11 Excel Tricks To Improve Your PPC Life

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&HOSTED BY:

11 EXCEL TRICKS TO IMPROVE

YOUR PPC LIFE

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Presenters

• Oliver Eldredge

– Director of Internal Learning & Development at 3Q Digital

– @3QDigital

• Jacob Brown

– Account Manager at Hanapin Marketing

– Blogger on PPC Hero

– @jakebrownppc

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Join the conversation

• Include the hashtag #thinkppc in your Twitter tweets.

Or use the webinar question box to send us questions.

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Live Poll Question #1

How long have you been in PPC?

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A. Less than 1 year

B. 1-3 years

C. 3-5 years

D. 5+ years

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Live Poll Question #2

How do you manage your account(s)?

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a) I manage it myself.

b) I’m part of a team that manages it.

c) I outsource my account management.

d) I’m rethinking how my account is managed.

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#1: Quick Keyword Tool

Quick Keyword Tool in Excel

The Quick Keyword Tool is for after your keyword research is finished,

and you have a good idea as to what you want your keywords to contain,

but want an easier way to come up with a list.

Key Benefits:

o Quick setup in Excel (use one formula)

o Very easy to use (just type up your list of categories and modifiers)

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#1: Quick Keyword Tool

=IF(ROW(B1)>COUNTA(B:B)*COUNTA(D:D),"",LOWER(INDEX(B:B,IF(MOD(

ROW(B1),COUNTA(D:D))=0,ROW(B1)/COUNTA(D:D),INT(ROW(B1)/COUNT

A(D:D))+1)))&"

"&LOWER(INDEX(D:D,IF(MOD(ROW(B1),COUNTA(D:D))=0,COUNTA(D:D),

MOD(ROW(D1),COUNTA(D:D))))

Cell F1 Formula:

Drag formula down

entire F row and

continue adding

“Categories” and

“Modifiers”

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#2: Calendar Reporting

The Calendar Reporting tool is a very simple idea for people who see

completely different spend depending on day of week. Once the first

seven days of the month are through, the calendar tool allows you to

make budget projections based off of spend per DOW for the month.

Key Benefits:

o Easy setup in Excel

o Very easy-to-understand idea for budgeting

o Helps with budgeting as the month continues and takes into account what day of

the week the month ends with, etc.

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#2: Calendar Reporting

Setup:

Result:

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#3: Significance Ad Copy Testing

Finding Ad Copy Significance Levels Through Excel

The Significance Ad Copy Testing tool in Excel is a simple-to-use tool to

judge when one set of ad copy has significantly outperformed the other,

to know when you can move onto the next test.

Key Benefits:

o Free setup for ad copy testing!

o Can work for ad copy testing across multiple ad groups & campaigns w/ Labels and

Pivot Tables

o Can be used with any goal you have with your ad copy, from CTR to Revenue per

Impression

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#3: Significance Ad Copy Testing

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#4: Consecutive Vlookups

Key Benefits:

o Instructive examples of absolute references and nested formulas

o Increased accuracy and small time savings

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#4: Consecutive Vlookups

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#4: Consecutive Vlookups

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#5: Proofreading in Excel

Key Benefits:

o Accurate proofreading

o Reduction in errors and unwanted results when editing reports

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#5: Proofreading in Excel

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#6: Dynamic Ranges

Key Benefits:

o Enables automation of graphs

o Instructive example of using formulas within Excel functions (also possible with

conditional formatting)

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#6: Dynamic Ranges - Offset Formula

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#6: Dynamic Ranges - Count Formula

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Live Poll Question #3

How do you currently view Excel?

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a) It’s evil…but necessary

b) Full of potential I don’t yet know how to use

c) An awesomely powerful tool

d) Awesomely powerful, yet still very evil

e) I don’t use Excel at all

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#7: Account Build Outs

Account Structure and Reporting in Excel

PPC Account Structuring and Campaign Building in Excel

Account Build-Out Excel sheets are extremely helpful for ease of account

structuring, ease of adding keywords, and account organization.

Key Benefits:

o All campaigns come in with the same naming structure

o Ease of implementation.

o Account Structure and Reporting is very easy if you utilize one of these sheets for

all your build outs

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#7: Account Build Outs

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#7: Account Build Outs

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#8: Bid Change Sheet (CPL)

Automate and Manually Change Bids with Excel

This sheet is focused around CPL goals, and gives suggested bid changes

and projected results.

Key Benefits:

o Saves time each week by combining automation and manual bid changes

o Not completely automated, so you have more say in your bid changes

o Essentially becomes free automation that you can oversee; you just have to copy and

paste the results into the Editor and launch the changes

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#8: Bid Change Sheet (CPL)

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#8: Bid Change Sheet (CPL)

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#8: Bid Change Sheet (CPL)

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#9: Bid Change Sheet (ROAS)

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#10: Auto-Updating Graphs

Key Benefits:

o Significant time savings when used in recurring reports

o Automation with increased accuracy

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#10: Auto-Updating Graphs

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#10: Auto-Updating Graphs

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#11: Adding a Scrollbar to a Graph

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#11: Adding a Scrollbar to a Graph

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#11: Adding a Scrollbar to a Graph

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#11: Adding a Scrollbar to a Graph

Key Benefits:

o Cosmetic enhancement

o Works well with drop-downs to control the individual metrics

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Live Q&A Time!

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Have more questions?

Thank you for attending our webinar! #thinkppc

• Contact us Directly:

» Hanapin Feedback: [email protected]

3Q Digital Feedback: [email protected]