Agile product development for media organisations

Discovering StatuesBusiness model innovation by design

Renate Nyborg | @renate Founder & CEO, Pleo

!Guardian Changing Media Summit, 18th March 2014

HYPERBOLIC STATEMENTS AHEAD

DISCLAIMER!!

“Every block of stone has a statue inside it, and it is the task of the sculptor to discover it.”

- Michelangelo

Living in a world without assumptions

Screenshots of news articles are hitting the front page of image sharing site Imgur

Amazon is probably the world’s best serial business model innovator

Amazon Prime $1 billion business

Psychological tie-in

Amazon Kindle Low cost devices Money on content

Amazon Web Services Multibillion-dollar business Turning internal technology

into a powerful cloud-computing service

“Discovering Statues”: Take a holistic view of your raw materials

Allow products and business models to emerge

CASE STUDY: MEDIA CLIENT

Pick three “stones”

Content Consumption

Data & Visualisation

Publishing Tools

Explore unique behaviours

Find desired behaviours

Lean and agile approach

Agile budget

Weekly sprints

2x weekly status calls

Shared and visible backlogs

A small and focused team

Media Organisation Pleo

CTO Product Director

Mobile Product Manager

Technology Advisor

Product Lead

Back End Developer

UX/UI Designer

iOS Developer

Scalable architecture: cloud based tools, open source software, public APIs...

Phased approach

Results

Fully flexible API built in Ruby

iOS Prototype

4 Potential Business Models

Key Learnigns5 Key Learnings

We thought we would build a beautiful front-end We discovered magic in creating a unique back-end

Internal lead needs to be open to hands-on approach and agile process

Find ways to rise above lines in the sand

Get customer feedback early on – but not TOO soon! Would you be excited by a mockup of Flipboard?

Protect R&D from team changes and other roadblocks

CASE STUDY: FOUNDERS FORUM

Our next “stones”

Founders Forum Future Entrepreneurs eLearning

In a world that changes every Tuesday, we must discover sculptures in raw materials; rather than

hammer out preconceived ideas

“Every block of stone has a statue inside it, and it is the task of the sculptor to discover it.”

- Michelangelo

You might discover magic where you least expect it

Talk to me @renate !

Email me: [email protected] !

Check out www.pleo.co