphasis on community and key stakeholders relations in order to promote the message of the inaugural event for the not-for-profit organisation. Working for Lifeline WA I predominantly use the internet to research items needed for upcoming events, the creation of EDM to contact and thank donors, as well as telephone skills to contact various businesses about event items and members of the community that have a connection to Lifeline WA. I have had to capitalise on my strong research skills to contact businesses for issues on events organisations and have also had the opportunity to use social media to promote awareness of the organisation, its events and its messages. I have undergone other activities within this marketing and events role which can be available at request.

Curtin University Grok Magazine (2010) Working for this magazine, I organised a Press Pass to interview some artists performing at the Grooving The Moo 2010 festival through the festival coordinators. The interviews resulted in a published story in the magazine featuring Illy.

Curtin University Newspaper (2010) With the Print News unit of my degree the aim was to research and write stories of publishable quality. I had a story published in both issues of The Western Independent – AOC Winter Olympic Funding and BrowseAloud.

Perth Woman Magazine (2009) My work with this magazine continued over the ‘E Issue’. I worked in a team environment to produce articles, talk with contacts and related industries and visit work sites for models and design. At the end of production we edited the magazine and brainstormed for the next issue ‘Carnivale’.

Sound Telegraph Newspaper (Rockingham-2005) I received education in various areas of newspaper production, research and presentation. I was able to research local news stories with field reporters, including gaining some photography and communication skills in the process.

BA (Mass Communication) -Journalism and Public Relations

Distinction Average

Within this stream of my degree I learnt the value of individual work for the end result in a team, how to talk to people over the phone and face-to-face for interviews and how to get the information I needed quickly and accurately. I learnt about the industry from individuals working in Australian newspapers and the importance of creating lasting relationships with the companies and/or individuals that you contact for news stories. The units for this course included- Radio News, Print News, Media Law, Media Ethics, Introduction to Broadcast and Introduction to Print.

Outline 2011You will be taught by journalists with many years experience in print, radio and television and learn both the professional aspects of journalism practice and the theoretical understanding of media law and regulation, the history and economics of the media, and ethical and social issues.

Professional experience and publishing opportunities will be provided to you through the Western Independent newspaper, Curtin FM 100.1 and the Aurora channel. Upon completion of this course you will enter the workforce with a substantial portfolio of work which has been published or broadcast to kick-start your successful career.

Communication skills are crucial within this course, and are demonstrated verbally through class facilitation and presentations, and within reports, essays and case studies. Media releases, media kits, website layout, speeches and research are also an important part of the degree. Grammar, prose and stylisedwriting are encouraged in order to produce the very highest standard of work.Units within this stream of my degree include- PR Techniques, PR Principles, PR Corporate, PR Media, PR Consultancy and PR Placement.

Outline 2011This stream, which can be taken as part of the Bachelor of Arts (Mass Communication), will teach you how to plan, develop, implement and evaluate communication strategies which present an organisation in the best light to public and clients, and promote effective information flow within an organisation. It will prepare you for involvement in primary decision-making and give you the skills to undertake a major communications role.

AdvertisingUnder this stream of my degree I was able to study Photography in which we learnt the importance of delivering a message to the viewers by selection of detail in the frame and required me to operate a digital SLR camera.

Tourism ManagementWithin this course we are educated in the various tourism impacts and influences that different cultures and

destinations have on our own experiences. We are educated in the importance of what makes a tourist destination attractive to the public, and how to write essays and book reviews on topics of our choice.

Professional WritingIn this unit we explored the importance of writing with and reflecting the Zeitgeist, through a wide range of written genres and forms, including: personal essays; news writing and magazine articles; writing for the World Wide Web; creative non-fiction; satire and humour; writing about environmental issues; corporate communications; sports writing; and arts reviews.

Professional Research (current) This unit is designed to introduce students to a range of writing and research tasks common to workplaces in both the public and private sectors. It covers the production of workplace documents, including speeches, briefing notes, publicity brochures, media releases and short reports, as well as a curriculum vitae and responses to selection criteria. It provides an introduction to research and writing as part of a team as well as an individual activity, and an awareness of the significance of cross-cultural dealing.Unit Outline 2011.

June 2010-October 2010I travelled through Britain and predominantly Western Europe for four months, deferring from University for one semester. I visited Paris, Spain, Switzerland, Italy, Greece, Germany, Austria, Prague and The Netherlands having organised the trip with one of my close friends from high school. We organised four months worth of accommodation, train travel, coach travel and plane travel without the aid of travel agents which allowed us to explore these countries in much greater depth.

“I hired Amber as a Volunteer Marketing & Events Assistant at Lifeline WA in April 2011 in the lead up to the iiNet Black Diamond Ball - Lifeline WA's largest event for the year.

Amber was put in charge of getting auction items donated as well as handling media enquiries about the ball. She conducted the above tasks with outstanding enthusiasm and resourcefulness which resulted in some stand-out auction items.

Amber's work ethic was fantastic and the results she achieved while working for me displayed this. Should Lifeline WA ever have the resources available, I would hire Amber in an instant.” August 29, 2011

Top qualities: Personable, High Integrity, Creative 1st Melissa Howie,

hired Amber as a Marketing/ Events in 2011

14 Jan 2009

Kevin Walker2 Paganini ViewBEELIAR WA 6164

To whom it may concern,

I have known Amber Carton for approximately one year. Amber worked for Ranger Outdoors as a Sales Assistant whilst I was the manager there.

Amber has at all times displayed a high level of autonomy, responsibility and motivation. I have relied on Amber to fulfill duties well beyond the scope of

her employment.

I have found Amber to have a bright and bubbly personality, but more importantly she has shown herself to be extremely mature for her age.

If the opportunity arose I would employ Amber again without hesitation.

Should you require any further information please feel free to contact me on [email protected]

Yours truly,

Kevin Walker.