Agenda

AgendaAgenda• BEFORE the interview…• WHAT is STAR?• WHEN do I use it?• WHY should I use it?• HOW do I use it?• Activity• Wrap-up• Questions

Intro to STAR MethodIntro to STAR MethodIntro to STAR MethodIntro to STAR Method

Fall Elective Preview & Registration Information

MarketingProfessor Doug Bowman

MARKETING AREA

FTMBA Core and Electives2013-14

(version Jun.24, 2013)

2013-14 FT-MBA Marketing Curriculum

Marketing Mgmt(core)

MarketingFunctions

Implementation and

Industry Electives

Tools / KnowledgeElectives

Product & Brand Management

Marketing Strategy

Consultancy* (2yr pgm)

Consumer Behavior

Digital Marketing & Social Media

Strat.

Marketing Analytics

Consultancy*

MarketingStrategy and

CRM

Integrated MktgCommunications

MarketingSeminar (Global)

Market Intelligence

& Cust. Insights

Directed Study

* = Experiential ‘Lab’ Course

Channel Strategy

Sales and Business

Development

Syndicated Data Analysis (module)

2013-14 FT-MBA MKT Courses by Semester

Course TitleFall

2013Spring2014

Summer2014

Comments

B540 Marketing Management (3) (1)

B542 Market Intelligence & Cust. Insights

(2) Day and evening

B543 Digital Mktg & Soc Media Strategy

(2) Day and evening

B544 Mktg Analytics Consultancy (MP)

(1)

B546 Integrating Mktg Communications

(1)

B547 Product & Brand Management (1)

B548 Sales & Business Development tentative

B549 Mktg Strategy Consultancy (MP)

(1) 2-yr program only

B641G Marketing Seminar (global) (1)

B646 Consumer Behavior (1)

B648 Channel Strategy (2) Day and evening

B649 Marketing Strategy and CRM (1) Evening only

B571R/671R Syndicated Data Analysis (module)

(1) Mid-semester module

(n) denotes number of sections

Class of 2014, 1-Year Program

Q: What should my schedule look like if I want as much Marketing depth as possible?

Q: I am on the finance or consulting tracks. What marketing electives should I consider?

Fall 2013 Spring 2014

1. B543 Digital Mktg & Social Media Strategy B542 Market Intelligence and Customer Insights

2. B546 Integrated Marketing Communications B544 Marketing Analytics Consulting

3. B641G Marketing Seminar (global) B547 Product and Brand Management

4. B646 Consumer Behavior B648 Channel Strategy

5. B649 Marketing Strategy and CRMB548 Sales and Business DevelopmentOR Managerial Accounting

Mid-sem. module

B671R Syndicated Data Analysis OR International Travel Mod

Fall 2013 Spring 2014B543 – digital marketing tools & strategiesB641G – mktg perspective on contemporary global problemsB649 – strategic overview of mktg; tools for valuing customers

B542 – tools for marketing analysisB547 – broad-based knowledge of product/brand strategies and tacticsB648 – strategies for accessing markets

Mid-sem. module

B671R – lab course with speakers; tools to analyze syndicated data

B543Digital Marketing & Social Media Strategy

Fall 2013 (day & eve)

TopicsWeb metrics and analyticsRecommendation systemsOnline advertisingExperimentationSocial mediaMobile

Career Relevance

Digital marketingMedia planning and creative strategyMarketing analyticsIntegrated marketing communicationsSocial media marketingSearch engine marketing

B546Integrated Marketing Communications

Fall 2013 (day)

OverviewStudents develops expertise in the IMC process of planning, developing executing, evaluating and controlling the use of various promotional mix elements to effectively communicate with target audiences.

Career Relevance

Brand management (CPG, industrial, services)Advertising agencies: account executives, media planners, researchersDigital marketingGeneral managers of companies utilizing advertising

B641GMarketing Seminar (global)

Fall 2013 (day)

TopicsAnalysis of the marketing implications of contemporary problems facing business todayTopics change each semester. Recent topics include globalization, consolidation of markets, managing in mature markets, and changing customer demographics

This course counts towards the Global depth requirement.

