SEPTEMBER-OCTOBER 2015 2015 BACK-TO-SCHOOL TRENDS What American Families are Cooking and Eating Brown bag school lunches continue to be the preerred school lunch approach or the vast majority oamilies. Survey results demonstrate that overall 67% oAmerican amilies are sending their kids to school with lunches prepared at home. For millennials, the number rises to 70%. It’s not just once a week either; one-third oparents pack lunches ive days a week. INSIGHT #1 Lunch to Go… from Home WITH THE ARRIVAL OF FALL COMES THE REINVENTION odaily calendars and habits among amilies with school-aged kids. Necessities such as carpools, homework assignments and afer-school care are among the many concerns parents must address, along with redeining how to meet the opportunities and needs othe lunchtime meal. For this issue oAllrecipes’ Measuring Cup Tr end Report, we polled parents oschool-aged kids—both moms and dads— to ind out more about their attitudes and concerns regard ing their children’s school lunches. Be irst in your class to read the insights in this issue othe Measuring Cup Trend Report. Who is packing school lunches at home? 6 7 % 6 6 % 7 0 % Millenials Gen X Overall Allrecipes.co m Measuring Cup September-October 2015 / 2015 Back-to-school Trends 1
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Allrecipes September-October 2015 Back-To-School Measuring Cup Trend Report
The school-year is off to a busy start, which means families are packing lunches along with arranging carpools, monitoring homework, and talking to teachers. With 67% of families sending their kids to school with a home-packed lunch, what’s inside that brown bag and lunch box intrigued us. We surveyed 1,000 moms and dads to ask what’s important for school lunches in terms of nutrition, cost, special dietary concerns, ethnic flavors, and food as a link to brain power. We’re sharing key survey results in our September-October 2015 Measuring Cup Report.
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7172019 Allrecipes September-October 2015 Back-To-School Measuring Cup Trend Report
Data cited in this Measuring Cup Report is derived from an externalindependent panel fielded in July 2015 consisting of 1021 US-basedparticipants (50 female50 male) using age and gender filters to providea representative sample of parents with school-age children
About Allrecipes
Allrecipes the worldrsquos largest food-focused social network receives more than
one billion visits annually from family-focused home cooks who connect andinspire one another through photos reviews collections profiles and videosSince its launch in 1997 the Seattle-based social site has served as a dynamicindispensable resource for cooks of all skill levels seeking trusted recipesentertaining ideas everyday and holiday meal solutions and practical cookingtips Allrecipes is a global multi-platform brand with 19 sites three mobileapps and 15 eBooks serving 24 countries in 13 languages In November 2013Allrecipes magazine launched nationwide with six bi-monthly issues
About Meredith Corporation
Meredith Corporation (NYSEMDP wwwmeredithcom) is the leading media
and marketing company serving American women Meredith features multiplewell-known national brandsmdashincluding Better Homes and Gardens ParentsFamily Circle Allrecipescom Fitness American Baby and EveryDay withRachael Raymdashalong with local television brands in fast-growing marketsMeredith is the industry leader in creating content in key consumer interestareas such as home family food health and wellness and self-developmentMeredith uses multiple distribution platformsmdashincluding print televisiondigital mobile tablets and videomdashto give consumers content they desire andto deliver the messages of its advertising and marketing partners
Allrecipescom Measuring Cup September-October 2015 2015 Back-to-school Trends 7
7172019 Allrecipes September-October 2015 Back-To-School Measuring Cup Trend Report
Data cited in this Measuring Cup Report is derived from an externalindependent panel fielded in July 2015 consisting of 1021 US-basedparticipants (50 female50 male) using age and gender filters to providea representative sample of parents with school-age children
About Allrecipes
Allrecipes the worldrsquos largest food-focused social network receives more than
one billion visits annually from family-focused home cooks who connect andinspire one another through photos reviews collections profiles and videosSince its launch in 1997 the Seattle-based social site has served as a dynamicindispensable resource for cooks of all skill levels seeking trusted recipesentertaining ideas everyday and holiday meal solutions and practical cookingtips Allrecipes is a global multi-platform brand with 19 sites three mobileapps and 15 eBooks serving 24 countries in 13 languages In November 2013Allrecipes magazine launched nationwide with six bi-monthly issues
About Meredith Corporation
Meredith Corporation (NYSEMDP wwwmeredithcom) is the leading media
