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Personalized Cross-Channel Marketing

- Personalization enhances relevance

- Cross-Channel maximizes multiple contact-points

- Tracking promotes evaluation and improvement

- Flexibility allows turnkey or a la carte investment

- Results-based to return your investment

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Track

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- Leverage existing contacts

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- Locate qualified prospects

- Guarantee results

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- Preliminary outreach

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- Preview direct mail package

- Introduce call to action

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- Unlimited personalization

PGI Marketing & Communications

- Print-to-web with PURLs & QR codes

- Reinforce call to action

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- PURLs

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- Acquire info

- Reinforce CTA

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- Live action or motion graphics

PGI Marketing & Communications

- Trackable calls-to-action

- Optional personalization

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- Personal follow up

PGI Marketing & Communications

- Review direct mail package

- Final call to action

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- Track EVERY element

PGI Marketing & Communications

- Regular reporting

- Immediate notification

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- Identify trends and patterns

PGI Marketing & Communications

- Continuously improve

- Adapt and tailor messages

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Analysis of 650 cross-channel campaigns

Response rate across all industries = 6.5%

PURL visit rate for not for profit = 7.69%

Response rate for not for profit = 4.52%

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- Acquire new members

- Upgrade existing members

- Encourage tribute giving

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