Ai2 Marketing Campaign Pitch

#ashtag Marketing Making Your Brand Go Viral

Hashtag Marketing

Hudsons Coffee Marketing Campaign Pitch

Delivered by Daniel Rigby, Head of Social Media

Agency Strengths

• Hashtag Marketing

- Understands New Age Marketing Channels

- Experts in Social Media

- Specialise in Public Relations

• Modern and Professional- Effective Solutions

- Fresh Ideas

Overview Of Issues

• Severe Lack of Social Media Presence

- Unorganised Facebook Network

- Under 600 Followers Across Instagram

- Inactive LinkedIn and Google+ Accounts

• Lost Opportunities For Consumer Relationships

- Brand Loyalty

- Positive Word of Mouth

Overview Of Issues

• Inactive Marketing Campaigns

- Utilise Marketing Channels Frequented by Target Market

- Increase Brand Awareness

- Keeping Brand in the Mind of Consumers

• Ineffective Marketing Unable to Quell Competition

- Losing Market Share to niche Cafés

- As Well As Other Franchise Café’s

Overview of New Strategies

• Improve Social Media Presence

- Develop Consumer Relationships

- Create Ways To Interact With Consumers

• Early Morning Television Campaigns

- Put the Brand in the Mind of Consumers

Overview of New Strategies

• Newspaper Campaign

- Effective Marketing Channel Used by Target Market

- Easy to Set Up

• Continue With New Direction

- Welcoming Signage

- Warming Interior Redesign

- Emphasis on Staff Friendliness

New Strategies

• Brand Awareness

- Bring The Brand to the Attention of More Consumers

- Maintain The Brand In the Mind of Consumers

• Brand Loyalty

- Customer Retention

Communication Objectives

• Maintain Current Target Market Whilst Attracting New Consumers - Focus On Retention

• Portray A Warm and Active Community

- Same Message Across All Channels

• Brand Awareness

Current Communication Tools

• Public Relations- Currently Lacking

• Point Of Purchase Communications

- Critical to Establish Customer Relationships

Suggested Communication Tools

• Improve Public Relations

- Through Social Media Interactions

• Increase Advertising Efforts

- Newspaper Advertisements

- Television Advertisements

Effects of These Strategies

• Increase Brand Awareness

• Increase Customer Retention

• The Suggested Communication Tools Will Synergise To Deliver The Same Message

- High Quality Products

- Friendly Atmosphere

- Affordable Prices

- Convenient Locations

Thanks For Your Time!

• #ashtagMarketing

• #HudsonsCoffee

• #MarketingCampaigns

• #ThanksForConsidering