and marketing company serving American women Meredith features multiplewell-known national brandsmdashincluding Better Homes and Gardens ParentsFamily Circle Allrecipescom Fitness American Baby and EveryDay withRachael Raymdashalong with local television brands in fast-growing marketsMeredith is the industry leader in creating content in key consumer interestareas such as home family food health and wellness and self-developmentMeredith uses multiple distribution platformsmdashincluding print televisiondigital mobile tablets and videomdashto give consumers content they desire andto deliver the messages of its advertising and marketing partners
Allrecipescom Measuring Cup September-October 2015 2015 Back-to-school Trends 7
7172019 Allrecipes September-October 2015 Back-To-School Measuring Cup Trend Report
Data cited in this Measuring Cup Report is derived from an externalindependent panel fielded in July 2015 consisting of 1021 US-basedparticipants (50 female50 male) using age and gender filters to providea representative sample of parents with school-age children
About Allrecipes
Allrecipes the worldrsquos largest food-focused social network receives more than
one billion visits annually from family-focused home cooks who connect andinspire one another through photos reviews collections profiles and videosSince its launch in 1997 the Seattle-based social site has served as a dynamicindispensable resource for cooks of all skill levels seeking trusted recipesentertaining ideas everyday and holiday meal solutions and practical cookingtips Allrecipes is a global multi-platform brand with 19 sites three mobileapps and 15 eBooks serving 24 countries in 13 languages In November 2013Allrecipes magazine launched nationwide with six bi-monthly issues
About Meredith Corporation
Meredith Corporation (NYSEMDP wwwmeredithcom) is the leading media
and marketing company serving American women Meredith features multiplewell-known national brandsmdashincluding Better Homes and Gardens ParentsFamily Circle Allrecipescom Fitness American Baby and EveryDay withRachael Raymdashalong with local television brands in fast-growing marketsMeredith is the industry leader in creating content in key consumer interestareas such as home family food health and wellness and self-developmentMeredith uses multiple distribution platformsmdashincluding print televisiondigital mobile tablets and videomdashto give consumers content they desire andto deliver the messages of its advertising and marketing partners
Allrecipescom Measuring Cup September-October 2015 2015 Back-to-school Trends 7
7172019 Allrecipes September-October 2015 Back-To-School Measuring Cup Trend Report
Data cited in this Measuring Cup Report is derived from an externalindependent panel fielded in July 2015 consisting of 1021 US-basedparticipants (50 female50 male) using age and gender filters to providea representative sample of parents with school-age children
About Allrecipes
Allrecipes the worldrsquos largest food-focused social network receives more than
one billion visits annually from family-focused home cooks who connect andinspire one another through photos reviews collections profiles and videosSince its launch in 1997 the Seattle-based social site has served as a dynamicindispensable resource for cooks of all skill levels seeking trusted recipesentertaining ideas everyday and holiday meal solutions and practical cookingtips Allrecipes is a global multi-platform brand with 19 sites three mobileapps and 15 eBooks serving 24 countries in 13 languages In November 2013Allrecipes magazine launched nationwide with six bi-monthly issues
About Meredith Corporation
Meredith Corporation (NYSEMDP wwwmeredithcom) is the leading media
and marketing company serving American women Meredith features multiplewell-known national brandsmdashincluding Better Homes and Gardens ParentsFamily Circle Allrecipescom Fitness American Baby and EveryDay withRachael Raymdashalong with local television brands in fast-growing marketsMeredith is the industry leader in creating content in key consumer interestareas such as home family food health and wellness and self-developmentMeredith uses multiple distribution platformsmdashincluding print televisiondigital mobile tablets and videomdashto give consumers content they desire andto deliver the messages of its advertising and marketing partners
Allrecipescom Measuring Cup September-October 2015 2015 Back-to-school Trends 7
7172019 Allrecipes September-October 2015 Back-To-School Measuring Cup Trend Report
Data cited in this Measuring Cup Report is derived from an externalindependent panel fielded in July 2015 consisting of 1021 US-basedparticipants (50 female50 male) using age and gender filters to providea representative sample of parents with school-age children
About Allrecipes
Allrecipes the worldrsquos largest food-focused social network receives more than