Career Relevance

ConsultingGeneral managementBrand management (CPG, industrial, services)Global businessEntrepreneursHi-tech

B646Consumer Behavior

Fall 2013 (day)

TopicsQualitative research methodsNeeds and valuesMemory and information processingAttitudesConsumer decision makingSocial and cultural influences

Career Relevance

Brand management (CPG)Business developmentInnovation practiceConsumer insights and market knowledgeConsulting

B649Marketing Strategy and Cust. Relationship Mgmt

Fall 2013 (eve)

TopicsCompetitive marketing strategyMarketing resource allocationMarket opportunity assessmentMarketing analysis and planningCustomer analysis and valuationStrategy evaluation tools

Career Relevance

ConsultingGeneral managementCustomer insights and customer analyticsBrand management (CPG, industrial, services)EntrepreneursHi-tech

Information Systems& Operations Mgmt (ISOM)

Professor Steve Stuk

ISOM Electives

6/11/2013

MBA Career CenteredCurriculum Guide

Business Technology Operations & Strategy

6/11/2013

Fall Offerings*

•BUS 555/555P Appcology: New Commerce Infrastructure Systems (NCIS)

•BUS 650/650P. Decision Modeling - Prerequisite: BUS 550

•BUS 653. Operations Strategy

•BUS 657/657P. Data Analytics & Visualization

•BUS 659/659P. Process Analysis and Six Sigma

Spring Offerings*

•BUS 553G. Supply Chain Management

•BUS 556/556P. Analytics for e-Markets

•BUS 557. Management Science in Spreadsheets

•BUS 558/558P. Project Management & Collaboration

•BUS 651/651P. Strategic Decision Analysis

•BUS 652/652P. Healthcare Operations & Technology Management

•BUS 655/655P Business Forecasting

•BUS 658G. Economics & Psychology of Political Violence & Terrorism

*subject to change

6/11/2013

BUS 555/555P. Appcology: New Commerce Infrastructure Systems (evening)

The course will explore issues associated with the emerging types of applications and services changing forms of software ecosystems and commerce interactions. We will involve both design and development of real apps, gizmos, widgets. Engage in New Software Environments: With the assistance and experience of actual app developers, we will explore the design and creations of these “snack-size “applications for mobile and desktop environments. The course will consider the opportunities for new patterns of communication between organizations and their mobile stakeholders. (Visit http://www.emory.edu/BUSINESS/app/ for more information)

6/11/2013

650/650P. Decision Modeling - Prerequisite: BUS 550 (evening offering)

Advanced topics and tools for analysis of decision problems, focusing on modeling the real-world complications that are simplified away when introducing decision analysis. This means learning to extend decision analysis concepts and techniques to include attitudes about risk, multiple conflicting objectives, complex uncertainties (requiring Monte Carlo simulation), complex alternatives (requiring linear programming and other optimization techniques), and dynamic interactions. In addition, we must learn the subtleties of applying quantitative modeling techniques to managerial and strategic settings in organizations. (Contact: [email protected] for more information).

6/11/2013

BUS 653. Operations Strategy (day and evening offering)

This course aims to assist students in formulating an operations strategy and in evaluating its impact on the bottom line. The course considers a variety of possible ways in which to compete on operations, including low cost, high quality, flexibility or speed of customer response, and innovation. In doing so, the course also examines the complexities associated with global operating systems, including the hidden costs of outsourcing and offshoring. (Contact: [email protected] for more information)

6/11/2013

657/657P. Data Analytics & Visualization (evening offering)

A course on automated Decision Support tool development in Excel and associated platforms. In this course, students will learn to develop analytical tools, informational frameworks and visual interfaces for improving resource-usage and process effectiveness. We will deal with application integration, multiple approaches to analytical methods and design issue for leveraging simulation and simulation optimization. (Contact: [email protected] for more information).

6/11/2013

BUS 659/659P. Process Analysis and Six Sigma (evening offering)

Process analysis is a key component of Six Sigma programs. Six Sigma is an approach for performance improvement that was made famous by GE and is currently being implemented by thousands of companies. The analytical skills you learn in this course are important to many employers and can be foundational for a career in operational performance improvement.(Contact [email protected] for more information)

6/11/2013

All offerings are open to both day and evening

MBA students

6/11/2013

AccountingProfessor Grace Pownall

Electives Taught by GBS Accounting FacultyFall 2013

• 612A and 612B Financial Reporting I Prof. Black

• 619G Information and Global Capital Markets Prof. Pownall

• 618 Auditing Prof. Rodgers

• 615 Federal Tax Prof. Crosson

Organizations &Management (O&M)

