Amazon Sponsored Ads (PPC) Presentation - Advanced Tips; Tricks & Optimisation (Nov 2015)

Getting The Most From Amazon Sponsored Ads

• How does it work?• What are the benefits?• When do I stop using it?

New Features (Overview)

• Bulk Operations• Advanced match Types• Search Term Report

New Features (Overview)

Edit And Manage At Scale

New Features (Overview)

Match Types

New Features (Overview)

Match Type Variation

Broad Match• All words included in the search• Search terms can be in any order

Keyword Search Term Match

Kids widget Kids blue widget Yes

Kid’s widget blue Yes

Blue Kid’s widgets Yes

widget No

Has the greatest reach and will maximise the variations of your keywords

New Features (Overview)

Match Type Variation

Phrase Match• The exact phrase In the same sequence

• May include close variationsKeyword Search Term Match

Kids widget Kid widget’s yes

Kid’s widget Yes

Kids widgets Yes

widget No

More restricting the broad but will have more relevance to user search

New Features (Overview)

Match Type Variation

Exact Match• Exactly as the user typed into the field

• May include very close variations (plurals)Keyword Search Term Match

Kids widget Kids widget blue No

Kid’s widget Yes

Kids widgets Yes

widget No

Less impressions but a great way to manage waste on your account

Keyword Tools

• Azon Keyword Inspector• Amztracker Keyword Tool• Keyword Inspector• Ghetto Tools

New Features (Overview)

• Bulk Operations• Advanced match Types• Search Term Report

Azon Keyword Tool

New Features (Overview)

• Bulk Operations• Advanced match Types• Search Term Report

Amztracker Keyword Tool

New Features (Overview)

• Bulk Operations• Advanced match Types• Search Term Report

Ghetto Fabulous Tool

Keyword Inspector Tool

Advertising Cost of Sales (ACoS)

“This is calculated by dividing total ad spend by attributed sales. For example, if you spent $4 on

advertising resulting in attributed sales of $20, your ACoS would be 20%”

Not All Things Are Made Equal

This Is Not A Garlic Press

Reality Check

Always Be Testing

Case Study

How much does PPC sales impact organic keyword

positions?

The Process

• Purchased 3 products from Aliexpress

• Turned on PPC instantly• No reviews or giveaways• Added keywords to

Amztracker

PPC Campaigns

Sales Via PPC Dashboard

PPC Campaigns

Sales Overall

Product PPC Spend

All Sales PPC Sales Difference

Kick Mats £19.91 £51.96 £48.95 £3.01

Stroller £49.87 £139.84 £57.94 £81.90

F7 £1.30 £75.96 £56.97 £18.99

Kick Mats

Keyword 1

Keyword 2

Keyword 3

Keyword 4

Baby Stroller Organiser

Keyword 1

Keyword 2

Keyword 3

7f Blade

Keyword 1

Keyword 2

Keyword 3

Keyword 4

Myth Busters

“You need 10 reviews to turn on PPC”

“You need to occupy the no1 position”

“you need 1000’s of long tail keywords”

Optimisation (Tips Pt1)

• Test One Thing At A Time• Allow at least 7 days - Unless It Is

Tanking• Price optimise -Up and Down• PPC Titles - 34 Characters To Look

Your Best

Optimisation (Tips Pt2)

• Image Testing and Rotation• Test bidding positions• Relevance - Searching All

Keywords Manually• Manage Your Own Phycology

Future Predictions

• Day Parting• Geo Targeting• Quality Scores • Bidding Engine• Split Testing

Thank You