one billion visits annually from family-focused home cooks who connect andinspire one another through photos reviews collections profiles and videosSince its launch in 1997 the Seattle-based social site has served as a dynamicindispensable resource for cooks of all skill levels seeking trusted recipesentertaining ideas everyday and holiday meal solutions and practical cookingtips Allrecipes is a global multi-platform brand with 19 sites three mobileapps and 15 eBooks serving 24 countries in 13 languages In November 2013Allrecipes magazine launched nationwide with six bi-monthly issues
About Meredith Corporation
Meredith Corporation (NYSEMDP wwwmeredithcom) is the leading media
and marketing company serving American women Meredith features multiplewell-known national brandsmdashincluding Better Homes and Gardens ParentsFamily Circle Allrecipescom Fitness American Baby and EveryDay withRachael Raymdashalong with local television brands in fast-growing marketsMeredith is the industry leader in creating content in key consumer interestareas such as home family food health and wellness and self-developmentMeredith uses multiple distribution platformsmdashincluding print televisiondigital mobile tablets and videomdashto give consumers content they desire andto deliver the messages of its advertising and marketing partners
Allrecipescom Measuring Cup September-October 2015 2015 Back-to-school Trends 7
7172019 Allrecipes September-October 2015 Back-To-School Measuring Cup Trend Report
Data cited in this Measuring Cup Report is derived from an externalindependent panel fielded in July 2015 consisting of 1021 US-basedparticipants (50 female50 male) using age and gender filters to providea representative sample of parents with school-age children
About Allrecipes
Allrecipes the worldrsquos largest food-focused social network receives more than
one billion visits annually from family-focused home cooks who connect andinspire one another through photos reviews collections profiles and videosSince its launch in 1997 the Seattle-based social site has served as a dynamicindispensable resource for cooks of all skill levels seeking trusted recipesentertaining ideas everyday and holiday meal solutions and practical cookingtips Allrecipes is a global multi-platform brand with 19 sites three mobileapps and 15 eBooks serving 24 countries in 13 languages In November 2013Allrecipes magazine launched nationwide with six bi-monthly issues
About Meredith Corporation
Meredith Corporation (NYSEMDP wwwmeredithcom) is the leading media
and marketing company serving American women Meredith features multiplewell-known national brandsmdashincluding Better Homes and Gardens ParentsFamily Circle Allrecipescom Fitness American Baby and EveryDay withRachael Raymdashalong with local television brands in fast-growing marketsMeredith is the industry leader in creating content in key consumer interestareas such as home family food health and wellness and self-developmentMeredith uses multiple distribution platformsmdashincluding print televisiondigital mobile tablets and videomdashto give consumers content they desire andto deliver the messages of its advertising and marketing partners
Allrecipescom Measuring Cup September-October 2015 2015 Back-to-school Trends 7
7172019 Allrecipes September-October 2015 Back-To-School Measuring Cup Trend Report
Data cited in this Measuring Cup Report is derived from an externalindependent panel fielded in July 2015 consisting of 1021 US-basedparticipants (50 female50 male) using age and gender filters to providea representative sample of parents with school-age children
About Allrecipes
Allrecipes the worldrsquos largest food-focused social network receives more than
one billion visits annually from family-focused home cooks who connect andinspire one another through photos reviews collections profiles and videosSince its launch in 1997 the Seattle-based social site has served as a dynamicindispensable resource for cooks of all skill levels seeking trusted recipesentertaining ideas everyday and holiday meal solutions and practical cookingtips Allrecipes is a global multi-platform brand with 19 sites three mobileapps and 15 eBooks serving 24 countries in 13 languages In November 2013Allrecipes magazine launched nationwide with six bi-monthly issues
About Meredith Corporation
Meredith Corporation (NYSEMDP wwwmeredithcom) is the leading media
and marketing company serving American women Meredith features multiplewell-known national brandsmdashincluding Better Homes and Gardens ParentsFamily Circle Allrecipescom Fitness American Baby and EveryDay withRachael Raymdashalong with local television brands in fast-growing marketsMeredith is the industry leader in creating content in key consumer interestareas such as home family food health and wellness and self-developmentMeredith uses multiple distribution platformsmdashincluding print televisiondigital mobile tablets and videomdashto give consumers content they desire andto deliver the messages of its advertising and marketing partners
Allrecipescom Measuring Cup September-October 2015 2015 Back-to-school Trends 7