Professor Rodney Lacey

Organizations and

Management

22 April 2023

Fall 2013 Electives

• Negotiations

• Managing Groups & Teams

• Business and Society

• Multinational Firms & Strategy

• Strategy & Organizations in the Health Care Sector

• Leading & Managing Change

• Entrepreneurship

• Applied Entrepreneurship

• History

– U. Florida, UC Irvine, London Business School, UC Davis

– PhD – Northwestern (Organization Behavior & Sociology)

• Teach at Emory: core strategy and organization behavior, elective on managing change

• Research in new industry formation, legitimating new professions, accident explanation routines

Guide for today: Rodney Lacey

Diverse world of organizations and management

Applied Entrepreneurship Goetz, C

Business and Society Longhofer, W

Entrepreneurship Goetz, C

Leading & Managing Change

Lacey, R

Managing Groups & Teams Perry-Smith, J

Multinational Firms & Strategy

Thomas, L.G.

Negotiations Sacks, M Hill, E

Networks (cancelled)Strategy & Organizations in the Health Care Sector

Killaly, B

BUS 632: Negotiations

• Manage conflict constructively and enhance leadership effectiveness

– Build specific skills required to craft agreements on behalf of your organization

• Deeper theoretical understanding of interpersonal, group and inter-org conflict

• Experientially learn by simulation exercises

• Immediately practical and life-long value

BUS 537: Managing Groups and Teams

• Success determined by group, not individual performance

– Consulting, financial deal-making, product management, etc.

– Groups are foundation of leadership

• Example topics

– Group composition and selection

– Efficient and effective group process design

– Leading and managing groups within the larger organization

– Group decision making and creativity

• Experiential learning with exercises in group dynamics

BUS 532: Business and Society

• Example topics

– Corporate responsibility

– Cause/green marketing

– Ethical consumerism

– Lobbying and Super PACs

– Human rights and labor

– Climate change

– NGOs and social movements

• Group Project on real organizations (e.g., Trucost and UNICEF)

• Speakers from IHG, Coke, Footprint Talent, Carter Center

• For further information contact Wesley Longhofer, PhD

Corporations are being held accountable to not just shareholders, but many other internal and external

stakeholders. This course gives a broad perspective on the challenges and opportunities of business in society, such as

maintaining legitimacy, acquiring resources, building partnerships, and solving complex global problems.

First step in Social Enterprise @ Goizueta curriculum

• Advanced strategy course

– choice among competing models

– matching specific models to firm/industry/country

BUS 635: Multinational Firms and Strategy

• Firms and countries in a global economy

– links between country context and firm performance

– evidence based strategy

• financial performance vs. cost of capital

• measurement of differences across firms and markets

• empirical differences among countries/within industries

– integrates strategy with accounting, finance, and economics

BUS 506: Strategy & Orgs - Health Care Sector

• Example topics

– Changing basis of competition in health care

– Changing organization of health firms and networks

– Relationship to politics and institutions

– Professional and ethical interactions

Health care industry

operates on different rules

than any other, and they are changing

Bus 633: Leading and Managing Change

• Change is hard, risky, and yet a constant challenge

– Design and plan systemic organizational change

– Change for strategic advantage

– Corporate integration (esp. after M&A)

– Leading and making change happen

– Political, social, and cultural obstacles

• Consultants mostly do change management

• Innovators succeed or fail in organization implementation

BUS 636: Entrepreneurship

• Focus on all the elements leading up to the launch of a new business

• Study real life examples of both successful and failed business ventures

• Development of an idea into a business plan

First class in entrepreneurship curriculum

BUS 661: Applied Entrepreneurship

• Focus on “how to” build, launch, manage, grow and sell a new venture

• Provides a set of analytical and solution building methodologies that apply across industries and organizational settings

• Provides experience in running a fictional business from the perspective of the CEO and top management team

Second class in

entrepreneurship curriculum

CANCELLED

BUS 534: Networks and Organizations

Human capital (i.e., what we know) is important, actual achievement is likely to be determined by our social capital (i.e., who we know).

Management of networks is critical to business success.

