www.medicalpresentationpros.c www.medicalpresentationpros.c om om A Book in a Slideshow A Book in a Slideshow The Unique Connect : The Unique Connect : The AHA Presentation Effect The AHA Presentation Effect Mark W. Hardwick, Ph.D Mark W. Hardwick, Ph.D
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Learn how to establish instant Learn how to establish instant connectionconnection
Understand AHA Communication ModelUnderstand AHA Communication Model Review strategies for successful sessionsReview strategies for successful sessions Individual/team prepare a presentationIndividual/team prepare a presentation Real-time presenting—interjective Real-time presenting—interjective
coaching coaching Video learning and coaching— 1 on 1Video learning and coaching— 1 on 1 Create Individual Development PlanCreate Individual Development Plan
AHA “Process with AHA “Process with Structure”Structure”
AAUDIENCE-CENTERED- Actively UDIENCE-CENTERED- Actively InvolvedInvolved– unique connectunique connect– bring energy and passionbring energy and passion– discover and meet needs/expectationsdiscover and meet needs/expectations
assess strengths/areas for improvementassess strengths/areas for improvement ask open ended questionsask open ended questions actively listen- CPR Techniques actively listen- CPR Techniques two-way communicationstwo-way communications
– demonstrate empathy by using MMFI ruledemonstrate empathy by using MMFI rule
AHA “Process with AHA “Process with Structure”Structure” continued… continued…
AAuthentic and Natural Styleuthentic and Natural Style– insync gestures, eye contact, voice, content insync gestures, eye contact, voice, content – personalize stories, anecdotes, metaphorspersonalize stories, anecdotes, metaphors– self-knowledge and management—match self-knowledge and management—match
style to situation and play to strengthsstyle to situation and play to strengths– convert nervous energy to performance convert nervous energy to performance
enthusiasium enthusiasium – improvisational and spontaneous improvisational and spontaneous
Align with audience’s expectations Align with audience’s expectations Get to the point - skip the jokesGet to the point - skip the jokes Quote an expert or studyQuote an expert or study Clear, concise and compelling messageClear, concise and compelling message Pose a challenging question or statisticPose a challenging question or statistic Tell a relevant and true storyTell a relevant and true story
– Purpose: Keep audience attention and create Purpose: Keep audience attention and create curositycurosity
Identify why issue is relevant to audience Identify why issue is relevant to audience needsneeds
Connect past, present and potential solutionsConnect past, present and potential solutions– Purpose: show relevance of issues to Purpose: show relevance of issues to
Engage the audience in activities and Engage the audience in activities and dialoguedialogue– Purpose: Align needs and solutionsPurpose: Align needs and solutions
Completion time: 3-5 min. Completion time: 3-5 min.
How Adult Learning impacts How Adult Learning impacts retention?retention?
car deck table tree snow bottle money dog pole sand sky dogcar deck table tree snow bottle money dog pole sand sky dogPlant book soap psychotic music plant rug Freud plant cellar gate Plant book soap psychotic music plant rug Freud plant cellar gate HDL dog presentation skills trunk PAPER road knife stool hay HDL dog presentation skills trunk PAPER road knife stool hay
smilesmilestring plant string plant Grocho MarxGrocho Marx wheel air expert rain bird dog wheel air expert rain bird dog
Connect—create physical and psychological Connect—create physical and psychological safety and closeness with audience safety and closeness with audience
Eye contact- one person one thought Eye contact- one person one thought Movement—smooth and naturalMovement—smooth and natural Gestures—open handsGestures—open hands Body position—leaning forward, noddingBody position—leaning forward, nodding Standing and speaking positionStanding and speaking position
Verbal – ( words) 7% of Verbal – ( words) 7% of ImpactImpact
Information and contentInformation and content How to improve?How to improve?
– Word pictures, stories, partial diagramsWord pictures, stories, partial diagrams– Use structuring comments-preview, review & Use structuring comments-preview, review &
summarysummary– Provide schema—help audience follow lecture Provide schema—help audience follow lecture
and process information; provide incomplete and process information; provide incomplete outline/or diagramoutline/or diagram
– Ask challenging and rhetorical questionsAsk challenging and rhetorical questions– Eliminate fill speech—pause Eliminate fill speech—pause – Make your message clear, concise, compellingMake your message clear, concise, compelling
Visualize success…10 second stress toolVisualize success…10 second stress tool Primacy effect…Open with energy Primacy effect…Open with energy Unique connection…great story Unique connection…great story Be natural—align voice, gestures and Be natural—align voice, gestures and
contentcontent Provide data-based evidence—make Provide data-based evidence—make
messagemessage compelling and crediblecompelling and credible Involve audience— create interaction—Involve audience— create interaction—
align audience, material, presenter align audience, material, presenter Recency effect… end with passionRecency effect… end with passion
Review your deck of slides—pick 3 slides Review your deck of slides—pick 3 slides Analyze slides—Analyze slides—
– what are key learning pointswhat are key learning points– develop a power question for audiencedevelop a power question for audience– identify “watch outs” about slideidentify “watch outs” about slide
Prepare Prepare AHAAHA presentation ( open, body & presentation ( open, body & close) close)
Make it interactive Make it interactive Deliver slides-receive interjective coachingDeliver slides-receive interjective coaching Feedback –what did well, what would change…Feedback –what did well, what would change…