Aims and Objectives. The aims of Aims & Objectives Explain the importance of Objectives in managing organisations Evaluate the need for a firm to change.

Aims and Objectives

The aims of Aims & Objectives

• Explain the importance of Objectives in managing organisations

• Evaluate the need for a firm to change objectives in response to changes in external environment. (HL only)

• More to follow

What are they?

What do they do?

A hierarchy of objectives

How does it work?

Mission…Aim…Objective

(Quantitative)

The Mission statement is

You what? What does it do?

How do they work?

Culture

• In exam Q’s it is important to emphasise that a Mission Statement sets the tone and the ethos of a organisation.

• Should be a guideline for other decisions. Not just ‘What you do’

What’s a good one like?

They should also be…

However they are often said to be

Nike’s is

• To bring innovation and inspiration to every athlete* in the world

• If you have a body, then you’re an athlete

• What????

http://images.google.co.uk/imgres?imgurl=http://www.blirk.net/userfiles/wallpapers/fullsize/jumpman-23-001.jpg&imgrefurl=http://www.blirk.net/wallpaper/jumpman-23-001.html&usg=__begjGaBQKZOQV7hwYmjqBGBVSnU=&h=1024&w=1280&sz=34&hl=en&start=7&tbnid=9VCOVyRhpVP7NM:&tbnh=120&tbnw=150&prev=/images%3Fq%3Dnike%2Bswoosh%26gbv%3D2%26ndsp%3D20%26hl%3Den%26sa%3DX

http://images.google.co.uk/imgres?imgurl=http://www.risingballers.com/images/NIKE_Swoosh.gif&imgrefurl=http://www.duetsblog.com/articles/marketing/&usg=__-_DeCToxEXiXzmWSMm5eASbIuDo=&h=694&w=1473&sz=5&hl=en&start=1&tbnid=yd1jvbukJ3o3vM:&tbnh=71&tbnw=150&prev=/images%3Fq%3Dnike%2Bswoosh%26gbv%3D2%26ndsp%3D20%26hl%3Den%26sa%3DX

http://images.google.co.uk/imgres?imgurl=http://www.seeklogo.com/images/N/Nike_Golf-logo-72853EB45D-seeklogo.com.gif&imgrefurl=http://www.seeklogo.com/tag.html%3Fq%3Dgolf%26Page%3D3%26Sort%3DName-Asc&usg=__afgLTS5rzP_EYpkrXkwDN1mgWPA=&h=200&w=200&sz=5&hl=en&start=4&tbnid=k8sTb68mkOS-ZM:&tbnh=104&tbnw=104&prev=/images%3Fq%3Dnike%2Bgolf%2Blogo%26gbv%3D2%26hl%3Den

Pepsi’s is…

• Beat Coke!

• I have never been able to verify if this true, but I think it’s great so I’ve kept it in anyway.

http://images.google.co.uk/imgres?imgurl=http://www.contrib.andrew.cmu.edu/~jwilder/pepsi.jpg&imgrefurl=http://www.contrib.andrew.cmu.edu/~jwilder/project%2520abstract.html&usg=__I_wskp3-OyOjtcy-Wx75MNEXllY=&h=600&w=800&sz=175&hl=en&start=1&tbnid=3REA4gn-qwh-BM:&tbnh=107&tbnw=143&prev=/images%3Fq%3Dpepsi%26gbv%3D2%26hl%3Den%26sa%3DX

http://images.google.co.uk/imgres?imgurl=http://pennten.com/products/pepsi.jpg&imgrefurl=http://pennten.com/index-category4.php&usg=__tGLxu1Xk1LoQvn7AwOgPDpCV4Cw=&h=337&w=400&sz=36&hl=en&start=55&tbnid=_kI2iTDFiiFzLM:&tbnh=104&tbnw=124&prev=/images%3Fq%3Dpepsi%26gbv%3D2%26ndsp%3D20%26hl%3Den%26sa%3DN%26start%3D40

