AmbITion London, 16.07.09 Wednesday, 22 July 2009
Alex Fleetwood Hide&Seekkeynote Amb I Tion
May 16, 2015
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AmbITion London, 16.07.09
Wednesday, 22 July 2009
Wednesday, 22 July 2009
Concepts of play - as a way of being, a design theme, and a means to
creativity - are essential to understanding how culture will
develop in the 21st century
Wednesday, 22 July 2009
What We Do.Games & Game DesignArtists & Art Practice
TechnologyPeople & Public Space
NO-MAN‘S LAND
Geocaching
Punchdrunk
Janet Cardiff
Blast Theory
Bill Viola
PS3
World of Warcraft
FacebookARG
Wednesday, 22 July 2009
What We Do.Games & Game DesignArtists & Art Practice
TechnologyPeople & Public Space
Geocaching
Punchdrunk
Janet Cardiff
Blast Theory
Bill Viola
PS3
World of Warcraft
FacebookARGNO-MAN‘S LAND
Wednesday, 22 July 2009
The Festival.
Wednesday, 22 July 2009
Wednesday, 22 July 2009
Wednesday, 22 July 2009
UK’s largest festival of pervasive games and experiences.
The Festival.
Wednesday, 22 July 2009
“…combines all my favourite things about games – play, interactivity, performance, cleverness, technology, participation”
“Enormously healthy, recreational, emotional, human gaming' - Rock, Paper, Shotgun
“… If you are a fan of live, social gaming, there is NOWHERE in the world better to be than in London during the annual Hide and Seek Festival.” - Jane McGonigal
The Festival.
UK’s largest festival of pervasive games and experiences.
Wednesday, 22 July 2009
The Sandpit.
Wednesday, 22 July 2009
UK’s fastest growing network for pervasive games and players.
The Sandpit.
Wednesday, 22 July 2009
The Sandpit.
UK’s fastest growing network for pervasive games and players.
Wednesday, 22 July 2009
Wednesday, 22 July 2009
Case Studies.
Wednesday, 22 July 2009
Case Study.
LAST WILLpowered by HP LABS
“... Mindblowing”
“An exciting hybrid of art and hi-tech entertainment”
Wednesday, 22 July 2009
Last Will
Wednesday, 22 July 2009
Last Will
Wednesday, 22 July 2009
Wednesday, 22 July 2009
Alex Fleetwood & Holly Gramazio are collaborating to create a new pervasive game.
Filmmaker Ivo Gormley documenting the process.
The entire creative development will be hosted online at playmakers.org.uk. with multiple opportunities for players to become creatively involved in the process.
Case Study.#playmakers
in partnership with NESTA
Wednesday, 22 July 2009
Creative / Cultural / Entrepreneurial
Wednesday, 22 July 2009
Working with You.
Bespoke Productions
Consultancy & Idea Generation
Access to our Network
Wondering where your audience went? We can advise on live experience, event and game design. Need to bring them back? We can help you generate ideas and plans for cost-effective, achievable, multi-platform projects.
We create exceptional white label experiences for brands, broadcasters and the cultural sector, linking live play, online broadcast and shareable content.
London is a thriving network of designers, technologists and makers. We play with all of them. This makes us a T-shaped organisation - we have a deep understanding of play, and a range of partnerships with other specialists. Let us put the perfect team together for you.
Wednesday, 22 July 2009
Value in the Network.
Artists
Events Content
The Sandpit
(the audience)
Wednesday, 22 July 2009
Why Play?
The critical term when analysing the impact of games is not ‘fun’ but ‘engagement’
Henry Jenkins, Professor of Comparative Media Studies, MIT
Wikipedia = 100 million hours of thought
US watches 200 billion hours of TV each year
That’s 2,000 Wikipedia projects of cognitive surplusClay Shirky, ‘Gin, Television and Social Surplus’
Wednesday, 22 July 2009
Alex FleetwoodDirectorHide&Seek
www.hideandseekfest.co.uktwitter: ammonite
www.playmakers.org.uktwitter: #playmakers
Wednesday, 22 July 2009
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