• Topics explored where networks matter

– Careers

– Incentives and behaviors are shaped by social networks

– Business opportunities/constraints for mgrs, firms, and entrepreneurs.

– Generate and lead high-performing teams and organizations

• Tools

– Network mapping and analysis of personal and org networks

– In-class simulations and exercises

– Cases (e.g., LinkedIn, HP-Cisco, eHarmony)

FinanceProfessor Nicholas Valerio

GBS Finance Electives

Fall 2013

Finance Electives

• BUS 502 Economic Environment of Business

• BUS 524 Sports Finance

• BUS 620 Advanced Corporate Finance• BUS 621 Corporate Governance & Firm Value• BUS 622 Doing Deals: Private Equity• BUS 623 Security Analysis & Portfolio Management• BUS 624 Derivative Asset Analysis• BUS 627 International Finance• BUS 628 Investment Banking• BUS 680 Illiquid Alternative Investments• BUS 685 Private Equity Investing

• BUS 582 Real Estate Law• BUS 625 Real Estate Finance

Finance Electives

Finance Electives

CorporateFinance

FinancialInstitutions

Financial Markets

627 International Finance

621 Corporate Governance& Firm Value

620 Advanced Corporate

628 Investment Banking 623 Security Analysis & Portfolio Management

622 Doing Deals: Private Equity

685 Private Equity Investing

680 Illiquid Alternative Investments

624 Derivative Asset Analysis

Finance Electives

Questions?

Finance Electives

GBS Finance Electives

Fall 2013

Goizueta AdvancedLeadership Academy (GALA)

Harriet Ruskin

Fall 2013 Enrollment Information

RequirementsFull-Time MBA Graduation Requirement ChecklistOne-Year MBA Program - Class of 2014

Course Credit Hours

MBA Core and Elective Courses, including   Global Requirement - Complete ONE of the Following  

Course Number Course Name BUS 503G: Global Macroeconomic Perspectives

Summer 2013 BUS 500Y Management Practice 2 BUS 529G: Project Finance

Summer 2013 BUS 500YC Management Practice 2 BUS 553G: Supply Chain Management

Summer 2013 BUS 501Y Economics 1 BUS 619G: Information and Global Capital Markets

Summer 2013 BUS 512Y Financial Reporting 2 BUS 627G: International Finance

Summer 2013 BUS 520Y Management Finance 2 BUS 635G: Multinational Firms & Strategy

Summer 2013 BUS 531Y Leading Organizations Strategy 2 BUS 641G: Marketing Seminar

Summer 2013 BUS 540Y Marketing Management 2

Summer 2013 BUS 550Y Data & Decision Analytics 2 International Mid-Semester Module

Summer 2013 BUS 551Y Process & Systems Management 1 Two Foreign Language Courses at Emory College

Summer 2013 BUS 562Y Leadership 1 One Study Abroad Residency

Summer 2013 BUS 591Y Cornerstone 0

Fall 2013 BUS 691 Leadership 1 Must receive passing grade to receive credit. Audited classes do not count toward your graduation requirement

Spring 2014 BUS 671 Mid Semester Module 1 Most Core Classes may be waived, however graduation hours requirement remains unchanged

Electives (may include G elective course)

Elective #1 3

Elective #2 3

Elective #3 3

Elective #4 3

Elective #5 3

Elective #6 3

Elective #7 3

Elective #8 3

Elective #9 3

Elective #10 3

49

Registration

Course Schedule Notes:

• Course numbers (BUS 561) & OPUS numbers (3741) are different• You register in OPUS with the OPUS number• “G” courses count toward the Global requirement• The registrar will send the schedule to you (updated to show you the

number of remaining seats in the classes)• OPUS link: www.opus.emory.edu

Registration

Preparing:• Advising Appointments available• Choose your classes and rank them in order of preference• Once you have chosen your classes, you can “add” them to your OPUS

shopping cart (available on July 5th) to be ready for your first round of Registration

• Bursar Holds: make sure you do not have any Bursar holds on your account which will prevent you from registering

Direct Enrollment: •Registration will be completed in 3 timed rounds•It is time sensitive•Enrollment is in real time

Registration

Registration

Waitlists:• Qualtrics survey link will be emailed to you. • You can register to be on up to three waitlists for classes that

are currently full.• Only closed courses will appear on the survey.• Waitlist registration is time sensitive.

Questions?Registration