Albertas Potential for Functional Foods & Natural Health Products Dr. Susan Lutz 05 May 2006 AAEA VISIONS 2006 Red Deer, Alberta Agri-Business Expansion.

Alberta’s Potential forFunctional Foods &

Natural Health Products

Dr. Susan Lutz05 May 2006

AAEA VISIONS 2006Red Deer, Alberta

Agri-Business Expansion

Outline

• Definitions & Regulations

• Industry Profile

• Future Expansion

Functional Foods

• not legally defined in Canada

• consumed as regular foods• physiological function beyond

basic nutrient content

Claims

• Nutrient content claim– good source of calcium– development of healthy bones

• Functional claim– reduces the risk of

osteoporosis

Canadian Claims

calcium - osteoporosissodium - hypertension

fruits & vegetables - cancer fat / trans - heart

sugar - tooth decay

Natural Health Products

• modify organic functions to maintain or promote health

• restore or correct organic function

• diagnose, treat, prevent disease or symptom of disease

• included and excluded lists

Examples

• plant or plant material• alga• bacterium and probiotics• fungus• non-human animal material• isolates and extracts• vitamins, amino or fatty acids,

minerals• synthetic duplicates

NHP Licenses

• Site license– manufacture– package / label– import

• Product license– manufacturer, seller, importer– NPN #…..

Site Licenses

• AOR• Banner Pharmacaps• BioPak• Capsol • Direct Integrated Transport Systems• Good for You Canada Corp.• Health Canada First Nations & Inuit Health Branch

Dist.• Herbalife of Canada• Nature’s Way of Canada • Pro-ma Systems (Canada)• Royal Elk Products

Alberta’s FF/NHP Industry

• Profile project– AAFRD + InnoVisions– 20 companies interviewed– sales, employees, markets,

expansions– SWOT

Alberta Snapshot

• Growth stages:– 1 product feasibility– 1 proof of concept– 4 processing scale up– 10 manufacturing– 4 growth stage

Alberta Snapshot

• 60 % are small (1-25)• 35 % are mid-sized (26-100)• 5 % are large (>100)• approximately 350 employees

Alberta Snapshot

• $35 million in sales• 13 processing in Alberta• 45 % are exporting products

– US biggest market• 24 patents held• $20 million recent investment

in capital equipment

Alberta Snapshot

• utilize government funding– 7 IRAP– 4 AVAC– 6 AAFRD– 1 AED– 3 AAFC

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SWOT - STRENGTHS

SWOT - WEAKNESSES

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SWOT - OPPORTUNITIES

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SWOT - THREATS

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ALBERTACOMPANIES

Manufacturers - FF

• Omega-3 Eggs– through feed

• Omega-3 Milk– through feed– through food product formulation

• Labeling– nutrient content– heart check

Custom Manufacturers

Located in Olds, Alberta, Banner Canada’s manufacturing and containment facilities meet all requirements of current Good Manufacturing Practices (GMP).

Gel caps

BANNER PHARMACAPS (CANADA) INC.

Custom Manufacturers

A leading contract manufacturer and packager

of dietary supplements and pharmacueticals.

PAKBIO

Edmonton

Manufacturers - FF

BarsLow glycemic index

Manufacturers

Active ingredients include colloidal oat extract containing aveanthramides, anti-oxidants, beta-glucan derived from high fibre oat bran, and oat oil.

Ceapro is also the producer of the AccuScreen diabetes test kit for the early detection of type 2 diabetes and impaired glucose tolerance. 

Manufacturers - NHP

COMMERCIAL EXTRACTIONThe world's most modern SFE commercial extraction facility. Cost-effective, selective, solvent-free, with fractionating capability to meet your customised requirements.

NORAC SFE INGREDIENTSFlavors, Oleoresins, Essential Oils, Colorants, Functional Oils, Antioxidants, Pharmaceuticals, Fat-modified foods.

Manufacturers - NHP

ChemBioPrint technologyCold FX

Manufacturers - NHP

AOR

Advanced

Orthomolecular

Research Calgary

… advanced supplement formulator…

Manufacturers - NHP

Sangudo

elk antler productscustom processor

Laboratory Services

• Norwest Labs• Enviro Test Laboratories• SciMed • PBR Laboratories• Midwest Laboratories

Consultants

• Management• Business and strategic planning• Feasibility studies• Good manufacturing practices• Labeling• Environmental assessments• Training and facilitation

Future Industry Expansion

• Existing companies• Emerging companies• New R&D spin-offs

Emerging Manufacturers

Viscofiber – beta-glucan concentrate

Emerging Manufacturers

Oligosaccharidesfrom starches

Pilot plantEdmonton Research Park

Research & Development

• University of Alberta• University of Calgary• University of Lethbridge• Olds College Centre for

Innovation• Alberta Research Council• AAFRD

Research & Development

Novokin Biotech Inc. focused on the development and commercialization of SimBioDAS® absorption screening technology for the natural health product and pharmaceutical industries.

Rhodiola rosea

Research & Development

• Immunoglobulin technology (egg antibody farming)– IGY Inc.– Isotech Research

CLAIM DEVELOPMENT

• AAFRD project• > 50 requested additional info• working with 17 companies

– 9 nutritional content claims– 4 health claims– 4 both types of claims– 6 qualify for low trans fat– 6 looking into omega-3

Questions ?

susan . lutz @ gov . ab . ca

780 427 4530