Microsoft go for…

• To enable people and businesses throughout the world to reach their potential

http://images.google.co.uk/imgres?imgurl=http://www.ks-gov.net/ESK/eng/images/stories/ITproduct/microsoft-office.jpg&imgrefurl=http://www.ks-gov.net/ESK/eng/index.php%3Foption%3Dcom_content%26view%3Darticle%26id%3D79%26Itemid%3D70&usg=__PP7r9ePQhUzqjo0HSilrs-hFlWA=&h=480&w=583&sz=60&hl=en&start=4&tbnid=b9JlBzNr07brCM:&tbnh=110&tbnw=134&prev=/images%3Fq%3Dmicrosoft%26gbv%3D2%26hl%3Den%26sa%3DX

http://images.google.co.uk/imgres?imgurl=http://www.gomonews.com/wp-content/uploads/2009/07/microsoft-logo.jpg&imgrefurl=http://www.gomonews.com/category/mobile-os/&usg=__b322mvp8Cvg1XQFONIbunvT-7_4=&h=686&w=2846&sz=80&hl=en&start=3&tbnid=qXPGv2e2QgNLeM:&tbnh=36&tbnw=150&prev=/images%3Fq%3Dmicrosoft%26gbv%3D2%26hl%3Den%26sa%3DX

http://images.google.co.uk/imgres?imgurl=http://skattertech.com/media/2008/02/microsoft-vista-sp1.jpg&imgrefurl=http://skattertech.com/category/software/&usg=__QNEwrLxvBjQBRcqBrLt37HFfWcY=&h=947&w=950&sz=336&hl=en&start=8&tbnid=eUcYjRyFUVQtGM:&tbnh=148&tbnw=148&prev=/images%3Fq%3Dmicrosoft%2Bvista%26gbv%3D2%26ndsp%3D20%26hl%3Den%26sa%3DX

Exam tip

• When answering the question “What is a mission Statement?’

• You need to go beyond “it sets the overall aim of the business’

Vision

• To go along with their mission Statement firms often have a vision…

What is a vision Statement

• Vision is a long term view, sometimes describing a view of how the organisation would like the world in which it operates to be.

• For example a charity working with the poor might have a vision statement which read "A world without poverty"

Hoang pg 44 Q

What is corporate Strategy?

For example?

What might determine our objectives?

Strategic Vs Tactical Objectives

Hoang pg47 q

Bad answer exercise

Changes in objectives due to external environment

• Harris Tweed

Petrol companies

• Suddenly all want to be more environmentally than Greenpeace.

• Why, I wonder?

http://images.google.co.uk/imgres?imgurl=http://blogs.mccombs.utexas.edu/leadership/files/2009/09/shell-logo-t.jpg&imgrefurl=http://blogs.mccombs.utexas.edu/leadership/&usg=__7shc2N3CEdG_U4SJ4DnlL1fh9qE=&h=303&w=350&sz=20&hl=en&start=2&tbnid=ocTwEJppFtjcZM:&tbnh=104&tbnw=120&prev=/images%3Fq%3Dshell%2Blogo%26gbv%3D2%26hl%3Den

http://images.google.co.uk/imgres?imgurl=http://i.telegraph.co.uk/telegraph/multimedia/archive/00844/motoring-graphics-g_844680a.jpg&imgrefurl=http://www.telegraph.co.uk/motoring/picturegalleries/2755775/Canary-Wharf-green-list.html&usg=__-VNXJObXW_9auLdbvs4wurxpJHM=&h=440&w=420&sz=11&hl=en&start=8&tbnid=46I8m2pU11ljNM:&tbnh=127&tbnw=121&prev=/images%3Fq%3Dbp%2Blogo%26gbv%3D2%26hl%3Den

http://images.google.co.uk/imgres?imgurl=http://www.aiesec.be/organisations/images/logocrp/TOTAL_LOGO_COUL_RVB.JPG&imgrefurl=http://www.aiesec.be/organisations/orgcampusrecruitmentpartners.php&usg=__rj7SMbVi6W3ByQcRirVc8t4ekfE=&h=514&w=421&sz=39&hl=en&start=1&tbnid=vChHFC_pEqLHdM:&tbnh=131&tbnw=107&prev=/images%3Fq%3Dtotal%2Blogo%26gbv%3D2%26hl%3Den%26sa%3DX

http://images.google.co.uk/imgres?imgurl=http://content.dealerconnection.com/vfs/dealers/B6152/esso_logo_new.gif&imgrefurl=http://kingland.dealerconnection.com/kinglandgroup/&usg=__hqgnQMYVcgSZDJIB4sXJgHaIr1o=&h=412&w=530&sz=12&hl=en&start=2&tbnid=9w0WF6wmh67LkM:&tbnh=103&tbnw=132&prev=/images%3Fq%3Desso%2Blogo%26gbv%3D2%26hl%3Den

• http://www.tutor2u.net/business/presentations/strategy/mission-aims-objectives/player.html

Aims and Objectives. The aims of Aims & Objectives Explain the importance of Objectives in managing organisations Evaluate the need for a firm to change.

Documents

vision slide

poverty slide

business slide

potential slide

hoang pg47 q slide

bad answer exercise

vision statement vision

importance of objectives